Google Ads For Lawyers
Better Leads, Bigger Cases:
Google Ads That Bring You
Clients Worth Taking On
Google Ads for Law Firms: A Real Case Study
Before:
- Solely relying on word of mouth to get leads
- The website operated more as a digital business card
- Unsure how digital marketing was performing
After:
- Highly targeted campaign targeting niche audience
- Cost per qualified lead = less than $200
- Closed 3 new “perfect” clients in the first 60 days
“There definitely appears to be an increase in calls. Let’s increase the budget!”
– Natalie McDougal
I'm Joey Randazzo, the owner. Our agency is built a little different.
- We use the same exact strategies for our business as our clients’
- We encourage you to fire us if you don’t see results
- Our team is 90% women, 40% military spouses
- We operate as an extension of your team
How to work with our lawyer PPC services
- Submit the form
- Get a customized proposal & growth plan
- Partner without signing a long-term contract
- See lower costs per conversion & higher revenue
We don’t just run ads. We generate real case inquiries from people ready to hire a lawyer.
Most Google Ads agencies focus on quantity. We focus on quality.
As a law firm, regardless if you specialize in divorce, DUIs, personal injury, criminal defense, estate planning, or family law, you don’t want endless unqualified phone calls. You want specific case types from people who are ready to talk, have clear needs, and understand the value of hiring a professio
Step 1: Define Success
- What types of cases do you want more of? Car accidents? High-net-worth divorces? Felony charges?
- How many consultations per month would feel like a win?
- What does a qualified lead sound like—and what red flags do you want to avoid (e.g., no insurance, no budget, or unrealistic expectations)?
Step 2: Understand Your Audience’s Intent
- Research which keywords indicate legal urgency (e.g., “criminal defense lawyer near me,” “car accident attorney no win no fee”)
- Segment by practice area, geography, and urgency level
- Analyze competitors' ads and landing pages to identify weaknesses we can beat
Step 3: Build a Strategy That Filters for Serious Inquiries
- Set up and manage Google Local Services Ads (LSAs) so your firm appears with the “Google Screened” badge and 5-star reviews
- Craft precise Google Search Ads for each practice area, speaking directly to high-intent users
- Build or refine landing pages that pre-qualify leads with clear case type forms, call tracking, and compelling calls to action
Step 4: Track, Test, Tweak, Scale
- Track not just how many leads come in—but how many of them convert to actual cases
- Listen to intake calls and analyze form submissions to understand case value and urgency
- Adjust keyword targeting, ad copy, landing pages, and LSAs based on performance data
Exponential Results For Businesses Like Yours
Transparent, flat-rate pricing at $600/mo.
- All implementation included: copywriting, landing page development, meetings, data analytics, and more
- No ‘percentage of ad spend’ model like other agencies who are only incentivized to have you spend more
- No long-term contracts - if you don’t see results after 3 months, we recommend you fire us
Imagine if your law firm showed up at the top of Google when someone searched:
When a homeowner searched “DUI attorney”
When a commercial builder Googled “Divorce lawyer for high-net-worth [your city]”
Or when someone typed “Child custody lawyer for emergency hearing”
And instead of time-wasters, you received:
- A voicemail from someone saying, “I was rear-ended and need a lawyer ASAP. Can you help?”
- A form submission that reads: “Need legal help with custody before next week’s hearing. Other parent is refusing visitation.”
- A call from someone who found you on LSAs and already submitted their info to Google before the call
Ready to turn on a high-perfoming PPC campaign for your Lawyers?
What’s included in our Google Ads services for lawyers?
strategy
- Precision keyword mapping for your exact legal specialty (personal injury, family law, business litigation, etc.)
- Competitor gap analysis and positioning strategy
- Geo-targeting by city, neighborhood, or zip code for hyper-local relevance
- Offer testing strategy—free consults vs. paid reviews vs. downloadable legal guides
execution
- Write conversion-focused ad copy based on practice area, urgency, and trust
- Build pages with credibility signals (bar memberships, results, testimonials)
- Integrate call scheduling or intake forms designed to prequalify leads
- Launch search and LSA (Google Screened) campaigns with structured A/B testing
analytics
- Connect lead tracking to intake forms, call tracking, and proposal requests
- Segment performance by practice area and region
- Sync with Clio, Lawmatics, or your CRM of choice
- Ensure HIPAA or privacy compliance where needed
communication
- Custom reports focused on qualified lead volume, not just traffic
- Strategy reports twice monthly with insights, trends, and recommendations
- On-demand Zoom support to walk through anything
- No fluff, no confusing dashboards—just results you understand
How long does it take for Lawyers Google Ads to work?
Month 1
Building, Launching, & Data Set-Up
- Configuring the back-end of the campaign
- Connecting data analytics
- Building landing pages
- Launching the campaign!
