Google Ads for Landscapers
Plant the Seeds of Growth
With Strategic Google Ads
I'm Joey Randazzo, the owner. Our agency is built a little different.
- We use the same exact strategies for our business as our clients’
- We encourage you to fire us if you don’t see results
- Our team is 90% women, 40% military spouses
- We operate as an extension of your team
How to work with our Landscaping PPC services
- Submit the form
- Get a customized proposal & growth plan
- Partner without signing a long-term contract
- See lower costs per conversion & higher revenue
We don’t just run ads. We generate qualified landscaping leads from residential and commercial property owners ready to book.
You didn’t start a landscaping business to spend your days responding to DIY bargain hunters, driving across town for estimates outside of your service area, or paying for clicks from someone just looking for free design ideas. Your focus is on profitable installs, recurring maintenance accounts, and high-quality outdoor transformations.
We design Google Ads campaigns for landscapers, highlighting your exact services, ideal neighborhoods, and the type of jobs you actually want more of. The result is inbound calls and form submissions from property owners who are actively looking to hire, not just browsing for inspiration.
From landscape design and hardscape builds to irrigation systems, lawn care programs, outdoor lighting, and full backyard renovations, we structure campaigns to mirror real search behavior, block irrelevant traffic, and consistently send qualified opportunities your way.
High-Impact Growth for Businesses Like Yours
Step 1: Clarify Your Services, Service Area, and Ideal Job Types
Before we launch your campaign, we narrow the focus.
Which landscaping services do you want or need more of?
- Landscape design and installation
- Hardscaping and patios
- Irrigation systems
- Lawn maintenance programs
- Outdoor lighting
- Full backyard renovations
How far do you realistically want to travel?
- 5–10 miles
- 15–20 miles
- Specific neighborhoods
- Select zip codes only
Which projects drive the best margins for your company?
- One-day installs
- Large design-build transformations
- Ongoing maintenance contracts
- Commercial or HOA properties
The tighter we define this, the stronger your results.
We do more than just set a generic radius and hope for the best. We structure campaigns around the areas you actually service, the neighborhoods you want to be known in, and the types of landscaping projects that make your business the most money.
Step 2: Build a High-Intent Landscape Keyword Strategy
We focus on search terms used by homeowners and property managers who are ready to hire a landscaper, not spend the weekend watching video tutorials. For example:
- “Landscaper near me”
- “Landscape company in [city]”
- “Pataio installation contractor”
- “Backyard renovation company”
- “Irrigation system installation [city]”
- “Lawn maintenance service near me”
Every campaign is strategically organized by:
- Specific service
- Target neighborhood or city
- Urgency or level of buying intent
At the same time, we build comprehensive negative keyword lists to filter out traffic that will never turn into revenue, including:
- DIY searches like “how to build a patio” or “easy sprinkler installation”
- Inspiration-only searches
- Competitor business names
- Areas outside your service radius
This is how we avoid the common problem of wasting your budget. Too many landscaping accounts burn through 30% or more of their ad spend on irrelevant clicks before we step in and optimize everything.
Step 3: Send Clicks to Pages That Turn Into Calls
Getting the click is only the first step, though.
Once a property owner lands on your page, it needs to:
- Instantly confirm they’ve found the right landscaping company
- Clearly show you serve their neighborhood
- Build trust within seconds
- Make it easy to call or request an estimate
We connect each ad to a page that:
- Matches the exact service they searched for
- Highlights local projects and credibility
- Features clear click-to-call buttons
- Is streamlined for mobile users
- Encourages quick contact instead of long, complicated forms
Landscapers grow when consultations get booked and site visits get scheduled.
We build your campaigns and landing experience around making that happen consistently.
Step 4: Optimize for Revenue, Not Vanity Metrics
Clicks are great, but not the ultimate goal.
Neither are impressions. Or total lead volume.
What matters is booked landscaping work.
We optimize campaigns around:
- Tracked phone calls and estimate requests
- Form inquiries from your ideal service areas
- Cost per booked consultation
- Which services turn into profitable projects
We are constantly refining performance by:
- Getting rid of keywords that bring in DIY or low-budget shoppers
- Scaling the services that produce high-margin installs or long-term contracts
- Adjusting ad messaging based on real search data
- Tightening geographic targeting to focus on the neighborhoods you want
When executed correctly, Google Ads become a dependable growth engine. Instead of hoping the phone rings, you have a predictable system in which every ~$100 spent yields an actual project opportunity.
Transparent, flat-rate pricing at $600/mo.
