Keywords for Insurance: Google Ads & SEO
450+ insurance keywords to drive revenue

Written by: Joey Randazzo, Founder of SEO Growth Partners
Last Updated: April 3rd, 2025
How to work with our SEO & Google Ads services for insurance companies
- Submit the form
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- Partner without signing a long-term contract
- See lower costs per conversion & higher revenue
We treat our insurance clients’ campaigns as our own.
- We use the same exact strategies for our business as our clients.
- We encourage you to fire us if you don’t see results
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- No ‘percentage of ad spend’ model like other agencies who are only incentivized to have you spend more
- No long-term contracts - if you don’t see results (AKA positive ROI) after 3 months, we recommend you fire us
Keywords for insurance
These keywords may not all be relevant to your particular insurance company. However, the goal of this section is for you to understand how people generally search for this topic.
From there, you can apply this keyword research to your own campaign.
Keywords for Insurance + “Health” (Hard Difficulties)
| health insurance | 2,952,000 | very hard | <$0.5 |
| health insurance marketplace | 1,320,000 | very hard | <$0.5 |
| marketplace health insurance | 594,000 | very hard | <$0.5 |
| aetna health insurance | 486,000 | very hard | <$0.5 |
| health & insurance | 486,000 | very hard | <$0.5 |
| cigna health insurance | 397,200 | very hard | <$0.5 |
| health insurance companies | 397,200 | very hard | <$0.5 |
| health insurance plans | 397,200 | very hard | <$0.5 |
| united health insurance | 397,200 | very hard | <$0.5 |
| affordable health insurance | 325,200 | very hard | <$0.5 |
| cheap health insurance | 325,200 | very hard | <$0.5 |
| ambetter health insurance | 266,400 | very hard | <$0.5 |
| health insurance usa | 266,400 | very hard | <$0.5 |
| oscar health insurance | 266,400 | very hard | <$0.5 |
| cobra health insurance | 217,200 | very hard | <$0.5 |
| free health insurance | 217,200 | very hard | <$0.5 |
| health insurance california | 217,200 | very hard | <$0.5 |
| international health insurance coverage | 217,200 | very hard | <$0.5 |
| private health insurance | 217,200 | very hard | <$0.5 |
| when is open enrollment for health insurance 2024 | 217,200 | hard | <$0.5 |
| health insurance quotes | 177,600 | very hard | <$0.5 |
| individual health insurance | 177,600 | very hard | <$0.5 |
| nys health insurance | 177,600 | very hard | <$0.5 |
| travel health insurance | 177,600 | very hard | <$0.5 |
| anthem health insurance | 145,200 | very hard | <$0.5 |
| best health insurance | 145,200 | very hard | <$0.5 |
| cheapest health insurance | 145,200 | very hard | <$0.5 |
| health insurance florida | 145,200 | very hard | <$0.5 |
| health insurance texas | 145,200 | very hard | <$0.5 |
| how much is health insurance | 145,200 | very hard | <$0.5 |
| humana health insurance | 145,200 | hard | <$0.5 |
| kaiser health insurance | 145,200 | hard | <$0.5 |
| long term health care insurance | 145,200 | very hard | <$0.5 |
| new york state health insurance | 145,200 | very hard | <$0.5 |
| nj health insurance | 145,200 | very hard | <$0.5 |
| pet health insurance | 145,200 | very hard | <$0.5 |
| short term health insurance | 145,200 | hard | <$0.5 |
| when is open enrollment for health insurance 2025 | 145,200 | hard | <$0.5 |
| aarp health insurance | 118,800 | very hard | <$0.5 |
| first health insurance | 118,800 | very hard | <$0.5 |
| health insurance agents near me | 118,800 | hard | <$0.5 |
| health insurance company | 118,800 | very hard | <$0.5 |
| how much does health insurance cost | 118,800 | very hard | <$0.5 |
| international health insurance | 118,800 | very hard | <$0.5 |
| iso health insurance | 118,800 | hard | <$0.5 |
| medicare health insurance | 118,800 | very hard | <$0.5 |
| self employed health insurance | 118,800 | hard | <$0.5 |
| u.s. health insurance | 118,800 | very hard | <$0.5 |
| what is a deductible in health insurance | 118,800 | hard | <$0.5 |
| aca health insurance | 97,200 | very hard | <$0.5 |
| average health insurance cost | 97,200 | very hard | <$0.5 |
| best individual health insurance | 97,200 | very hard | <$0.5 |
| blue cross health insurance | 97,200 | very hard | <$0.5 |
| california health insurance | 97,200 | very hard | <$0.5 |
| catastrophic health insurance | 97,200 | hard | <$0.5 |
| christian health insurance | 97,200 | very hard | <$0.5 |
| colorado health insurance | 97,200 | very hard | <$0.5 |
| family health insurance | 97,200 | very hard | <$0.5 |
| farm bureau health insurance | 97,200 | hard | <$0.5 |
| health care insurance | 97,200 | very hard | <$0.5 |
| health first insurance | 97,200 | very hard | <$0.5 |
| health insurance cost | 97,200 | very hard | <$0.5 |
| health insurance for self employed | 97,200 | hard | <$0.5 |
| health insurance near me | 97,200 | very hard | <$0.5 |
| how much is health insurance per month | 97,200 | very hard | <$0.5 |
| how to get health insurance | 97,200 | very hard | <$0.5 |
| mywebinsurance.com health insurance | 97,200 | very hard | <$0.5 |
| ny health insurance | 97,200 | very hard | <$0.5 |
| small business health insurance | 97,200 | hard | <$0.5 |
| supplemental health insurance | 97,200 | very hard | <$0.5 |
| travel health insurance international | 97,200 | very hard | <$0.5 |
| umr health insurance | 97,200 | hard | <$0.5 |
| usaa health insurance | 97,200 | hard | <$0.5 |
| washington state health insurance | 97,200 | hard | <$0.5 |
| what is marketplace health insurance | 97,200 | very hard | <$0.5 |
| who offers short term health insurance | 97,200 | hard | <$0.5 |
| amazon health insurance | 79,200 | very hard | <$0.5 |
| blue cross blue shield health insurance | 79,200 | very hard | <$0.5 |
| business health insurance small | 79,200 | very hard | <$0.5 |
| buy health insurance | 79,200 | very hard | <$0.5 |
| children's health insurance | 79,200 | very hard | <$0.5 |
| chip health insurance | 79,200 | very hard | <$0.5 |
| dog health insurance | 79,200 | very hard | <$0.5 |
| health insurance agency | 79,200 | very hard | <$0.5 |
| health insurance agent | 79,200 | hard | <$0.5 |