Month 2-3
Optimizing & Testing, Nearing Profitability
- A/B testing different landing pages
- Split-testing ad copy
- Modifying imagery assets for CTR
Month 4 onwards
Scaling & Refining, Big-Time ROI
- Massive ROI takes effect
- Scaling budget to meet demand
- We’re forced to get you results or you’ll fire us
Google Ads keywords for Lawyers contractors
These keywords may not be perfectly relevant for your epoxy flooring business. However, the goal of this section is for you to understand how people are searching in general.
From there, you can apply this keyword research to your own campaign.
Keywords that include “Injury”
| Keyword Phrase | Yearly Searches | Ranking Difficulty | Google Ads Cost |
| personal injury law firms near me | 145,200 | hard | $10+ |
| personal injury law firm | 118,800 | very hard | $10+ |
| personal injury law firm nyc | 52,800 | very hard | $10+ |
| houston personal injury law firm | 34,800 | very hard | $10+ |
| injury law firms | 34,800 | very hard | $10+ |
| mike morse injury law firm | 34,800 | very hard | $10+ |
| personal injury law firm near me | 34,800 | medium | $10+ |
| personal injury law firm san diego | 34,800 | hard | $10+ |
| car injury law firms | 28,800 | hard | $10+ |
| personal injury law firm atlanta | 28,800 | very hard | $10+ |
| personal injury law firms in nyc | 28,800 | very hard | $10+ |
| atlanta personal injury law firm | 22,800 | very hard | $10+ |
| injury law firm | 19,200 | very hard | $10+ |
| injury law firms los angeles | 19,200 | very hard | $10+ |
| personal injury law firm san antonio | 19,200 | very hard | $10+ |
| personal injury law firms | 19,200 | very hard | $10+ |
| personal injury law firms tampa | 19,200 | hard | $10+ |
| car accident injury law firm | 15,600 | very hard | $10+ |
| personal injury law firm houston | 15,600 | very hard | $10+ |
| the sam bernstein law firm birth injury lawyer in southfield | 15,600 | medium | <$0.5 |
| work injury law firm | 15,600 | hard | $10+ |
| baltimore personal injury law firms | 12,000 | hard | $10+ |
| injury law firm atlanta | 12,000 | very hard | $10+ |
| injury law firms in atlanta | 12,000 | very hard | $10+ |
| pedestrian injury law firm | 12,000 | medium | $10+ |
| personal injury law firm austin tx | 12,000 | very hard | $10+ |
| santa ana injury law firm | 12,000 | hard | $10+ |
| truck injury law firm near me | 12,000 | hard | $10+ |
| best injury law firm | 10,560 | very hard | $10+ |
| injury law firm charleston sc | 10,560 | hard | $10+ |
| injury law firm in houston | 10,560 | very hard | $10+ |
| injury law firm seattle | 10,560 | very hard | $10+ |
| joye law firm injury lawyers | 10,560 | medium | <$0.5 |
| personal injury law firm in new york city | 10,560 | very hard | $10+ |
| personal injury law firms in california | 10,560 | very hard | $10+ |
| slip and fall injury law firm | 10,560 | medium | $10+ |
| car accident injury law firms | 8,640 | hard | $10+ |
| indianapolis personal injury law firm | 8,640 | hard | $10+ |
| law firms injury | 8,640 | very hard | $10+ |
| personal injury law firm california | 8,640 | very hard | $10+ |
| personal injury law firms in atlanta | 8,640 | very hard | $10+ |
| personal injury law firms phoenix | 8,640 | very hard | $10+ |
| philadelphia personal injury law firms | 8,640 | very hard | $10+ |
| queens injury law firm | 8,640 | hard | $10+ |
| richard harris personal injury law firm | 8,640 | hard | $10+ |
| accident injury law firm | 7,080 | very hard | $10+ |
| atlanta personal injury law firms | 7,080 | very hard | $10+ |
| beaumont personal injury law firm | 7,080 | hard | $10+ |
| injury law firm manhattan | 7,080 | very hard | $10+ |
| injury law firm nyc | 7,080 | very hard | $10+ |
| law firm personal injury | 7,080 | very hard | $10+ |
| local personal injury law firm | 7,080 | hard | $10+ |
| maritime injury law firm | 7,080 | hard | $10+ |
| oil rig injury law firm | 7,080 | medium | $10+ |
| personal injury law firm arizona | 7,080 | very hard | $10+ |
| personal injury law firm buffalo ny | 7,080 | hard | $10+ |
| personal injury law firm jacksonville | 7,080 | hard | $10+ |
| personal injury law firm pearland | 7,080 | medium | $10+ |
