Google Ads for Dentists
Give Your Appointment Book Something To Smile About With High-Performance Google Ads
I'm Joey Randazzo, the owner. Our agency is built a little different.
- We use the same exact strategies for our business as our clients’
- We encourage you to fire us if you don’t see results
- Our team is 90% women, 40% military spouses
- We operate as an extension of your team
How to work with our dentistry PPC services
- Submit the form
- Get a customized proposal & growth plan
- Partner without signing a long-term contract
- See lower costs per conversion & higher revenue
We don’t just run ads. We focus on generating qualified patient inquiries from people actively searching for dental care now.
Your practice isn’t built around fielding calls from people outside your area, answering insurance questions for non-patients, or paying for clicks from someone just researching dental care. Your focus is on scheduled appointments, treatment plans, and keeping chairs filled with patients.
Our Google Ads campaigns for dental practices are structured around the services you offer, the locations you serve, and the intent behind each search. That means your inquiries come from people actively looking for a dentist, not casual browsers, competing offices, or patients too far outside your service radius.
Whether your practice focuses on routine cleanings, cosmetic dentistry, dental implants, emergency dental care, or family dentistry, we build campaigns that mirror how patients actually search online. Smart targeting and filtering help reduce wasted clicks while bringing qualified patient calls and appointment requests directly to your front desk.
Accelerated Growth for Practices Like Yours
Step 1: Clarify Your Services, Service Area, and Ideal Job Types
Before we do anything, we start by getting very clear about your practice.
What dental services do you want more patients for?
- Routine cleanings and exams
- Cosmetic dentistry, such as whitening or veneers
- Dental implants
- Emergency dental visits
- Invisalign® or orthodontic treatment
- Crowns, bridges, or restorative work
Which locations have the highest concentration of people likely to search for your services?
- Within 5–10 miles of your office
- Specific neighborhoods or communities
- Certain cities or suburbs
- Targeted zip codes
Which treatments generate the most value for your practice?
- High-value procedures like implants or veneers
- Consistent hygiene appointments and recurring care
- Family dentistry patients who return regularly
- Emergency visits that convert into long-term patients
The more precise this information is, the stronger your campaign performs.
Instead of setting a broad radius and hoping for the best, we structure campaigns around where your practice is located, the communities you want to serve, and the treatments that make the biggest impact on your practice growth.
Step 2: Build a High-Intent Dentistry Keyword Strategy
We target keywords used by patients with dental concerns that they’re not going to treat on their own, such as:
- “dentist near me”
- “family dentist in [city]”
- “emergency dentist [city]”
- “dental implants near me”
- “teeth whitening dentist [city]”
Each campaign is organized to match how patients search for care. Ad groups are structured by:
- Type of dental service
- Geographic area around your practice
- Level of urgency in the search
At the same time, protective filters are put in place to eliminate low-value traffic. Negative keyword lists are designed to block:
- DIY or home-dental searches like “how to whiten teeth at home”
- General research or educational queries
- Searches for other dental offices by brand name
- Locations too far from your practice
This approach helps prevent 30% or more of your ad budget from being wasted on clicks that never convert to appointments, as we’ve consistently seen in reviews of underperforming dental ad accounts.
Step 3: Send Clicks to Pages That Turn Into Calls
A click on your ad is great, but it is only the first step. What patients see next determines whether they book an appointment or leave the page.
Your landing experience has to:
- Immediately show they’ve found the right dental practice
- Confirm that your office is within commuting distance of their city or neighborhood
- Build trust quickly with clear credentials and patient-focused messaging
- Make it simple to call or request an appointment
Every ad is paired with a page designed to convert patient searches into real bookings. These pages:
- Align directly with the dental service the patient searched for
- Highlight local reputation, reviews, and community presence
- Feature prominent click-to-call options throughout the page
- Provide a smooth experience for mobile visitors
- Encourage quick calls for urgent care instead of long forms when appropriate
Dental practices grow when appointment schedules stay full.
Everything we build is designed to make that happen.
Step 4: Optimize for Revenue, Not Vanity Metrics
Ad clicks alone do not grow a dental practice.
Impressions by themselves do not bring in new patients.
Even the total number of inquiries does not always show the full picture.
What matters is tracking the actions that lead to real appointments, such as:
- Phone calls from prospective patients
- Online appointment requests or contact form submissions
- Cost per qualified patient inquiry
- Which treatments and services actually convert into paying procedures
Performance is monitored and adjusted on an ongoing basis. This includes:
- Removing keywords that attract the wrong type of search traffic
- Expanding campaigns for services that generate higher-value treatments
- Improving ad messaging based on real patient search queries
- Adjusting geographic targeting to focus on the most responsive areas
When managed properly, Google Ads becomes a dependable patient acquisition system that produces an actual patient for every ~$100 spent.
Transparent, flat-rate pricing at $600/mo.
- All implementation included: copywriting, landing page development, meetings, data analytics, and more
- No ‘percentage of ad spend’ model like other agencies who are only incentivized to have you spend more
- No long-term contracts - if you don’t see results after 3 months, we recommend you fire us
Imagine your dental practice shows up when people search like this:
When someone searches “dentist in [your city]”
When a prospective patient Googled “pediatric dentistry [in city]”
Or when someone types “emergency dentist near me”
And rather than fielding calls from people just searching for at-home fixes or located miles away, your office gets:
- A patient calling because they have sudden tooth pain and need an emergency dentist today
- A local resident ready to schedule cosmetic treatment like whitening
- A parent booking dental exams and cleanings for the entire family this week
- A steady flow of patient calls so qualified it feels like your front desk already knows exactly who to book
Ready to drill into real growth for your dental practice with a high-performing PPC campaign?
