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Google Ads for Construction Company

Lay the Foundation for High-Performing Lead Generation With Google Ads

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free PPC growth plan

Table of Contents

our process
imagine if...
what’s included
results timeline
kw research
faqs

I'm Joey Randazzo, the owner. Our agency is built a little different.

  • We use the same exact strategies for our business as our clients’
  • We encourage you to fire us if you don’t see results
  • Our team is 90% women, 40% military spouses
  • We operate as an extension of your team

How to work with our construction company PPC services

  • Submit the form
  • Get a customized proposal & growth plan
  • Partner without signing a long-term contract
  • See lower costs per conversion & higher revenue

We don’t just run ads. We generate qualified project inquiries from homeowners, developers, and property managers who are actively looking to hire a construction professional.

You’re not in the business of dealing with DIY researchers, fielding calls from people outside your service area, or paying for clicks from someone just looking for building advice. You’re in the business of winning profitable projects such as renovations, additions, build-outs, and new construction work.

We build Google Ads campaigns for construction companies that are precisely structured by project type, location, and buyer intent, so your inbound leads come from people who are ready to request estimates, not casual browsers, competitors, or out-of-market searches.

Whether you focus on home remodeling, room additions, tenant improvements, commercial build-outs, or new construction projects, we create campaigns that mirror how customers search, aggressively filter out low-quality traffic, and drive real project opportunities straight to your phone.

Real Results for Contractors Like You

Step 1: Clarify Your Services, Service Area, and Ideal Job Types

Before a single ad goes live, we get extremely specific.

What services do you actually want more of?

  • Home remodeling and renovations
  • Room additions and ADUs
  • Commercial tenant improvements
  • New construction projects
  • Structural repairs
  • Kitchen and bathroom remodels

How far are you truly willing to travel for projects?

  • 10 miles
  • 20 miles
  • City-only
  • Specific neighborhoods or zip codes

What types of projects are most profitable for your business?

  • Smaller renovation jobs
  • Larger multi-thousand-dollar construction projects
  • Ongoing property management or developer work
  • Residential vs. commercial projects

The more precise this is, the better the campaign performs.

We don’t “set a radius and hope.” We build campaigns around where you’re licensed to work, where you realistically take projects, and which types of jobs are actually worth your time and crew capacity.

Step 2: Build a High-Intent Construction Keyword Strategy

We target keywords used by people who are actively planning a construction project, not researching how to build something themselves. These are searches made by prospects who are ready to request estimates and hire a contractor, such as:

  • “construction company near me”
  • “licensed contractor in [city]”
  • “home remodeling contractor [city]”
  • “room addition contractor [city]”
  • “commercial construction company [city]”

Campaigns are segmented by:

  • Project or service type
  • Location
  • Buyer intent (renovation vs. new construction vs. commercial)

At the same time, we build aggressive negative keyword lists to block:

  • DIY and self-build searches (“how to build,” “plans,” “blueprints”)
  • Purely educational searches
  • Competitor brand names
  • Out-of-area locations
  • Regions where you are not licensed to work

This is how we prevent situations where a large portion of your budget disappears into low-quality clicks, something we see constantly when taking over poorly structured construction ad accounts.

Step 3: Send Clicks to Pages That Turn Into Calls

Once someone clicks your ad, the job is not done.

Your landing experience must:

  • Clearly confirm they’ve found the right type of contractor
  • Show that you serve their city or project area
  • Establish trust and credibility quickly
  • Make it easy to request an estimate or call

We align ads with pages that:

  • Match the exact service or project type searched
  • Highlight your local experience and professional credentials
  • Include prominent click-to-call and request-a-quote buttons
  • Reduce friction for mobile users
  • Encourage phone calls over long forms when appropriate

Construction companies win when qualified prospects reach out to discuss real projects.

We design every step of the experience around that reality, turning ad clicks into real estimate requests and signed work, not just website traffic.