| personal injury law firm seattle wa | 7,080 | hard | $10+ |
| personal injury law firm west palm | 7,080 | hard | $10+ |
| truck accident injury law firm virginia | 7,080 | medium | $10+ |
| work injuries law firm in philadelphia | 7,080 | hard | <$0.5 |
| boston personal injury law firm | 5,760 | very hard | $10+ |
| connecticut personal injury law firms | 5,760 | hard | <$0.5 |
| injury law firm boston | 5,760 | very hard | $10+ |
| injury law firm chicago | 5,760 | very hard | $10+ |
| injury law firm dallas | 5,760 | very hard | $10+ |
| injury law firm las vegas nv | 5,760 | very hard | $10+ |
| injury law firm pittsburgh | 5,760 | hard | $10+ |
| injury law firms in philadelphia | 5,760 | very hard | $10+ |
| law firm personal injury near me | 5,760 | hard | $10+ |
| midland injury law firm | 5,760 | hard | $10+ |
| motorcycle injury law firm | 5,760 | hard | $10+ |
| personal injury law firm florida | 5,760 | very hard | $10+ |
| personal injury law firm indianapolis | 5,760 | hard | $10+ |
| personal injury law firm reno | 5,760 | hard | $10+ |
| personal injury law firm richmond | 5,760 | hard | $10+ |
| personal injury law firm sarasota | 5,760 | hard | $10+ |
| personal injury law firms in dallas | 5,760 | very hard | $10+ |
| workplace injury law firm | 5,760 | hard | $10+ |
| best personal injury law firms in nj | 4,680 | hard | $10+ |
| birth injury law firm | 4,680 | hard | <$0.5 |
| charlotte personal injury law firms | 4,680 | hard | $10+ |
| injury law firm houston tx | 4,680 | very hard | $10+ |
| injury law firm near me | 4,680 | hard | $10+ |
| injury law firm new york | 4,680 | very hard | $10+ |
| injury law firm reno | 4,680 | hard | $10+ |
| personal injury law firm alabama | 4,680 | very hard | $10+ |
| personal injury law firm austin | 4,680 | very hard | $10+ |
| personal injury law firm boynton beach | 4,680 | hard | $10+ |
| personal injury law firms in sacramento | 4,680 | hard | $10+ |
| ricci law firm injury lawyers | 4,680 | hard | $10+ |
| seattle personal injury law firms | 4,680 | easy | $10+ |
| best personal injury law firm los angeles | 3,840 | very hard | $10+ |
| chicago personal injury law firm | 3,840 | very hard | $10+ |
| construction injury law firm | 3,840 | medium | $10+ |
| houston personal injury law firms | 3,840 | very hard | $10+ |
| injury law firm las vegas | 3,840 | very hard | $10+ |
| injury law firm san diego | 3,840 | very hard | $10+ |
| las vegas injury law firm | 3,840 | very hard | $10+ |
| new york personal injury law firms | 3,840 | very hard | $10+ |
| personal injury law firm charleston sc | 3,840 | hard | $10+ |
| personal injury law firm los angeles | 3,840 | very hard | $10+ |
| the bruning law firm - personal injury lawyers | 3,840 | medium | $3-10 |
| albuquerque personal injury law firms | 3,120 | hard | $10+ |
| amaro law firm injury & accident lawyers | 3,120 | hard | <$0.5 |
| best injury law firm near me | 3,120 | medium | $10+ |
| biggest personal injury law firms in california | 3,120 | very hard | $10+ |
| ceo lawyer personal injury law firm | 3,120 | hard | <$0.5 |
| charleston personal injury law firms | 3,120 | hard | $10+ |
| dallas personal injury law firms | 3,120 | very hard | $10+ |
| fort myers personal injury law firm | 3,120 | hard | $10+ |
| green injury law firm | 3,120 | medium | $3-10 |
| largest personal injury law firms in us | 3,120 | medium | $10+ |
| los angeles personal injury law firms | 3,120 | hard | $10+ |
| ohio personal injury law firm | 3,120 | very hard | $10+ |
| oklahoma city personal injury law firm | 3,120 | hard | $10+ |
| personal injury law firm brooklyn | 3,120 | hard | $10+ |
| personal injury law firm clearwater | 3,120 | hard | $10+ |
| personal injury law firm in california | 3,120 | very hard | $10+ |
| personal injury law firm minnesota | 3,120 | hard | $10+ |
| personal injury law firm new haven | 3,120 | hard | $10+ |
| personal injury law firm texas | 3,120 | very hard | $10+ |
| personal injury law firms in chicago | 3,120 | very hard | $10+ |
| personal injury law firms in georgia | 3,120 | very hard | $10+ |
| personal injury law firms in memphis | 3,120 | hard | $10+ |
| personal injury law firms in miami fl | 3,120 | hard | $10+ |