SEO Content Templates You Can Duplicate and Use TODAY

My grandfather once said:

“People don’t value the things they get for free.”

I’m going to add to that saying a bit…

“People don’t value the things they get for free unless they’re high-performing SEO content templates.”

Ahhh, that’s better.

In this guide, you guessed it, we’re going to share with you legitimate, high-performing SEO content templates that our company uses for our clients. You can replicate them over and over and over again.

Contents

Before You Can Implement an SEO Content Template, You Need To Understand How Google Views a Website Page

Google, in a way, looks at a piece of content like an essay.

Now, stay with me… I know most people HATE essays.

Here’s how an essay works:

  • Thesis
  • Main arguments / claims
    • Supporting arguments / claims
  • Conclusion
seo-content-template

A website page, from an SEO perspective, basically does the same thing as a college essay! 

You’re probably scratching your head thinking “yeah right, there’s no way a website page is similar to an essay…” and want us to prove it.

seo content template 3

In fact, we can prove that a website page is similar to an essay.

See below:

    • Title tag and meta description: meta data that Google looks at to quickly understand what a page is about
    • URL structure: Quick information to understand what the page is about
    • H1 (header tag 1): Title of your page – tells Google what the page is about at a high level (basically a thesis)
      • H2s (header tag 2s): Additional information to support the title of the page (basically supporting arguments)
        • H3s (header tag 3s): Even more context to support the supporting arguments

We have even MORE proof.

Read the below and within 30 seconds you can probably have complete clarity on exactly what the page is about…

    • Title tag: Expert Drone Video Production Services in Portland, OR – PDX Video Pros
    • Meta description: We offer unmatched drone video production in Portland. We have expert pilots, 10+ years experience, and have successfully completed 100+ drone video projects.
    • URL structure: pdxvideopros.com/portland-services/drone-video-production
    • H1: You Have a Vision. Our Portland Drone Video Services Make It a Reality.
      • H2: 10+ Years of Local Portland Drone Video Experience
      • H2: We’ve Helped The Following Companies With Drone Video Services
      • H2: Our Drone Video Process
        • H3: Consultation
        • H3: Scope of Work
        • H3: Contract
        • H3: The Drone Video Shoot Itself
        • H3: Post-Production Edits
      • H2: How To Get Started With Our Portland Drone Video Services
      • H2: FAQs About Our Drone Video Production in Portland
        • H3: FAQ #1
        • H3: FAQ #2
        • H3: FAQ #3

Basically anyone could follow along and, without even seeing a website page, would know that the SEO content template above is for a video production company in Portland, OR talking about their drone video services.

3 Types of SEO Content Templates

There are many different pages that you can create to add value from an SEO perspective.

In this guide, we’ll give you templates for three of the most important.

  1. SEO article template
  2. SEO product / collection page template
  3. SEO local landing page template

Let’s jump in.

1. SEO Content Templates for Articles/Blogs

Here’s the template!

Sidenote: SEO content templates for blogs should be incredibly comprehensive. Blogs, on average, should be between 1,000 and 2,000 words to add as much value to the reader as possible.

For this example template, we’ll assume that the article is targeting the keyword “can pregnant women eat sushi?”

URL structure: website.com/blog/exact-match-keyword

Example: website.com/blog/can-pregnant-women-eat-sushi

Title Tag: [50–60 characters of a click-worthy variation of the main keyword]

Example: 5 reasons why pregnant women should avoid eating sushi

Meta Description: [160 characters explaining what the blog is about, using variations of the main keyword]

Example: Should pregnant women eat sushi? The answer is no and yes. Pregnant women should not eat raw fish but may still enjoy going to a sushi restaurant. This article explains.

H1 (Header 1 Tag): Title of your blog – tells Google what the page is about at a high level (basically a thesis)

Example: 5 reasons pregnant women shouldn’t eat sushi (+ 7 com hack that DOES allow women to eat some sushi)

H2s and H3s: evidence and supporting evidence to verify your main title

Example: 

H2: There’s a difference between sushi and raw fish

H3: Some sushi dishes do NOT have raw fish

H2: Pregnant women shouldn’t eat raw fish: here are 5 reasons why

H3: Reason 1: XYZ

H3: Reason 2: XYZ

H3: Reason 3: XYZ

H3: Reason 4: XYZ

H3: Reason 5: XYZ

H2: 7 Dishes Pregnant Women Can Likely Eat at Sushi Restaurants

H3: Dish 1: XYZ

H3: Dish 2: XYZ

H3: Dish 3: XYZ

H3: Dish 4: XYZ

H3: Dish 5: XYZ

H3: Dish 6: XYZ

H3: Dish 7: XYZ

Real Example of This Template Working Well

Here’s an article we wrote for a client called Trusted Nurse Staffing. They’re a travel nurse staffing agency working with nurses nationwide.

