Google Ads for Daycares & Childcare Centers
Parents Are Searching
for the Right Fit—We Make Sure
They Find You First
I'm Joey Randazzo, the owner. Our agency is built a little different.
- We use the same exact strategies for our business as our clients’
- We encourage you to fire us if you don’t see results
- Our team is 90% women, 40% military spouses
- We operate as an extension of your team
How Our Childcare PPC Services Work
- Submit the form
- Get a customized proposal & growth plan
- Partner without signing a long-term contract
- See lower costs per conversion & higher revenue
Not Just Clicks—We Drive Inquiries That Turn Into Enrollments
Running a daycare is about trust. You’re not just offering a service—you’re caring for someone’s child. When parents search for local daycare options, they’re looking for something very specific: full-time vs. part-time, age group compatibility, allergy-friendly meals, staff credentials, hours that match their work schedule, and above all—safety and warmth.
Our job is to make sure your daycare stands out for all the right reasons.
We run Google Ads campaigns for childcare centers that don’t just bring in clicks. We bring in high-intent parents who are actively looking for care in your area and want to book a tour today.
Step 1: Define Your Program and Ideal Parent
Do you offer half-day toddler care? Full-day preschool? After-school enrichment programs? Do you include meals? Offer Montessori or Reggio Emilia approaches?
And just as importantly—what kinds of families do you want to attract?
The more clearly we define your ideal families, the better our campaigns perform. We don’t cast wide nets—we build precision strategies that speak directly to the right parents.
Step 2: Build a High-Intent Keyword Strategy
Target keywords like:
- “Daycare near me with infant care”
- “Preschool with late pickup”
- “Montessori daycare Portland OR”
- “Part-time childcare options for toddlers”
- “Peanut-free daycare near me”
We also layer in key modifiers like: “best,” “licensed,” “openings,” “safe,” and “tour”
At the same time, we exclude low-intent searches like “free childcare,” “daycare jobs,” or “how to open a daycare.”
You only pay for clicks from people who are looking for a childcare provider like you—right now.
Step 3: Create Hyper-Specific Landing Pages
- Pages that reflect your exact offerings and age groups
- Photos of your staff, classrooms, and play areas
- Answers to the most common questions—ratios, staff qualifications, hours, allergy accommodations, curriculum
- Clear CTAs like “Book a Tour” or “See Tuition Options”
- Embedded videos or virtual tours to build trust before they call
Parents want to feel confident before they ever reach out. Our landing pages do the work of earning that trust.
Step 4: Track Inquiries and Optimize Over Time
- We track every call, form fill, and “Schedule a Tour” click
- Segment leads by age group, time slot (full/part-time), and source
- Set up clear dashboards to measure true ROI—not just ad clicks, but enrollment potential
- Weekly adjustments to refine ad copy, targeting, and budget
With us, you don’t just get more leads—you get more qualified families reaching out.
Exponential Results For Businesses Like Yours
Transparent, flat-rate pricing at $600/mo.
- All implementation included: copywriting, landing page development, meetings, data analytics, and more
- No ‘percentage of ad spend’ model like other agencies who are only incentivized to have you spend more
- No long-term contracts - if you don’t see results after 3 months, we recommend you fire us
Imagine a parent searched:
When a homeowner searched “Infant daycare Portland”
When a commercial builder Googled “Montessori preschool near me”
Or when someone typed “Immersive language daycare Portland”
And instead of landing on a vague listing site, they landed on a page that said:
- “We offer safe, loving infant care with extended hours—perfect for working families.”
- “Our Montessori preschool blends independence with structure. Hot lunch and snack included.”
- “We’re a peanut-free facility with staff trained in food allergy protocols.”
- “Open 7–6, with immediate openings for toddlers. Book your tour today!”
That’s what we build. Not just ads—conversion-ready parent funnels.
Ready to turn on a high-perfoming PPC campaign for your Daycares & Childcare Centers?
What’s Included in Our Google Ads Services for Daycares
strategy
- Keyword strategy to target parents searching locally for full/half-day care
- Competitor comparison—who’s ranking, and what are they missing?
