Google Ads Case Study
REMOT TRAVEL
134 conversions in 6 months, leading to 20 paying clients
“We’ve got 8x inquiries through the website since Thursday (7x Typeform, 1x form). That is significantly more than usual. Very exciting developments!!”
Bjarni Rasmussen
Situation
- Not running any paid digital advertising for their travel agency - relying solely on traditional business development
- Little conversion-friendly website content. Relying on old-school blogs
- Started in February, just months before their busy season
Strategy
- Build trip-type specific content to target different users (i.e. luxury, adventure, or nature)
- Build an asset-rich Performance Max campaign
- Meticulously track conversions in Typeform using a custom ‘listener’ since GA4 integration wasn’t available
Results
- $44.86 cost per lead across a 6-month campaign with 134 conversions
- Average trip cost for a paying client through Google Ads was over $12,000 USD
- Google Ads landing page content creation also lead to 2.5x organic traffic
How to work with us
- Submit a free SEO audit request
- Get a customized proposal
- Partner without signing a long-term contract
- See higher rankings, traffic, and leads
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