We wrote an article about nurse-to-patient ratios, and we organized it by state.

Here’s the link to the article

https://www.trustednursestaffing.com/nurse-patient-ratios-by-state/

Before sharing the exact content template we used (you can also just few the page to see it), I want to share metrics:

So far, in 2023 (Jan 1 – 24), this article has received well over 3,000 organic visitors from Google:

seo content template free

It’s ranking at the top of Google for keywords like:

Now, here’s the content template we used:

H1: Nursing Ratios: Which States Have Nurse-to-Patient Ratios and Why They’re Important

H2: What Is the Nurse-to-Patient Ratio Recommendation?

H3: What Is the Average Nurse-to-Patient Ratio in the United States

H2: Nurse-Patient Ratios By State

H3: California

H3: Connecticut

H3: Illinois

H3: Massachusetts 

H3: Minnesota

H3: Nevada

H3: New Jersey

H3: New York

H3: Ohio

H3: Oregon

H3: Texas

H3: Washington

How to Use This Template

Simply copy and paste the information from above and cater it to your specific topic and keyword!

The best piece of advice I can give you:

Make your blog/article content SUPER comprehensive.

But there’s a catch:

Make it super comprehensive about ONE clear topic/keyword.

For example, don’t write an article all about…

  • Top paleo breakfasts
  • Top paleo dinners
  • Best paleo snacks
  • Can you eat paleo if you’re pregnant?
  • Can kids eat paleo?
  • Should you eat paleo if you’re training for a marathon?

Google rewards blogs/articles that are incredibly comprehensive about ONE topic. Therefore, each of those bullet points above are perfect for a separate article.

Other Things to Think About with Articles/Blogs That Are NOT Included In the Template

There are many other factors that go into dominating SEO for your blog posts, such as:

  • Internal links
  • External links
  • Domain authority
  • Including authorship (from a legit, trusted author)
  • Video content
  • And more

Just because you use our SEO content template doesn’t guarantee ranking in position 1. There’s a lot more that goes into it.

2. SEO Content Templates for Product Pages / Collection Pages

Product pages and collections pages are similar but different.

Collections pages encompass an entire category of items (i.e. “dining tables”)

Product pages are the specific, individual product that falls underneath a particular collection or multiple collections (i.e. “Wood dining table #3”).

These pages are the most important on an ecommerce site, as they are what will rank for bottom-of-funnel queries:

  • Keyword: “Modern dining tables for sale” 
    • Collections page showing all the modern dining tables you sell
  • Keyword: “Dark natural wood modern dining table 75” long”
    • Specific product page that matches the keyword search will rank

Collections Page SEO Content Template

URL structure: website.com/[name-of-collection]

Example: website.com/modern-dining-tables/

Title Tag: [50–60 characters of a click-worthy variation of the main keyword]

Example: Beautiful modern dining tables for sale with free shipping

Meta Description: [160 characters explaining what the blog is about, using variations of the main keyword]

Example: We sell beautiful, yet affordable, modern dining tables. We have different modern dining table surface types, including wood, concrete, marble, and more. Click to browse.

H1 (Header 1 Tag): Title of your collection – tells Google what the page is about at a high level (basically a thesis)

Example: Beautiful Modern Dining Tables For Your Home

H2s and H3s: evidence and supporting evidence to verify your main title

Example: 

H2: Wood Modern Dining Tables

[populate all wood tables]

H2: Marble Modern Dining Tables

[populate all marble tables]

H2: Concrete Modern Dining Tables

[populate all concrete tables]

H2: More Information About Us and How We Make Our Modern Dining Tables

H3: Made in the USA

H3: Sustainably Sourced

H3: 90-Day Money Back Guarantee

Product Page SEO Content Template

URL structure: website.com/[name-of-product]

Example: website.com/cascadia-solid-wood-table-large

Title Tag: [50–60 characters of a click-worthy variation of the main keyword]

Example: The Cascadia Solid Wood Dining Table, A Modern Masterpiece

Meta Description: [160 characters explaining what the blog is about, using variations of the main keyword]

Example: The Cascadia Solid Wood Dining Table is one of our bestsellers. It’s a large dining table, comfortably seating 8 while maintaining a modern, elegant design for your home.

