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Google Ads for Metal Fabrication Shops

No More Scraps—Get Solid Leads
That Actually Warrant a Weld

become a client
free PPC growth plan

Table of Contents

our process
imagine if...
what’s included
results timeline
kw research
faqs

I'm Joey Randazzo, the owner. Our agency is built a little different.

  • We use the same exact strategies for our business as our clients’
  • We encourage you to fire us if you don’t see results
  • Our team is 90% women, 40% military spouses
  • We operate as an extension of your team

How to work with our metal fabrication PPC services

  • Submit the form
  • Get a customized proposal & growth plan
  • Partner without signing a long-term contract
  • See lower costs per conversion & higher revenue

We don’t just run ads. We forge campaigns that attract real steel-worthy work.

If you’re tired of fielding calls about broken BBQ grills and aluminum can sculptures, you’re in the right place. Our Google Ads campaigns are designed to cut through the noise and bring in real fabrication requests—from structural steel beams to custom winery gates. Whether you specialize in architectural metalwork, signage, or exotic alloys, we’ll help you weld together a pipeline of high-quality, high-dollar leads.

Step 1: Define Your Sweet Spot

  • Do you want more winery gate projects? Signage for institutions? Structural components?

  • What materials do you specialize in—carbon steel, stainless, aluminum, nickel alloys?

  • Do you offer CAD design, installation, or just fabrication?

Let’s bolt down your niche so we don’t waste time on “do you fix my trailer hitch?” inquiries.

Step 2: Mine the Right Keywords

  • Research highly specific keywords like “custom metal driveway gate Portland” or “steel signage fabrication for schools”

  • Filter out low-value search terms—no mower decks, patio chairs, or “cheap welders near me”

  • Analyze your competitors’ ads to spot gaps we can exploit

This isn’t about casting a wide net. It’s about laser-cutting a path to your dream projects.

Step 3: Design Landing Pages That Spark Confidence

  • Showcase real project photos with materials used and client types (architects, builders, universities)

  • Include lead forms that ask the right questions—project type, size, timeline, materials

  • Speak to commercial and high-end residential clients with intent, not hobbyists

We make sure the people who click are the people who actually pay.

Step 4: Optimize Based on Leads You’d Actually Quote

  • Track form submissions and phone calls to assess tone, detail, and potential ticket size

  • Adjust keyword strategy to match your ideal client profile

  • Eliminate poor-performing search terms faster than a plasma cutter on sheet metal

You’ll know which leads are structurally sound—and which ones don’t meet code.

Exponential Results For Businesses Like Yours

Transparent, flat-rate pricing at $600/mo.

  • All implementation included: copywriting, landing page development, meetings, data analytics, and more
  • No ‘percentage of ad spend’ model like other agencies who are only incentivized to have you spend more
  • No long-term contracts - if you don’t see results after 3 months, we recommend you fire us

Imagine your metal fab shop showed up when someone searched:

When a homeowner searched “Metal fab shop [your city]”

ppc for metal fab shops

When a commercial builder Googled “Nickel alloy fabrication companies”

Or when someone typed “Steel beam fabrication [your city]”

metal fabrication ppc agency

And instead of a flood of time-wasting calls, you received:

  • A detailed request for a set of 9-ft custom driveway gates
  • A university procurement officer asking for signage mockups
  • A contractor needing steel for a 15-ft load-bearing beam
  • A form submission asking about bulk TIG welding on titanium

We don’t just bring you leads. We bring you blueprints.

Ready to turn on a high-perfoming PPC campaign for your Metal Fabrication?

Schedule a call

What’s included in our Google Ads services for metal fab shops?

strategy

  • Deep-dive keyword strategy to target commercial, structural, and custom fabrication leads
  • Competitor gap analysis—see where others miss and we hit
  • Messaging framework tailored to industrial buyers (not DIYers)
  • Service segmentation by specialty—gates, railings, structural steel, etc.

execution

  • Write ad copy that speaks directly to engineers, GCs, and purchasing managers
  • Build landing pages for each fabrication service with portfolio visuals
  • Negative keyword filtering to eliminate small residential jobs
  • Ongoing A/B testing of ad headlines and call-to-actions

analytics

  • Set up call tracking, quote form attribution, and email lead paths
  • Track lead source by fabrication type and buyer type
  • Dashboard reporting with cost per qualified quote request
  • Lead scoring integration for commercial vs residential requests

communication

  • Weekly written recaps during launch and ramp-up phase
  • Twice-monthly reports showing quote quality and job sizes
  • No fluff—just results, wins, and what we’re testing next
  • Easy scheduling for syncs when new services or markets emerge

How long does it take for Metal Fabrication Google Ads to work?