Step 4: Optimize for Revenue, Not Vanity Metrics

Clicks do not matter.

Impressions do not matter.

Even raw lead volume doesn’t tell the full story.

We optimize based on what actually drives your business forward:

  • Tracked phone calls and estimate requests
  • Quote and form submissions
  • Cost per qualified project inquiry
  • Which services and project types turn into signed jobs

We review performance continuously and:

  • Eliminate keywords that attract the wrong type of prospect
  • Scale campaigns for services that generate higher-value projects
  • Refine ads using real search terms from potential customers
  • Tighten geographic targeting when needed

When done correctly, Google Ads becomes a predictable growth system for your construction business where each dollar spent creates real project opportunities, not guesswork or wasted budget.

Transparent, flat-rate pricing at $600/mo.

  • All implementation included: copywriting, landing page development, meetings, data analytics, and more
  • No ‘percentage of ad spend’ model like other agencies who are only incentivized to have you spend more
  • No long-term contracts - if you don’t see results after 3 months, we recommend you fire us

Imagine your construction showing up when people enter these typical searches:

When a homeowner searches “construction company [your city]”

construction company city

When a GC Googles “framing contractor for large multifamily property [in city]”

Or when a homeowner types in “kitchen remodel”

And rather than wasting time on low-intent inquiries or out-of-market calls, you receive:

  • A homeowner reaching out to plan a renovation or room addition project
  • A property owner requesting an estimate for a kitchen or bathroom remodel
  • A property manager needing construction work completed across multiple units this month
  • A steady stream of inbound inquiries so well-qualified it feels like your project coordinator is pre-screening every call for you

Ready to launch a high-performing PPC campaign for your construction business?

Schedule a call

What’s included in our Google Ads services for construction companies

strategy

  • Project-specific keyword strategy (home remodeling, room additions, tenant improvements, new construction, structural repairs)
  • Competitor intelligence to uncover wasted keywords they bid on and gaps your company can dominate
  • Messaging tailored to homeowners, property managers, and commercial decision-makers
  • Audience segmentation by project type, buyer intent, and local service area

execution

  • Ads written to attract prospects with real construction projects, not DIY researchers
  • Campaigns segmented by construction service and tightly defined geographic targeting
  • Landing pages designed to drive estimate requests and phone calls, not just form fills
  • Smart ad rotation highlighting availability, licensing, experience, and local trust signals

analytics

  • Phone call and estimate form tracking tied directly to Google Ads
  • Attribution for mobile calls, desktop calls, and website submissions
  • Custom dashboards showing project inquiries by service type and location
  • Cost-per-qualified-project-lead reporting, not vanity metrics

communication

  • Clear summaries of which project inquiries came directly from Google Ads
  • Monthly reports showing which construction services are driving revenue
  • Fast response when your service mix, crew capacity, or coverage areas change
  • Strategy calls available as your business grows or priorities shift

How long does it take for Google Ads to work for construction contractors?

Month 1

Building, Launching, & Data Set-Up

  • Configuring the back-end of the campaign
  • Connecting data analytics
  • Building landing pages
  • Launching the campaign!

Month 2-3

Optimizing & Testing, Nearing Profitability

  • A/B testing different landing pages
  • Split-testing ad copy
  • Modifying imagery assets for CTR

Month 4 onwards

Scaling & Refining, Big-Time ROI

  • Massive ROI takes effect
  • Scaling budget to meet demand
  • We’re forced to get you results or you’ll fire us

Month 1

Building, Launching, & Data Set-Up

  • Configuring the back-end of the campaign
  • Connecting data analytics
  • Building landing pages
  • Launching the campaign!