What you get with our Google Ads services for dentists
strategy
- Keyword strategies built around the dental treatments you want more patients for, such as preventive care, cosmetic dentistry, dental implants, orthodontics, or emergency visits
- Competitive research to uncover the keywords other dental practices are wasting budget on and the search opportunities your practice can capture
- Ad messaging crafted specifically for the types of patients you want to attract, whether that’s families, cosmetic dentistry patients, or individuals seeking urgent dental care
- Campaign structure organized by treatment type, patient intent, and the geographic areas surrounding your dental office
execution
- Ad copy designed to attract patients actively seeking professional dental care, not DIY advice
- Campaigns organized by treatment type and tightly targeted local service areas
- Landing pages built to encourage phone calls and appointment bookings
- Strategic ad rotation highlighting emergency care, credentials, and reputation
analytics
- Call and appointment request tracking connected directly to your Google Ads campaigns
- Attribution for mobile calls, desktop inquiries, and online booking submissions
- Custom dashboards showing patient leads by treatment type and location
- Reporting focused on cost per qualified patient inquiry, not vanity metrics
communication
- Clear reporting on which patient inquiries originate from Google Ads
- Monthly insights into which dental treatments are generating the most bookings
- Quick campaign adjustments when services, staffing, or service areas change
- Strategy calls available as your practice grows or priorities evolve
How soon can Google Ads start producing new patient leads for dentists?
Month 1
Building, Launching, & Data Set-Up
- Configuring the back-end of the campaign
- Connecting data analytics
- Building landing pages
- Launching the campaign!
Month 2-3
Optimizing & Testing, Nearing Profitability
- A/B testing different landing pages
- Split-testing ad copy
- Modifying imagery assets for CTR
Month 4 onwards
Scaling & Refining, Big-Time ROI
- Massive ROI takes effect
- Scaling budget to meet demand
- We’re forced to get you results or you’ll fire us
Google Ads Keywords for Dentists
Keywords that include “dentist near me”
| Keyword Phrase | Yearly Searches | Ranking Difficulty | Google Ads Cost |
| dentist near me | 8,076,000 | hard | $3-10 |
| emergency dentist near me | 1,086,000 | hard | <$0.5 |
| pediatric dentist near me | 1,086,000 | hard | $3-10 |
| best dentist near me | 888,000 | very hard | $3-10 |
| cosmetic dentist near me | 486,000 | hard | $3-10 |
| family dentist near me | 486,000 | hard | $3-10 |
| kids dentist near me | 397,200 | hard | $3-10 |
| implant dentist near me | 266,400 | very hard | <$0.5 |
| childrens dentist near me | 217,200 | hard | $3-10 |
| walk in dentist near me | 217,200 | hard | $3-10 |
| holistic dentist near me | 177,600 | hard | $1-3 |
| invisalign dentist near me | 145,200 | hard | <$0.5 |
| top dentist near me | 145,200 | very hard | <$0.5 |
| cheap dentist near me | 118,800 | hard | $3-10 |
| children dentist near me | 118,800 | hard | $3-10 |
| general dentist near me | 118,800 | very hard | $3-10 |
| sedation dentist near me | 118,800 | easy | $3-10 |
| affordable dentist near me | 79,200 | hard | <$0.5 |
| medicaid dentist near me | 79,200 | hard | <$0.5 |
| best pediatric dentist near me | 64,800 | hard | <$0.5 |
| dental implants dentist near me | 64,800 | hard | $10+ |
| dentist near me that accept medicaid | 64,800 | very hard | <$0.5 |
| local dentist near me | 64,800 | very hard | $3-10 |
| 24 hour dentist near me | 52,800 | hard | <$0.5 |
| 24 hour emergency dentist near me | 52,800 | medium | <$0.5 |
| adult dentist near me | 52,800 | very hard | $3-10 |
| cheapest dentist near me | 52,800 | hard | $3-10 |
| dentist near me accepting new patients | 52,800 | hard | <$0.5 |
| dentist near me open now | 52,800 | hard | <$0.5 |
| free dentist near me | 52,800 | hard | $3-10 |
| good dentist near me | 52,800 | hard | $3-10 |
| inexpensive dentist near me | 52,800 | very hard | $3-10 |
| best cosmetic dentist near me | 43,200 | hard | $3-10 |
| black dentist near me | 43,200 | medium | $3-10 |
| children's dentist near me | 43,200 | hard | <$0.5 |
| dentist near me near me | 43,200 | hard | $3-10 |
| dentist near me that accepts medicaid | 43,200 | very hard | <$0.5 |
| emergency pediatric dentist near me | 43,200 | easy | <$0.5 |
| medical dentist near me | 43,200 | hard | $3-10 |
| top rated dentist near me | 43,200 | hard | <$0.5 |
| urgent care for dentist near me | 43,200 | medium | $3-10 |
| biological dentist near me | 34,800 | hard | <$0.5 |
| cigna dentist near me | 34,800 | very hard | <$0.5 |
| delta dental dentist near me | 34,800 | hard | $3-10 |
| kid dentist near me | 34,800 | hard | $3-10 |
| pediatric dentist near me that accepts medicaid | 34,800 | hard | $3-10 |
| reasonable dentist near me | 34,800 | hard | $3-10 |
| walk-in emergency dentist near me | 34,800 | medium | <$0.5 |
| aetna dentist near me | 28,800 | very hard | <$0.5 |