Month 1

Building, Launching, & Data Set-Up

  • Configuring the back-end of the campaign
  • Connecting data analytics
  • Building landing pages
  • Launching the campaign!

Month 2-3

Optimizing & Testing, Nearing Profitability

  • A/B testing different landing pages
  • Split-testing ad copy
  • Modifying imagery assets for CTR

Month 4 onwards

Scaling & Refining, Big-Time ROI

  • Massive ROI takes effect
  • Scaling budget to meet demand
  • We’re forced to get you results or you’ll fire us

Month 1

Building, Launching, & Data Set-Up

  • Configuring the back-end of the campaign
  • Connecting data analytics
  • Building landing pages
  • Launching the campaign!

Month 2-3

Optimizing & Testing, Nearing Profitability

  • A/B testing different landing pages
  • Split-testing ad copy
  • Modifying imagery assets for CTR

Month 4 onwards

Scaling & Refining, Big-Time ROI

  • Massive ROI takes effect
  • Scaling budget to meet demand
  • We’re forced to get you results or you’ll fire us

Google Ads keywords for Metal Fabrication Shops

Keywords that include “near”

Keyword Phrase Yearly Searches Ranking Difficulty Google Ads Cost
metal fabrication near me 145,200 medium $1-3
metal fabricators near me 97,200 medium $1-3
metal fabricator near me 34,800 medium $1-3
metal fabrication shops near me 22,800 medium $3-10
metal fabrication shop near me 12,000 easy $3-10
metal fabrication jobs near me 8,640 medium <$0.5
metal fabrication companies near me 7,080 medium $3-10
metal fabricating near me 5,760 medium $1-3
small job welding and metal fabrication shops near me 4,680 medium <$0.5
metal fabrication classes near me 3,840 medium $3-10
metal fabrication schools near me 3,840 medium $3-10
small metal fabricators near me 2,040 easy $1-3
metal fabrications near me 1,680 medium $1-3
metal roof fabricators near me 1,680 medium $3-10
small metal fabrication near me 1,680 medium $1-3
small metal fabrication shops near me 1,680 medium $1-3
metal railing fabricators near me 1,320 easy $3-10
decorative metal fabrication near me 1,080 easy $1-3
metal fabrication services near me 1,080 hard $3-10
automotive metal fabrication near me 840 easy $1-3
metal building fabricators near me 840 very hard $3-10
metal fabrication company near me 840 hard $3-10
metal fabrication near me now 840 medium $1-3
metal fabrication near my location 840 medium $3-10
metal gate fabrication near me 840 easy $3-10
welding and metal fabrication shops near me 840 medium <$0.5
metal fabricator jobs near me 600 medium <$0.5
metal fabricators near my location 600 medium $3-10
metal roofing fabrication near me 600 hard $3-10
metal stair fabricators near me 600 easy $1-3
metal fabrication school near me 480 medium <$0.5
metal roofing fabricators near me 480 medium $3-10
precision metal fabrication near me 480 hard $1-3
welding and metal fabrication near me 480 medium $1-3
welding metal fabrication near me 480 easy $1-3
aluminum metal fabrication near me 360 medium $1-3
architectural metal fabrication near me 360 medium $1-3
architectural metal fabricators near me 360 hard $1-3
auto metal fabrication near me 360 easy $1-3
car metal fabrication near me 360 easy $3-10
cnc metal fabrication near me 360 medium $1-3
metal box fabrication near me 360 easy $3-10
metal duct fabrication near me 360 easy $3-10
metal fabrication apprenticeship near me 360 easy $0.5-1
metal fabrication business for sale near me 360 easy <$0.5
metal fabrication courses near me 360 medium $1-3
metal fabrication tools near me 360 medium $0.5-1
metal fabrication training near me 360 medium $1-3
metal handrail fabricators near me 360 easy $3-10
metal railing fabrication near me 360 easy $3-10
metal sign fabrication near me 360 easy $3-10
metal tube fabrication near me 360 medium $3-10
miscellaneous metal fabricators near me 360 easy $1-3
mobile metal fabrication near me 360 medium $1-3
artistic metal fabrication near me 240 easy <$0.5
auto metal fabrication shop near me 240 easy <$0.5
best metal fabrication near me 240 easy $3-10
classic car metal fabrication near me 240 easy <$0.5
fabricated metal products near me 240 easy <$0.5
fabrication metal near me 240 easy $3-10
fabrication metal shops near me 240 easy $3-10
industrial metal fabrication near me 240 easy <$0.5
laser metal fabrication near me 240 easy $3-10
light metal fabrication near me 240 easy $1-3
local metal fabricators near me 240 easy $3-10
Expand To See More

