AI Marketing Case Study Wedding Venue
Peggy Hoag
Real Estate
Real Estate brokerage gains massive ChatGPT visibility
“I think what we are doing is working!!! Go team!”
Peggy Hoag, Owner
Situation
- Handling all marketing in-house with a jr. inexperienced employee.
- Not showing up on LLMs like ChatGPT and AI Mode.
- No transparency in terms of performance or reporting.
Strategy
- Created hyper-specific landing pages targeting different types of properties.
- Created location pages to tell LLMs where they serve their audience.
- Analyzed and implemented citation best practices for LLMs to crawl.
Results
- Regularly showing up on ChatGPT and AI Mode.
- Getting real inbound leads from buyers & sellers finding them on LLMs


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