- Messaging framework focused on safety, trust, and convenience
- Audience segmentation by child age, schedule, and services offered
execution
- Local search ads customized for your neighborhood
- Landing pages with tours, staff bios, allergy info, and pickup options
- Custom form builds for tour requests and pricing inquiries
- Ad testing to compare program names, schedules, and special services
analytics
- Track lead source for tour requests, inquiries, and enrollments
- Setup for call tracking and email-to-enrollment attribution
- Weekly snapshots of campaign performance
- Cost per inquiry and tour report cards
communication
- Personalized reports for your team to review with minimal jargon
- Visual dashboards highlighting parent behaviors and trends
- Responsive support for seasonal programs and schedule shifts
- Zoom calls as needed to adjust for age groups, rooms, or staffing
How long does it take for Daycares & Childcare Google Ads to work?
Month 1
Building, Launching, & Data Set-Up
- Configuring the back-end of the campaign
- Connecting data analytics
- Building landing pages
- Launching the campaign!
Month 2-3
Optimizing & Testing, Nearing Profitability
- A/B testing different landing pages
- Split-testing ad copy
- Modifying imagery assets for CTR
Month 4 onwards
Scaling & Refining, Big-Time ROI
- Massive ROI takes effect
- Scaling budget to meet demand
- We’re forced to get you results or you’ll fire us
Google Ads keywords for Daycares & Childcare Centers
Keywords include “near”
| Keyword Phrase | Yearly Searches | Ranking Difficulty | Google Ads Cost |
| daycare near me | 1,620,000 | very hard | $3-10 |
| daycares near me | 888,000 | very hard | $3-10 |
| infant daycare near me | 217,200 | hard | $3-10 |
| daycare centers near me | 177,600 | very hard | $3-10 |
| drop in daycare near me | 177,600 | medium | $3-10 |
| pet daycare near me | 118,800 | very hard | $1-3 |
| puppy daycare near me | 118,800 | very hard | $1-3 |
| 24 hour daycare near me | 97,200 | easy | $1-3 |
| affordable daycare near me | 97,200 | medium | $3-10 |
| best daycare near me | 79,200 | hard | $3-10 |
| best daycares near me | 64,800 | medium | $3-10 |
| daycare career near me | 64,800 | hard | $0.5-1 |
| daycare center near me | 64,800 | very hard | $3-10 |
| good daycares near me | 64,800 | hard | $3-10 |
| gym with daycare near me | 64,800 | easy | $1-3 |
| home daycare near me | 64,800 | hard | $1-3 |
| in home daycare near me | 64,800 | hard | $1-3 |
| daycare for infants near me | 52,800 | very hard | $3-10 |
| free daycare near me | 52,800 | hard | $1-3 |
| montessori daycare near me | 52,800 | hard | $3-10 |
| part time daycare near me | 52,800 | easy | $3-10 |
| top daycares near me | 52,800 | hard | $3-10 |
| affordable daycares near me | 43,200 | medium | $3-10 |
| cheap daycare near me | 43,200 | medium | $3-10 |
| church daycare near me | 43,200 | medium | $1-3 |
| daycare prices near me | 43,200 | hard | $1-3 |
| christian daycare near me | 34,800 | medium | $1-3 |
| daycare facilities near me | 34,800 | very hard | $3-10 |
| daycare near me for infants | 34,800 | very hard | $3-10 |
| great daycares near me | 34,800 | hard | $3-10 |
| gyms with daycare near me | 34,800 | medium | $1-3 |
| infant daycares near me | 34,800 | hard | $3-10 |
| christian daycares near me | 28,800 | easy | $1-3 |
| daycare facility near me | 28,800 | very hard | $3-10 |
| daycare positions near me | 28,800 | medium | $0.5-1 |
| daycares for infants near me | 28,800 | very hard | $3-10 |
| daycares near me for infants | 28,800 | hard | $3-10 |
| good daycare near me | 28,800 | very hard | $3-10 |
| best daycare centers near me | 22,800 | medium | $3-10 |
| cat daycare near me | 22,800 | easy | $1-3 |
| cheap daycares near me | 22,800 | medium | $3-10 |
| church daycares near me | 22,800 | easy | $1-3 |
| daycare cost near me | 22,800 | medium | $1-3 |