Keywords that include “custom”

Keyword Phrase Yearly Searches Ranking Difficulty Google Ads Cost
custom metal fabrication 22,800 hard $3-10
american custom metal fabricating 2,520 medium $3-10
custom metal fabricators 2,520 hard $3-10
custom metal fabricators inc 2,040 medium $1-3
stainless steel custom metal fabrication 2,040 hard $3-10
custom fabrication metal 1,080 hard $3-10
custom metal fabrication online 1,080 hard $3-10
custom metal fabrication services 1,080 hard $3-10
custom metal fabrication toronto 1,080 medium <$0.5
gieske custom metal fabricators 1,080 medium <$0.5
c mayo inc custom metal fabrication 840 medium <$0.5
chingon custom metal fabrication 840 easy <$0.5
custom metal fabricator 840 hard $3-10
metal works custom fabrication llc 840 medium <$0.5
sinc metal welding and custom metal fabrication centennial 840 easy $1-3
custom architectural metal fabrication 600 medium $1-3
custom fabricated metals 600 easy $1-3
custom metal art fabrication 600 medium $1-3
custom metal fabricating 600 hard $3-10
custom metal fabrication jobs 600 medium <$0.5
custom metal fabrication newcastle 600 easy <$0.5
custom metal fabrication niagara falls 600 easy $3-10
custom metal fabrication perth 600 medium <$0.5
custom metal fabrication prototype 600 easy <$0.5
custom metal parts fabrication 600 hard $3-10
landmark custom metal fabrication 600 medium <$0.5
mocorp custom metal fabrication 600 medium <$0.5
american custom metal fabricating inc 480 medium $3-10
bellama custom metal fabricators 480 medium <$0.5
custom metal fabrication chicago 480 hard $3-10
custom metal fabrication denver 480 easy $3-10
custom metal fabrication melbourne 480 medium <$0.5
custom metal fabrication nyc 480 medium $1-3
custom metal fabrication parts 480 hard $3-10
custom metal fabrications 480 hard $3-10
custom trailers metal fabrication 480 easy <$0.5
metal fabrication custom welded fire pits 480 easy <$0.5
adm custom metal fabrication 360 medium <$0.5
american custom metal fabrication 360 medium $3-10
custom metal & fabrication 360 medium <$0.5
custom metal box fabrication 360 easy $1-3
custom metal fabrication jacksonville 360 easy $1-3
custom metal fabrication los angeles 360 medium $1-3
custom metal tube fabrication 360 medium $1-3
quality custom metal fabrication 360 easy $3-10
quality custom metal fabrication inc 360 easy $3-10
american custom metal fabricating inc south broadway green bay wi 240 easy <$0.5
american custom metal fabrication green bay 240 easy $3-10
american custom metal fabrication green bay wi 240 easy <$0.5
ath custom metal fabrication 240 easy <$0.5
bills custom metal fabrication 240 easy <$0.5
brass custom metal fabrication 240 easy $3-10
brooklyn custom metal fabrication inc 240 easy <$0.5
brooklyn custom metal fabrication inc new york 240 easy <$0.5
cambridge custom metal fabricating 240 easy <$0.5
cost of custom metal fabrication 240 easy <$0.5
croz custom metal fabrication 240 easy <$0.5
custom art metal fabrication 240 easy <$0.5
custom auto metal fabrication 240 easy <$0.5
custom automotive metal fabrication 240 easy <$0.5
custom car metal fabrication 240 easy <$0.5
custom chimney caps metal fabrication 240 easy $1-3
custom fabricated expanded metal 240 easy <$0.5
custom fabricated metals fontana 240 easy <$0.5
custom fabricated metals fontana ca 240 easy <$0.5
custom fabrication metal parts for power generation 240 easy <$0.5
custom made metal fabrication sidney oh 240 easy <$0.5
custom metal awning fabrication 240 easy <$0.5
