11 Content Marketing KPIs That Your Business Should Think About You are creating content for your business with the hope that it can: Build awareness about your company. Engage with prospective customers or clients. Sell your products or services effectively. Essentially, you want to be sure that you have a return on your investment with …

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How To Find Keywords Used By Competitors To Strategically Drive Traffic To Your Site

How To Find Keywords Used By Competitors To Strategically Drive Traffic To Your Site As a business owner, you’re always looking for ways to drive more engagement to your website. You’re familiar with keyword research and have heard that the keywords your competitors are using could be an untapped resource for your own website. But …

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80 20 content marketing

The 80/20 Rule Content Marketing: Why You Should Care

The 80/20 Rule Content Marketing: Why You Should Care Business today is about more than just having a great product. Customers want engaging content that interests them. They want more than a fancy sales pitch.  They just want MORE. So how do you give them what they want if you aren’t even sure what they …

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7 Content Marketing Exercises for Workshops to Maximize Effectiveness and Creativity

7 Content Marketing Exercises for Workshops to Maximize Effectiveness and Creativity You’ve got a content marketing workshop coming up.  And, you want it to be EPIC. Here’s what you’re hoping the workshop will look like: Crazy productive (where everyone is in a constant ‘flow state’) Incredibly creative Action-oriented Planning-focused (where folks leave knowing exactly needs …

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10 Content Strategy Deliverables to Ensure a Foundation for SEO Success

10 Content Strategy Deliverables to Ensure a Foundation for SEO Success You’ve probably already heard about the importance of search engine optimization — or maybe you haven’t… Maybe you’ve spent hours researching how to develop a content strategy but you’re still not sure you understand the components.  SEO content strategy can seem complicated — but …

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8 Top SEO Keyword Tracking Tools

8 Top SEO Keyword Tracking Tools You’ve got a pretty good grip on SEO, and now that you’ve implemented it into your content marketing strategy, you want to be able to see what it’s doing for your business. Aside from tracking how many new phone calls and purchases you’re getting, is there a better way …

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location pages for local seo

Are Location Pages for SEO An Effective Strategy?

Are Location Pages for SEO An Effective Strategy? 7 Steps to Creating the Best Location Pages It’s likely that your business either: Has multiple locations Serves customers/clients in different cities And, you’re thinking that putting together a comprehensive location page strategy for SEO could benefit your business. But you’re not sure local SEO location pages …

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500+ SEO Keywords For Coffee in 2021

500+ SEO Keywords For Coffee in 2021 SEO in the coffee space is quite competitive. You’ve got coffee shops, coffee roasters, online coffee sellers, and more competing for the same keywords. So which keywords do you target? Which ones are “rankable?” Which ones are too competitive?  This guide shares 500+ SEO keywords for your coffee …

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500+ SEO Keywords For Wedding Venues in 2021

500+ SEO Keywords For Wedding Venues in 2021 SEO in the wedding venue space is quite competitive. You’ve got “The Knot,” “Wedding Wire,” and other websites that you’re competing with (on top of all the other venues and their websites). So which keywords do you target? Is SEO even worth it? This guide shares 500+ …

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400+ SEO Keywords For Real Estate Investors in 2021

400+ SEO Keywords For Real Estate Investors in 2021 SEO in the real estate investor space is quite competitive. With so much competition, and hundreds (if not thousands) of SEO keywords to choose from, how do you know which SEO keywords to target on your website? Not only that, but each keyword may involve a …

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