Month 2-3

Optimizing & Testing, Nearing Profitability

  • A/B testing different landing pages
  • Split-testing ad copy
  • Modifying imagery assets for CTR

Month 4 onwards

Scaling & Refining, Big-Time ROI

  • Massive ROI takes effect
  • Scaling budget to meet demand
  • We’re forced to get you results or you’ll fire us

Google Ads Keywords for Construction Companies

Keywords that include “construction company near me”

Keyword Phrase Yearly Searches Ranking Difficulty Google Ads Cost
construction company near me 145,200 very hard $3-10
commercial construction company near me 10,560 very hard $3-10
residential construction company near me 3,840 very hard $3-10
construction company near me hiring 2,520 hard $0.5-1
general construction company near me 2,520 very hard $3-10
home construction company near me 2,520 very hard $3-10
sitework construction company near me 2,520 hard <$0.5
pool construction company near me 2,040 hard $10+
family owned construction company near me 1,680 hard <$0.5
dans construction company near me 1,320 easy <$0.5
road construction company near me 1,320 hard $3-10
licensed construction company near me 1,080 easy <$0.5
local construction company near me 1,080 hard $3-10
best construction company near me 840 hard $3-10
civil construction company near me 840 very hard $3-10
construction company near me open now 840 hard $3-10
small construction company near me 840 hard $3-10
amish construction company near me 600 easy $3-10
concrete construction company near me 600 hard $3-10
deck construction company near me 600 hard $10+
landscape construction company near me 600 hard $3-10
pre construction company near me 600 easy <$0.5
backyard construction company near me 480 hard <$0.5
design and construction company near me 480 hard $3-10
domestic construction company near me 480 hard <$0.5
pergola construction company near me 480 easy <$0.5
real estate builders & construction company near me 480 very hard <$0.5
turnkey construction company near me 480 hard <$0.5
women owned construction company near me 480 easy $3-10
custom home construction company near me 360 easy $3-10
fence construction company near me 360 easy $10+
home addition construction company near me 360 medium $3-10
metal construction company near me 360 very hard $3-10
new home construction company near me 360 hard $3-10
patio construction company near me 360 medium $10+
seawall construction company near me 360 easy <$0.5
steel construction company near me 360 very hard $3-10
underground construction company near me 360 easy $3-10
3d construction company near me 240 easy $3-10
any construction company near me 240 easy <$0.5
construction company near me for job 240 easy <$0.5
Expand To See More

Keywords that include “general contractor in [city]”

Keyword Phrase Yearly Searches Ranking Difficulty Google Ads Cost
general contractor in new york 5,760 hard $3-10
how to become a general contractor in florida 5,760 easy $3-10
general contractor in los angeles 4,680 hard $3-10
general contractor in louisville 4,680 medium $3-10
general contractor in my area 3,840 hard $3-10
best general contractor in scottsdale 3,120 medium <$0.5
general contractor in chicago 3,120 medium $10+
general contractor in florida 3,120 medium $3-10
general contractor in san diego ca 3,120 medium $10+
how to become a general contractor in california 3,120 hard $1-3
how to become a general contractor in texas 3,120 easy $1-3
general contractor in arizona 2,520 hard $3-10
general contractor in california 2,520 hard $3-10
general contractor in san diego 2,520 medium $10+
general contractor in savannah 2,520 easy $3-10
how to become a general contractor in georgia 2,520 medium $1-3
general contractor in dallas tx 2,040 hard $3-10
general contractor in houston texas 2,040 hard $3-10
general contractor in texas 2,040 medium $3-10
how to become a general contractor in nc 2,040 easy $1-3
general contractor in delray beach 1,680 easy $10+
general contractor in denver colorado 1,680 hard $10+
general contractor in indianapolis 1,680 medium $10+
general contractor in jacksonville fl 1,680 medium $3-10
general contractor in miami 1,680 medium $3-10
general contractor in sacramento 1,680 hard $10+
general contractor in nashville 1,320 medium $10+
general contractor in valdosta ga 1,320 easy <$0.5
how to become a general contractor in alabama 1,320 medium $1-3
how to become general contractor in texas 1,320 medium $1-3
general contractor in longview 1,080 easy $10+
general contractor in spanish 1,080 medium <$0.5
how do you become a general contractor in florida 1,080 easy $3-10
how to become a general contractor in arizona 1,080 medium $1-3
how to become a general contractor in north carolina 1,080 medium $1-3
become a general contractor in florida 840 easy $3-10
becoming a general contractor in florida 840 easy $3-10
general contractor in 840 easy <$0.5
general contractor in austin tx 840 medium $10+
general contractor in denver co 840 hard $10+
general contractor in iowa 840 medium $3-10
Expand To See More