custom metal bracket fabrication 240 easy $1-3
custom metal door fabrication 240 easy $3-10
custom metal elevator fabrication 240 easy <$0.5
custom metal elevator fabricator 240 easy <$0.5
custom metal enclosure fabrication 240 easy <$0.5
custom metal fabricated parts 240 easy <$0.5
custom metal fabrication atlanta 240 easy <$0.5
custom metal fabrication austin tx 240 easy <$0.5
custom metal fabrication bellingham 240 easy <$0.5
custom metal fabrication brisbane 240 easy <$0.5
custom metal fabrication brooklyn 240 easy <$0.5
custom metal fabrication buffalo ny 240 easy <$0.5
custom metal fabrication charlotte nc 240 easy <$0.5
custom metal fabrication china 240 easy <$0.5
custom metal fabrication cincinnati 240 easy $3-10
custom metal fabrication columbus ohio 240 easy <$0.5
custom metal fabrication companies 240 easy $3-10
custom metal fabrication company 240 easy $3-10
custom metal fabrication cost 240 easy <$0.5
custom metal fabrication ct 240 easy <$0.5
custom metal fabrication dallas 240 easy $1-3
custom metal fabrication dallas tx 240 easy $1-3
custom metal fabrication daphne al 240 easy <$0.5
custom metal fabrication denver co 240 easy $3-10
custom metal fabrication des moines 240 easy <$0.5
custom metal fabrication florida 240 easy <$0.5
custom metal fabrication gallery 240 easy <$0.5
custom metal fabrication grand rapids mi 240 easy <$0.5
custom metal fabrication houston 240 easy $1-3
custom metal fabrication houston tx llc 240 easy <$0.5
custom metal fabrication inc 240 easy $1-3
custom metal fabrication indianapolis 240 easy <$0.5
custom metal fabrication jacksonville fl 240 easy $1-3
custom metal fabrication kansas city 240 easy $1-3
custom metal fabrication las vegas 240 easy $1-3
custom metal fabrication madison wi 240 easy <$0.5
custom metal fabrication miami 240 easy <$0.5
custom metal fabrication michigan 240 easy $3-10
custom metal fabrication milwaukee 240 easy <$0.5
custom metal fabrication minneapolis 240 easy $1-3
custom metal fabrication mn 240 easy <$0.5
custom metal fabrication mobile al 240 easy <$0.5
custom metal fabrication new york 240 easy $1-3
custom metal fabrication nj 240 easy $3-10
custom metal fabrication ny 240 easy $1-3
custom metal fabrication okc 240 easy <$0.5
custom metal fabrication olathe ks 240 easy <$0.5
custom metal fabrication omaha 240 easy <$0.5
custom metal fabrication orange county 240 easy <$0.5
custom metal fabrication philadelphia 240 easy <$0.5
custom metal fabrication philadelphia pa 240 easy <$0.5
custom metal fabrication phoenix 240 easy $1-3
custom metal fabrication pittsburgh 240 easy <$0.5
custom metal fabrication portland 240 easy $1-3
custom metal fabrication portland oregon 240 easy $1-3
custom metal fabrication raleigh nc 240 easy <$0.5
custom metal fabrication sacramento 240 easy <$0.5
custom metal fabrication san diego 240 easy $1-3
custom metal fabrication san francisco 240 easy $1-3
custom metal fabrication savannah ga 240 easy <$0.5
custom metal fabrication seattle 240 easy $1-3
custom metal fabrication seattle wa 240 easy $1-3
custom metal fabrication services in michigan 240 easy <$0.5
custom metal fabrication services michigan 240 easy <$0.5
custom metal fabrication services perth 240 easy <$0.5
custom metal fabrication shop 240 easy $3-10
custom metal fabrication shops 240 easy $3-10
custom metal fabrication signs 240 easy <$0.5
custom metal fabrication solutions 240 easy <$0.5
custom metal fabrication sydney 240 easy <$0.5
 

