Google Ads for Roofers
No More Patch Jobs
— Get Roofing Leads
That Deserve a Full Crew
I'm Joey Randazzo, the owner. Our agency is built a little different.
- We use the same exact strategies for our business as our clients’
- We encourage you to fire us if you don’t see results
- Our team is 90% women, 40% military spouses
- We operate as an extension of your team
How to work with our roofing PPC services
- Submit the form
- Get a customized proposal & growth plan
- Partner without signing a long-term contract
- See lower costs per conversion & higher revenue
We don’t just run ads. We build campaigns that attract real roofs—not leaky nonsense.
If you’re tired of answering calls about $200 gutter cleanings or fixing one loose shingle, you’re in the right place. Our Google Ads strategies are engineered to attract real revenue—think full roof replacements, commercial bids, and specialty installs. Whether you do asphalt shingles, standing seam metal, TPO flat roofs, or cedar shake, we’ll craft a campaign that brings in qualified leads, not tire-kickers.
Step 1: Define Your Roofing Niche
Do you want more residential tear-offs? Commercial TPO installs? Specialty metal roofing jobs?
Do you offer emergency storm response, insurance coordination, or solar roof integration?
Do you serve homeowners, property managers, HOAs, or general contractors?
Let’s nail down your ideal project types and audience so we don’t waste money on “just need a quote to sell the house” leads.
Step 2: Target the Right Search Intent
Research high-value keywords like “metal roof installation Portland” or “flat roof replacement for office building”
Eliminate low-value search terms like “cheap roof patch” or “DIY roof repair near me”
Analyze competitor ads to see who’s overbidding—and where you can sneak in
This isn’t about stuffing keywords. It’s about precision—like laying shingles tight and right.
Step 3: Build Landing Pages That Sell the Roof, Not Just the Service
Feature photos of completed jobs categorized by material, slope, and building type
Include lead forms that ask for key details—roof type, age, square footage, urgency
Speak to the right audience—skip the weekend handyman and go after decision-makers
We’ll make sure clicks convert into actual opportunities. No more 2am calls about clogged gutters.
Step 4: Optimize for the Jobs That Keep Your Crews Busy
Track form fills and phone calls to identify projects with real scope and size
Adjust bidding and keyword strategy to favor your sweet-spot jobs
Cut off keywords that don’t lead to jobs you’d quote again
The goal? Keep your crews on roofs you want—not chasing leads that go nowhere.
Exponential Results For Businesses Like Yours
Transparent, flat-rate pricing at $600/mo.
- All implementation included: copywriting, landing page development, meetings, data analytics, and more
- No ‘percentage of ad spend’ model like other agencies who are only incentivized to have you spend more
- No long-term contracts - if you don’t see results after 3 months, we recommend you fire us
Imagine your roofing company showed up when someone searched:
When a homeowner searched “Roofer near me”
When a commercial builder Googled “Wood shingle roof repair”
Or when someone typed “Commercial metal roofing contractor”
And instead of “can you fix this small leak for $150?” you received:
- A property manager asking for quotes on 14 townhome roofs
- A homeowner needing a full roof replacement after storm damage
- A general contractor looking for a flat roof install on a new build
- A business owner seeking a quote on a 6,000 sq. ft. metal roof upgrade
We don’t just bring you leads. We bring you rooftops worth climbing for.
Ready to turn on a high-perfoming PPC campaign for your Roofing comoanies?
What’s included in our Google Ads services for roofing companies?
strategy
- Comprehensive keyword research tailored to your roofing specialties: metal, flat, shingle, and more
- Competitor deep-dive to find gaps in your local market and differentiate your messaging
- Audience segmentation to prioritize homeowners, property managers, and commercial clients
- Seasonal campaign planning—storm season urgency, winter prep, summer maintenance spikes
execution
- Write ad copy that speaks directly to roof replacements, insurance claims, and big-ticket jobs
- Build or refine landing pages that showcase your certifications, materials, and past installs
- Add CTAs for phone calls, online quotes, and insurance verification—no generic forms
- Weekly ad testing to fine-tune cost per lead and conversion rates
analytics
- Set up tracking for calls, form submissions, and appointment bookings
- Integrate with your CRM or estimating software for real-time updates
- Custom dashboard reporting: cost per estimate request, call volume, and conversion rates
- Ensure data integrity—so you’re measuring jobs, not just clicks
communication
- Weekly progress reports in month one to highlight lead quality and project size
- Twice-monthly strategy updates with clear next steps and recommendations
- Zoom calls for campaign pivots, new service rollouts, or any questions you have
- Slack or email support whenever you need fast, personalized answers
How long does it take for Roofers Google Ads to work?
Month 1
Building, Launching, & Data Set-Up
- Configuring the back-end of the campaign
- Connecting data analytics
- Building landing pages
- Launching the campaign!