Keywords that include “kitchen remodeling services”

Keyword Phrase Yearly Searches Ranking Difficulty Google Ads Cost
kitchen remodeling services 79,200 hard $10+
kitchen remodeling services near me 15,600 hard $10+
kitchen remodeling services dublin 5,760 easy <$0.5
kitchen remodeling services walnut creek 4,680 easy <$0.5
best kitchen remodeling services for new homeowners miami 3,840 easy <$0.5
kitchen remodeling services laguna niguel 2,520 easy <$0.5
kitchen remodeling services davenport fl 2,040 easy <$0.5
best kitchen remodeling services orange county 2025 1,680 easy <$0.5
kitchen remodeling services tx 1,680 easy <$0.5
kitchen remodeling services tampa fl 1,320 medium <$0.5
kitchen remodeling services in los gatos california 1,080 easy <$0.5
kitchen remodeling services tampa 1,080 medium <$0.5
best kitchen remodeling services san diego 2025 840 easy <$0.5
kitchen remodeling services brandon fl 840 easy <$0.5
kitchen remodeling services bucks county pa 840 easy $3-10
kitchen remodeling services houston tx 840 medium $3-10
kitchen remodeling services in palo alto california 840 easy <$0.5
kitchen remodeling services in san jose 840 medium $10+
kitchen remodeling services littleton co 840 easy <$0.5
kitchen remodeling services naples 840 easy <$0.5
best kitchen remodeling services for new homeowners nyc 600 easy <$0.5
best kitchen remodeling services near me 600 hard <$0.5
kitchen remodeling services austin tx 600 easy <$0.5
kitchen remodeling services chicago 600 easy $10+
kitchen remodeling services florida 600 easy $10+
kitchen remodeling services in fort worth 600 easy <$0.5
kitchen remodeling services in new jersey 600 medium <$0.5
kitchen remodeling services in wa 600 medium <$0.5
kitchen remodeling services in yelm 600 easy <$0.5
kitchen remodeling services kansas city mo 600 easy $10+
kitchen remodeling services springfield mo 600 easy $3-10
best kitchen remodeling services 480 easy <$0.5
custom kitchen remodeling services redmond wa 480 easy <$0.5
kitchen remodeling services allen 480 easy <$0.5
kitchen remodeling services in collierville tn 480 easy <$0.5
kitchen remodeling services minnetonka mn 480 easy <$0.5
kitchen remodeling services poquoson va 480 easy $10+
kitchen remodeling services redmond wa 480 easy <$0.5
kitchen remodeling services san diego ca 480 easy <$0.5
kitchen remodeling services wayzata mn 480 easy <$0.5
 
Expand To See More

Keywords that include “framing contractor”