Keywords that include “sheet”

Keyword Phrase Yearly Searches Ranking Difficulty Google Ads Cost
sheet metal fabrication 52,800 hard $3-10
sheet metal fabricators 19,200 hard $3-10
sheet metal fabricator 15,600 hard $3-10
sheet metal fabricating 7,080 hard $3-10
precision sheet metal fabrication 5,760 medium $3-10
metal sheet fabrication 3,120 hard $3-10
sheet metal fabrication services 3,120 hard $3-10
sheet metal fabrications 3,120 hard $3-10
sheet metal fabricator opelika al 3,120 easy <$0.5
fabricate sheet metal 2,520 medium $3-10
sheet metal ductwork fabrication 2,520 easy $1-3
sheet metal fabrication companies 2,040 hard $3-10
sheet metal fabrication jobs 2,040 medium $0.5-1
hvac sheet metal fabrication 1,680 easy $3-10
msm sheet metal and steel fabrication inc 1,680 medium <$0.5
precision sheet metal fabricator 1,680 medium $3-10
sheet metal and fabrication 1,680 hard $3-10
sheet metal duct fabrication 1,680 easy $1-3
sheet metal fabrication shop 1,680 hard $3-10
sheet metal fabrication tools 1,680 medium $0.5-1
sheet metal fabrication uk 1,680 hard <$0.5
aerospace sheet metal fabrication 1,320 easy $1-3
emc sheet metal / fabrication shop 1,320 medium <$0.5
medical sheet metal fabrication 1,320 easy <$0.5
sheet metal fabrication birmingham 1,320 easy <$0.5
sheet metal fabrication techniques 1,320 easy <$0.5
what is sheet metal fabrication 1,320 medium <$0.5
mfh sheet metal fabricators 1,080 medium <$0.5
online sheet metal fabrication 1,080 hard $10+
sheet metal fabrication company 1,080 hard $3-10
sheet metal fabrication houston 1,080 medium $3-10
sheet metal fabrication houston tx 1,080 medium $3-10
sheet metal fabrication machines 1,080 medium $3-10
sheet metal fabrication process 1,080 medium $1-3
sheet metal fabrication service 1,080 hard $3-10
sheet metal fabrication software 1,080 medium $3-10
sheet metal fabricators uk 1,080 hard <$0.5
corcoran sheet metal & fabrication 840 medium <$0.5
fabrication sheet metal 840 hard $3-10
fabrication sheet metal machinery 840 medium $3-10
gerard sheet metal fabricators 840 medium <$0.5
marietta sheet metal fabricators inc 840 medium <$0.5
quick turn sheet metal fabrication 840 medium $10+
sheet metal fabrication careers 840 medium <$0.5
sheet metal fabrication denver 840 medium $3-10
sheet metal fabrication equipment 840 medium $1-3
sheet metal prototype fabrication 840 medium $10+
all type sheet metal fabrication 600 medium $3-10
alliance sheet metal & fabrication 600 medium <$0.5
aluminum sheet metal fabrication 600 easy $3-10
cnc sheet metal fabrication capabilities 600 easy <$0.5
sheet metal box fabrication 600 medium $3-10
sheet metal fabrication china 600 medium $10+
sheet metal fabrication denver co 600 medium $3-10
sheet metal fabrication ductwork 600 medium $1-3
sheet metal fabrication machinery 600 medium $3-10
sheet metal fabrication oklahoma city 600 easy $3-10
sheet metal fabrication online 600 hard $10+
stainless steel sheet metal fabrication 600 medium $3-10
steel sheet for metal fabrication companies 600 hard <$0.5
what is a sheet metal fabrication 600 medium <$0.5
a & l sheet metal fabrications 480 medium <$0.5
aluminium sheet metal fabricators 480 medium $3-10
american sheet metal fabricators 480 medium <$0.5
bandsaw & sheet metal fabrication applications 480 easy <$0.5
china sheet metal fabrication 480 medium $10+
cnc sheet metal fabrication 480 medium $3-10
fabricated sheet metal 480 hard $3-10
fabricating sheet metal ductwork 480 medium $1-3
jbh sheet metal fabrications ltd 480 easy <$0.5
precision sheet metal fabrication companies 480 hard <$0.5
sheet metal fabrication colorado springs 480 easy <$0.5
sheet metal fabrication fraser valley 480 easy <$0.5
sheet metal fabrication kansas city 480 medium $3-10
sheet metal fabrication las vegas 480 medium $1-3
sheet metal fabrication leicester 480 medium <$0.5
sheet metal fabrication perth 480 easy <$0.5
sheet metal fabrication processes 480 medium $1-3
sheet metal fabrication san diego 480 easy $3-10
sheet metal fabricator job description 480 medium <$0.5
sheet metal fabricator salary 480 medium <$0.5
sheet metal frame fabrication 480 hard $3-10
sheet metal panel fabrication 480 hard $3-10
sheet metal plenum fabrication 480 medium $1-3
ss sheet metal fabrication 480 easy $3-10
stainless sheet metal fabrication 480 medium $3-10
tools for sheet metal fabrication 480 medium $0.5-1
architectural sheet metal fabrication 360 medium $3-10
 
Expand To See More

Google Ads for Metal Fabrication: FAQs

Absolutely. Our keyword and negative keyword strategy is designed to cut out all the low-value, residential repair traffic.

Yes! From aluminum to Inconel, we work with shops that do architectural work, heavy structural, and even aerospace-grade components.
If you have a website already, we can typically launch within 2–3 weeks. Need help with a landing page? We’ve got you.
Yes. We can create sharp, responsive pages that speak directly to commercial project managers, contractors, and other B2B leads.
Nope. That’s the whole point of our process. We filter out the fluff so you only get quote requests worth responding to.
Sure thing. We’d be happy to connect you with other clients so you can hear how it works from their shop floor.