- All implementation included: copywriting, landing page development, meetings, data analytics, and more
- No ‘percentage of ad spend’ model like other agencies who are only incentivized to have you spend more
- No long-term contracts - if you don’t see results after 3 months, we recommend you fire us
Imagine your landscaping company shows up when people search like this:
When a homeowner searches “landscaping portland”
When a property manager Googles “HOA landscaping portland”
Or when someone types “landscaper for irrigation installation near me
And instead of price shoppers, weekend DIYers, or inquiries from neighborhoods you don’t serve, you start getting calls like:
- A homeowner ready to move forward on a patio or full backyard upgrade this month
- A family investing in a complete landscape redesign to transform their outdoor space
- A property manager needing ongoing maintenance or irrigation repairs across multiple properties
- A consistent flow of well-qualified inquiries that feel pre-screened before they ever reach you
Ready to launch a high-performing PPC campaign for your landscaping business?
What’s included in our Google Ads services for landscaping companies
strategy
- Service-focused keyword planning for landscape design, hardscaping, irrigation, lawn care, outdoor lighting, and full backyard renovations
- Competitor research to uncover wasted spend in your market and identify gaps you can own
- Messaging crafted specifically for homeowners, property managers, and commercial clients
- Campaign segmentation by service type, buying intent, and precise service areas
execution
- Ads written to attract property owners ready to hire a professional landscaper, not DIY researchers
- Campaigns separated by individual services and tightly controlled geographic targeting
- Landing pages built to generate estimate requests and phone calls, not just traffic
- Smart ad rotation that emphasizes experience, local credibility, project portfolio, and responsiveness
analytics
- Call and form tracking directly connected to your Google Ads campaigns
- Attribution across mobile calls, desktop inquiries, and web submissions
- Custom reporting dashboards showing leads by service, neighborhood, and campaign
- Cost-per-qualified-lead reporting focused on real opportunities, not vanity metrics
communication
- Clear visibility into which landscaping jobs originated from Google Ads
- Monthly reporting that highlights when services are driving revenue
- Quick adjustments when you add new services, expand coverage, or shift priorities
- Ongoing strategy calls as your landscaping company grows and evolves
How long does it take for Google Ads to work for landscapers?
Month 1
Building, Launching, & Data Set-Up
- Configuring the back-end of the campaign
- Connecting data analytics
- Building landing pages
- Launching the campaign!
Month 2-3
Optimizing & Testing, Nearing Profitability
- A/B testing different landing pages
- Split-testing ad copy
- Modifying imagery assets for CTR
Month 4 onwards
Scaling & Refining, Big-Time ROI
- Massive ROI takes effect
- Scaling budget to meet demand
- We’re forced to get you results or you’ll fire us
Google Ads Keywords for Landscapers
Keywords that include “landscaper near me”
| Keyword Phrase | Yearly Searches | Ranking Difficulty | Google Ads Cost |
| landscaper near me | 145,200 | hard | $3-10 |
| best landscaper near me | 3,840 | hard | $3-10 |
| commercial landscaper near me | 1,680 | hard | $3-10 |
| professional landscaper near me | 1,680 | hard | $3-10 |
| cheap landscaper near me | 840 | hard | $3-10 |
| local landscaper near me | 840 | hard | $10+ |
| find a landscaper near me | 600 | hard | $3-10 |
| garden landscaper near me | 600 | hard | $3-10 |
| gardener landscaper near me | 480 | hard | $3-10 |
| licensed landscaper near me | 480 | hard | $3-10 |
| arborist landscaper near me | 240 | easy | <$0.5 |
| black landscaper near me | 240 | easy | <$0.5 |
| gardener and landscaper near me | 240 | easy | <$0.5 |
| highly rated landscaper near me | 240 | easy | <$0.5 |
| hire a landscaper near me | 240 | easy | <$0.5 |
| hire landscaper near me | 240 | easy | <$0.5 |
| how to find a landscaper near me | 240 | easy | <$0.5 |
| i need a landscaper near me | 240 | easy | <$0.5 |
| landscape landscaper near me | 240 | easy | <$0.5 |
| landscaper near me reviews | 240 | easy | <$0.5 |
| looking for a landscaper near me | 240 | easy | <$0.5 |
| looking for landscaper near me | 240 | easy | <$0.5 |
| need a landscaper near me | 240 | easy | <$0.5 |
| poison ivy landscaper near me | 240 | easy | <$0.5 |
| affordable landscaper near me | 120 | easy | $3-10 |
| best app to hire landscaper near me | 120 | easy | <$0.5 |
| best landscaper near me for landscaping | 120 | easy | <$0.5 |
| builder landscaper near me | 120 | easy | <$0.5 |
| durham landscaper near me | 120 | easy | <$0.5 |
| find landscaper near me | 120 | easy | N/A |
| front yard landscaper near me | 120 | easy | <$0.5 |
| handyman landscaper near me | 120 | easy | $3-10 |
| hardscape landscaper near me | 120 | easy | <$0.5 |
| highest rated landscaper near me | 120 | easy | <$0.5 |
| how to find a reliable landscaper near me | 120 | easy | <$0.5 |
| residential landscaper near me | 120 | easy | $3-10 |
| retaining wall landscaper near me | 120 | easy | $3-10 |
| speak with a professional landscaper near me | 120 | easy | <$0.5 |
| structural landscaper near me | 120 | easy | <$0.5 |