Keyword Phrase Yearly Searches Ranking Difficulty Google Ads Cost
framing contractor 19,200 medium $3-10
framing contractor near me 7,080 medium $3-10
residential framing contractor in 2,520 easy <$0.5
residential framing contractor 1,680 easy $3-10
wood framing contractor 1,680 easy $3-10
framing contractor in jacksonville fl 1,320 easy <$0.5
metal framing contractor 1,320 easy $3-10
construction framing contractor 1,080 medium $3-10
basement framing contractor 600 medium <$0.5
havasu framing contractor 600 easy <$0.5
house framing contractor 600 easy $3-10
structural framing contractor 600 easy $3-10
commercial framing contractor 480 easy $3-10
framing contractor insurance 480 easy $10+
framing contractor toronto 480 medium <$0.5
local framing contractor 480 easy <$0.5
naics code for framing contractor 480 easy <$0.5
residencial framing contractor 480 easy <$0.5
what is a framing contractor 480 easy <$0.5
framing contractor havasu 360 easy <$0.5
framing contractor sacramento ca 360 easy $3-10
framing contractor tools 360 easy <$0.5
iowa framing contractor license 360 easy <$0.5
metal stud framing contractor 360 easy $3-10
roof framing contractor 360 medium $10+
santa rosa framing contractor 360 easy <$0.5
steel deck framing contractor 360 easy <$0.5
austin framing contractor 240 easy $3-10
commercial metal framing contractor 240 easy <$0.5
framing contractor atlanta 240 easy $1-3
framing contractor baltimore 240 easy <$0.5
framing contractor cost 240 easy <$0.5
framing contractor in carmel in 240 easy <$0.5
framing contractor jobs 240 easy $1-3
framing contractor license 240 easy $1-3
framing contractor los angeles 240 easy $10+
framing contractor nj 240 easy $3-10
framing contractor portsmouth nh 240 easy <$0.5
framing contractor sacramento 240 easy $3-10
framing contractor salary 240 easy <$0.5
framing contractor san jose 240 easy $3-10
Expand To See More

FAQs About Google Ads for Construction Companies

Google Ads for construction companies require tighter control than many service industries because the cost of a bad click is high. DIY searches, competitor brand searches, and out-of-area users can quickly drain your budget. We use precise keyword targeting, aggressive negative keyword lists, and strict geographic controls so your ads only appear for people actively looking to hire a licensed construction company in your service area.

That depends on where you’re licensed to work and how far you’re realistically willing to travel for projects. Many construction companies waste money by targeting a broad 20–30 mile radius without excluding nearby cities or regions they don’t serve. We customize service areas by city, zip code, or radius and use “presence only” targeting so your ads only show to people physically located within your coverage area.

Yes. We segment campaigns by project type so higher-value work, such as room additions, home remodels, commercial build-outs, and new construction, is not lumped in with smaller repair or maintenance jobs. This allows us to allocate more budget toward services that generate larger project revenue while still capturing profitable inquiries.

We create and continuously expand negative keyword lists that block searches such as “how to build,” “plans,” “blueprints,” and similar DIY or research-based terms. We also review the actual search terms triggering your ads on a regular basis and exclude anything that does not indicate hiring intent. This is one of the biggest ways we reduce wasted ad spend.

Yes. In many construction ad accounts, competitor business names can account for a significant portion of wasted spend if they are not filtered out. We research and exclude competitor company names so you are not paying for clicks from people who were trying to contact another contractor.

Yes, and in most markets, it’s necessary. Google often shows paid ads and map listings before organic results, which can push even well-ranked construction companies lower on the page. Running Google Ads ensures your business stays visible at the top of search results while your organic SEO continues working in the background.

We track inquiries from multiple sources, including call extensions, mobile click-to-call, and form submissions that occur after an ad click. While no tracking system is 100% perfect, this allows us to measure cost per qualified project inquiry and optimize campaigns based on real performance, not assumptions.

Budgets vary by market, but many construction companies start between $1,500–$3,000 per month in ad spend. Competitive metro areas or large commercial project campaigns may require more. We help set a realistic starting budget based on your location, competition, and target services, so expectations are clear from day one.

Google Ads can begin generating project inquiries quickly, often within the first week of launch. However, the first 30–60 days are used to refine keywords, ads, and targeting. Most campaigns stabilize and become more predictable by months two to three, at which point scaling becomes possible.

No. We work month-to-month. Our philosophy is simple: if Google Ads are driving qualified project inquiries and helping grow your construction business, you’ll stay. If they’re not, you should never be locked into a long-term agreement.