Month 2-3
Optimizing & Testing, Nearing Profitability
- A/B testing different landing pages
- Split-testing ad copy
- Modifying imagery assets for CTR
Month 4 onwards
Scaling & Refining, Big-Time ROI
- Massive ROI takes effect
- Scaling budget to meet demand
- We’re forced to get you results or you’ll fire us
Google Ads keywords for Roofers
Keywords include “near”
| Keyword Phrase | Yearly Searches | Ranking Difficulty | Google Ads Cost |
| roofing companies near me | 888,000 | very hard | $10+ |
| roofing contractors near me | 594,000 | very hard | $10+ |
| roof repair near me | 486,000 | very hard | $10+ |
| roofing near me | 486,000 | very hard | $10+ |
| roofing company near me | 325,200 | very hard | $10+ |
| roofer near me | 266,400 | hard | $10+ |
| near me roofing company | 217,200 | very hard | $10+ |
| roofing supply near me | 217,200 | very hard | $3-10 |
| metal roofing near me | 177,600 | medium | $3-10 |
| roofing contractor near me | 177,600 | hard | $10+ |
| roof cleaning near me | 145,200 | medium | $3-10 |
| roof replacement near me | 145,200 | very hard | $10+ |
| roof installation near me | 118,800 | very hard | $10+ |
| roof repairs near me | 118,800 | hard | $10+ |
| roofing supplies near me | 118,800 | hard | $3-10 |
| commercial roofing contractors near me | 97,200 | very hard | $10+ |
| red roof near me | 97,200 | medium | $1-3 |
| roofing repair near me | 97,200 | hard | $10+ |
| metal roofing suppliers near me | 79,200 | hard | $3-10 |
| roof contractor near me | 79,200 | very hard | $10+ |
| roof contractors near me | 79,200 | very hard | $10+ |
| roofing co near me | 79,200 | very hard | $10+ |
| roofing services near me | 79,200 | very hard | $10+ |
| best roofing company near me | 64,800 | hard | $10+ |
| metal roofing companies near me | 64,800 | hard | $10+ |
| roof company near me | 64,800 | very hard | $10+ |
| beacon roofing supply near me | 52,800 | hard | $3-10 |
| best roofing companies near me | 52,800 | hard | $10+ |
| good roofing companies near me | 52,800 | hard | $10+ |
| metal roofing contractors near me | 52,800 | very hard | $10+ |
| roof cleaners near me | 52,800 | medium | $3-10 |
| roof leak repair near me | 52,800 | hard | $10+ |
| roof top restaurants near me | 52,800 | hard | $0.5-1 |
| roof washing near me | 52,800 | easy | $3-10 |
| roofing suppliers near me | 52,800 | very hard | $3-10 |
| steel roofing contractors near me | 52,800 | hard | $10+ |
| commercial roofing companies near me | 43,200 | hard | $10+ |
| residential roofing near me | 43,200 | very hard | $10+ |
| roof fixers near me | 43,200 | medium | $10+ |
| roof inspection near me | 43,200 | medium | $10+ |
| roof inspectors near me | 43,200 | medium | $10+ |
| roofing inspectors near me | 43,200 | medium | $10+ |
| roofing materials near me | 43,200 | very hard | $3-10 |
| roofing repairs near me | 43,200 | hard | $10+ |
| roofing supplier near me | 43,200 | very hard | $3-10 |
| cheap metal roofing sheets near me | 34,800 | hard | $1-3 |
| metal roof installers near me | 34,800 | medium | $10+ |
| metal roof suppliers near me | 34,800 | hard | $3-10 |
| roof supply near me | 34,800 | very hard | $3-10 |
| roofing near me rank with rapid url indexer | 34,800 | easy | $10+ |
| roofing replacement near me | 34,800 | very hard | $10+ |
| roofing store near me | 34,800 | hard | $3-10 |
| abc roofing supply near me | 28,800 | hard | $3-10 |
| best roofing contractors near me | 28,800 | very hard | $10+ |
| best roofing near me | 28,800 | hard | $10+ |
| commercial roofing near me | 28,800 | very hard | $10+ |
| emergency roof repair near me | 28,800 | easy | $10+ |
| metal roofing dealers near me | 28,800 | hard | $3-10 |
| metal roofing supplies near me | 28,800 | hard | $3-10 |
| metal roofing supply near me | 28,800 | hard | $3-10 |
| roof replacements near me | 28,800 | very hard | $10+ |
| roofing distributors near me | 28,800 | very hard | $3-10 |
| roofing shingles near me | 28,800 | hard | $3-10 |
| roofing supply store near me | 28,800 | very hard | $3-10 |
| steel roofing near me | 28,800 | hard | $10+ |
| leaking roof repair near me | 22,800 | medium | $10+ |
| metal roof supply near me | 22,800 | hard | $3-10 |
| metal roofer near me | 22,800 | hard | $3-10 |
| red roof hotel near me | 22,800 | medium | $1-3 |
| residential roofing companies near me | 22,800 | very hard | $10+ |
| roof inspections near me | 22,800 | medium | $10+ |
| roof inspector near me | 22,800 | medium | $10+ |
| roof installer near me | 22,800 | very hard | $10+ |
| roof maxx near me | 22,800 | medium | $3-10 |
| roof pressure washing near me | 22,800 | medium | $3-10 |