| home daycares near me | 22,800 | hard | $1-3 |
| newborn daycare near me | 22,800 | hard | $3-10 |
| summer daycare near me | 22,800 | hard | $3-10 |
| weekend daycare near me | 22,800 | medium | $1-3 |
| 24 hour daycares near me | 19,200 | medium | $1-3 |
| adult daycares near me | 19,200 | hard | $1-3 |
| baby daycare near me | 19,200 | very hard | $3-10 |
| best rated daycares near me | 19,200 | medium | $3-10 |
| childcare daycare near me | 19,200 | very hard | $3-10 |
| churches with daycare near me | 19,200 | easy | $1-3 |
| daycare preschool near me | 19,200 | very hard | $3-10 |
| daycare with cameras near me | 19,200 | easy | $3-10 |
| drop in daycares near me | 19,200 | medium | $3-10 |
| low income daycare near me | 19,200 | medium | $3-10 |
| $100 a week daycare near me | 15,600 | easy | $3-10 |
| 24 hours daycare near me | 15,600 | medium | $1-3 |
| adult daycare near me | 15,600 | medium | $1-3 |
| animal daycare near me | 15,600 | very hard | $1-3 |
| daycare for adults near me | 15,600 | medium | $1-3 |
| daycare for newborns near me | 15,600 | hard | $3-10 |
| daycare near me near me | 15,600 | hard | $3-10 |
| daycare near me now | 15,600 | very hard | $3-10 |
| preschool daycare near me | 15,600 | very hard | $3-10 |
| special needs daycare near me | 15,600 | medium | $3-10 |
| at home daycare near me | 12,000 | hard | $1-3 |
| bilingual daycare near me | 12,000 | medium | $3-10 |
| cat daycares near me | 12,000 | medium | $1-3 |
| daycare and preschool near me | 12,000 | very hard | $3-10 |
| daycare near me within 5 mi | 12,000 | hard | $3-10 |
| daycare schools near me | 12,000 | very hard | $3-10 |
| daycare with transportation near me | 12,000 | easy | $3-10 |
| daycares in near me | 12,000 | very hard | $3-10 |
| daycares that accept vouchers near me | 12,000 | medium | $3-10 |
| drop off daycare near me | 12,000 | medium | $1-3 |
| hourly daycare near me | 12,000 | medium | $1-3 |
| in home daycares near me | 12,000 | hard | $1-3 |
| overnight daycare near me | 12,000 | medium | $1-3 |
| top rated daycares near me | 12,000 | medium | $3-10 |
| 24 hours daycares near me | 10,560 | medium | $1-3 |
| cheapest daycare near me | 10,560 | medium | $3-10 |
| daycare 24 hours near me | 10,560 | medium | $1-3 |
| daycare rates near me | 10,560 | medium | $1-3 |
| drop-in daycare near me | 10,560 | medium | $3-10 |
| inexpensive daycares near me | 10,560 | medium | $3-10 |
| private daycare near me | 10,560 | very hard | $3-10 |
| spanish daycare near me | 10,560 | medium | $1-3 |
| weekend daycares near me | 10,560 | medium | $1-3 |
| 24 7 daycare near me | 8,640 | medium | $1-3 |
| 24hr daycare near me | 8,640 | medium | $1-3 |
| autism daycare near me | 8,640 | medium | $3-10 |
| best infant daycare near me | 8,640 | medium | $3-10 |
| catholic daycare near me | 8,640 | easy | $3-10 |
| daycare costs near me | 8,640 | hard | $1-3 |
| daycare employment near me | 8,640 | medium | $0.5-1 |
| daycare for sale near me | 8,640 | easy | $1-3 |
| daycare for special needs near me | 8,640 | easy | $3-10 |
| daycare infant near me | 8,640 | very hard | $3-10 |
| daycare near | 8,640 | hard | $3-10 |
| daycare near me and prices | 8,640 | hard | $1-3 |
| daycare near me prices | 8,640 | medium | $1-3 |
| daycare near me with prices | 8,640 | hard | $1-3 |
| daycare providers near me | 8,640 | very hard | $3-10 |
| daycare services near me | 8,640 | very hard | $3-10 |
| daycares centers near me | 8,640 | very hard | $3-10 |
| daycares near me with openings | 8,640 | hard | $3-10 |
| home based daycare near me | 8,640 | medium | $1-3 |
| inexpensive daycare near me | 8,640 | medium | $3-10 |
| night daycare near me | 8,640 | medium | $1-3 |
| private daycares near me | 8,640 | hard | $3-10 |
| 24 hr daycare near me | 7,080 | medium | $1-3 |
| best pet daycare near me | 7,080 | medium | $1-3 |