Google Ads Case Study
AAA Heating and Cooling
HVAC - $51 cost per qualified lead
“They've been a great partner to us over the last eight months, and we consistently see our services offered first on Google. Highly recommend working with their team!”
Margaux Cardoza
Situation
- 50+ year old business that hasn’t ever run Google Ads
- Their physical office location is in North Portland and they want leads to come in within a few mile radius due to traffic
- Due to the longevity of their business, they rely on word-of-mouth
Strategy
- Create a high-performing Local Service Ads campaign
- Focus on strategic zip codes that drive qualified residential and commercial leads
- Meticulously track data to continuously optimize the campaign
Results
- $51 cost per qualified lead from Local Service Ads
- Honed in the services on their ideal, highest revenue job types vs. ancillary services
- Primed for scaling to new service areas for continued growth
How to work with us
- Submit a free SEO audit request
- Get a customized proposal
- Partner without signing a long-term contract
- See higher rankings, traffic, and leads
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