H1 (Header 1 Tag): Title of your product- tells Google what the page is about at a high level (basically a thesis)

Example: The Cascadia Solid Wood Dining Table, A Modern Masterpiece That Seats 8

H2s and H3s: evidence and supporting evidence to verify your main title

Example: 

H2: Images

[populate all images of the table]

H2: Description

H2: Dimensions

[populate all concrete tables]

H2: Reviews

H2: FAQs About The Cascadia Solid Wood Dining Table

H2: More Information About Us and How We Make Our Modern Dining Tables

H3: Made in the USA

H3: Sustainably Sourced

H3: 90-Day Money Back Guarantee

How to Use This Template

Just copy and paste everything from above and get to work tweaking it to your particular products!

Other Things to Think About with Product Pages / Collection Pages That Are NOT Included In the Template

The big one is structured data, such as reviews. 

As you can see here, Google is showing reviews DIRECTLY in the Google results! This helps with rankings.

3. SEO Content Templates for Location Pages

This is just for multi-location businesses.

Think of a 7-location physical therapist clinic. 

Here’s the template:

URL structure: website.com/locations/[name-of-location]

Example: website.com/locations/sw-portland-broadway

Title Tag: [50–60 characters of a click-worthy variation of the main keyword]

Example: Our SW Portland Physical Therapy Clinic on Broadway 

Meta Description: [160 characters explaining what the blog is about, using variations of the main keyword]

Example: We are a trusted physical therapist in SW Portland with a location on Broadway. If you’re looking for a PT in SW Portland, give us a call!

H1 (Header 1 Tag): Title of your location page- tells Google what the page is about at a high level (basically a thesis)

Example: Trusted Physical Therapist in SW Portland: Our Location on Broadway

H2s and H3s: evidence and supporting evidence to verify your main title

Example: 

H2: Services Offered At Our SW Portland Physical Therapy Location

H3: Sports Injuries

H3: Work Injuries

H3: Surgery Support

H3: Balance & Dizziness

H3: Preventative Care

H2: Our SW Portland Physical Therapy Team

Share names & bios of the team there

H2: About Our Physical Therapy Business

Share brief history

H2: Our SW Portland Location: Hours, Directions, and More

Embed your Google Business Profile here!!!

Real Example of This Template Working Well

We worked with a 15+ location physical therapy clinic in California to build out their location pages.

Here’s one of them: 

https://pro-pt.net/about/locations/fresno-north/

Before you look at the page, here’s how it’s performing.

If I go to Google and type in “physical therapist in north Fresno”, this location page is ranking FIRST (below the maps, but they’re also ranking in the maps based on our work optimizing their Google Business Profiles).

seo content template 4

How to Use This Template

Copy and paste the information from above and make it relevant to your multi-location business.

For example, if you’re trying to improve your general contractor SEO and you’ve got multiple locations, you might include “services” like bathroom remodeling, home renovations, custom cabinetry, or whatever other services you offer in each of those locations.

Other Things to Think About with Articles/Blogs That Are NOT Included In the Template

Location pages are relevant to localized searches.

Things like:

  • Plumber in Beaverton, Oregon
  • Chiropractor in NE Portland
  • Crossfit Gym near OHSU in Portland

And, with these searches, the Google Local pack usually ranks first.

seo content template 5

Ranking in the Google Local Pack has a LOT to do with your Google Business Profile, not just your local landing page.

So, if you want your local landing page to rank, then there’s a good chance that you also want your Google Business Profile to rank.

This is also a little bit different than international SEO consulting – location pages likely aren’t enough to rank in multiple countries, it’s much more complicated than that.

There’s More to SEO Than Content Templates…

But this is a great starting point! If you need support with optimizing your entire SEO campaign, reach out to us.

Picture of Joey Randazzo

Joey Randazzo

Owner & CEO of Portland SEO Growth