Attract More Clients With Highly Targeted

SEO for Art Galleries

art galleries seo portland

Written By: Joey Randazzo

Joey Randazzo is the owner and Founder of Portland SEO Growth Partners based in Portland, OR. He’s worked with hundreds of businesses to build growth-centric SEO campaigns.

Updated: January 5th, 2023

This Art Gallery SEO Guide Has Been Comprehensively Updated for 2023

Due to consistent algorithm updates, the relatively recent Helpful Content Update in late 2022, we’ve updated the written content that already existed on the page. We’ve written new content. And we’ve filmed new video content. Everything is up-to-date, fresh, and helpful for your art gallery business to dominate Google for 2023.

How We Help Art Galleries Grow Their Practice & See A

5.7x ROI on Their Monthly SEO Investment

Increase Google Rankings

Start ranking for high-value keywords that your target audience is searching for.

More High-Quality Web Traffic

Increase your organic traffic with art gallery SEO.

Increased Leads & Phone Calls

Get more high-quality leads and phone calls to your art gallery.

You Get Your Time Back

Stop spending hours trying to do SEO in-house and spend more time doing what you love — focusing on the arts.

Here's What You Want To See With Your Art Galleries Website & SEO

When Someone Types "Art Galleries Near Me" Into Google, You Show Up Here …

art galleries featured snippet 1

When Someone Types "Art Galleries Near Me" Into Google, You Show Up Here …

Think about how people search for art galleries on Google. They likely pull out their mobile device and type something into Google like “Art Galleries Near Me”.

When they hit “search”, the very first thing that is going to show up in the SERPs is the Google Local Pack, which is the Maps area of Google. 50% of users are going to click on one of the three art galleries featured in this section.

When Someone Types "Best Art Galleries in [City]" Into Google, You Show Up Here …

art galleries featured snippet 1

It’s common for users searching for art galleries to use language like “best art galleries near me” or “best art galleries in [city]”.

Art Galleries that show up in the Google Local Pack for these keywords will receive 50% of the site visitors and phone calls for these queries.

art galleries featured snippet

When Someone Types Questions Into Google Like "What Are the Best Art Galleries in [City]?" You Show Up Here …

When Someone Types Questions Into Google Like "What Are the Best Art Galleries in [City]?" You Show Up Here …

Art gallery goers ask thousands of questions on Google each day. Questions like…

  • How do I get my art in a gallery?
  • What art galleries near me have new exhibits?
  • What should I wear to an art gallery exhibit?
  • And more

When you create content that answers these questions, you are establishing your website as an “authority” in the eyes of Google, which can help improve your rankings.

People Are Searching Differently For Art Galleries Than They Used To

Here’s a look at how users have changed the way they search for “art galleries near me” over the years.

From this Google Trends graph, we can determine that searches for “art galleries near me” have dramatically increased over the years, with the exception of the height of the Covid-19 pandemic.

See The Common Theme? You Want To Increase Your Art Gallery's Digital Presence Online To Be Found By Motivated Art Gallery Enthusiasts

The need for SEO for art galleries boils down to one motive — increasing your local exposure to get more art gallery enthusiasts to walk through your doors.

How Do You Get Tangible Results With Art Galleries SEO Services?

Step 1: Comprehensive SEO Audit

This is a step that most SEO companies get wrong and it happens to be the most important step of all. 

Without understanding where you’re at, you can’t formulate an effective plan to get where you want to be.

Our SEO company conducts a comprehensive SEO audit to determine:

  • The current SEO performance of your website and Google Business Profile
  • Your current SEO mistakes
  • Your competitors’ current performance
  • Your current technical SEO
  • And more

Step 2: Local SEO Visibility Audit

SEO for art galleries focuses on increasing your “local visibility”.

Our SEO company uses powerful third-party tools to determine your current SEO visibility to get a picture of how visible your website is in the SERPs.

Here’s an example of a local visibility report:

seo for art gallery

Step 3: Create a Roadmap Based on Data

Once a comprehensive SEO audit is completed, we have a lot of data to work with to create an effective roadmap.

Unlike other SEO companies that implement SEO strategies based on what they “think” will work, we make informed decisions based on data.

With this data, we recommend creating a comprehensive roadmap to prioritize implementing SEO best practices that will have the biggest impact on your business.

Step 4: Implement Highest Priority Changes First

Here’s the rub: Not all SEO strategies are created equal.

Updating alt text for images on a blog post is not going to carry the same effect as optimizing your website’s home page.

Through exploring collected data, you can identify “low-hanging fruit” opportunities that you can target first for the biggest impact.

Step 5: Local SEO Best Practices & Content Creation at Scale

Local SEO best practices for art galleries involves:

  • Providing consistent NAPs (name, address, and phone numbers) across the web
  • Establishing site authority
  • Providing accurate and comprehensive information that your target audience is searching for

Inconsistencies in NAPs are a huge red flag for Google. Google will only rank websites that provide consistent, accurate information to protect the user experience.

As for establishing “authority”, this is where content creation comes into play. If your website has blog posts on various art gallery-related queries that your target audience is searching for, Google will view your business as more of an industry expert than a competitor with less comprehensive content, therefore increasing your ranking performance.

Step 6: Meticulously Track Data

If you want to…

  • Increase visibility on Google
  • Increase organic website visitors; and
  • Increase leads and sales

… you need to make data-informed decisions when it comes to your SEO strategy.

A comprehensive SEO dashboard provides insights into you:

  • Website visitors
  • Keyword ranking
  • Phone calls
  • And other important KPIs

Top 4 Common SEO Mistakes Made by Art Galleries

Mistake 1: They Don’t Fill Out Their Google Business Profile in Detail

More than anything, Google values comprehensiveness. When it comes to filling out your Google Business Profile, you should utilize every opportunity you have to provide valuable information.

This includes making sure you:

  • Utilize all of the character space for your business description
  • Create detailed services sections for every service your art gallery offers
  • Add as many photos and video content of your art gallery as possible
  • And more

Mistake 2: They Don’t List All of Their Services Properly on Their Website

Most businesses have a “services” page on their website but miss out on the opportunity to create individual content for each service. 

Here’s a comparison: 

  1. You have a singular service page that lists out each of the services you offer in a bulleted list.
  2. You have a services page that links to singular service pages that are dedicated to sharing as much comprehensive information as possible for each service you offer.

Which type of service page do you think is more valuable?

Remember that Google rewards comprehensiveness, so the service page that links to web pages dedicated to each service is going to provide the best impact on keyword rankings and local visibility. 

Mistake 3: They Fail to Create Data-Driven Content That Adds Value to Their Target Audience

When it comes to effective SEO strategies, data is king. The only way to ensure you’re getting in front of your target audience is to complete keyword research to identify exactly what they are searching for on Google.

Mistake 4: They Don’t Have a Replicable Process for SEO

SEO for art galleries is not a “one and done” type of deal. SEO needs to be nurtured to provide the best long-term results. The best way to achieve this is to have a repeatable process that delivers consistent results. 

Don’t get lost in trying to reinvent the wheel. Find SEO strategies that work for your business and replicate them.

Art Galleries SEO Services Shouldn't Be 🍪 Cookie-Cutter — Everything Is 100% Customized To Your Business

SEO for art galleries is not the same as other types of SEO, although many SEO companies treat it as such. The same “SEO tips and tricks” that work for a medical spa are not going to produce the same results for an art gallery. 

SEO services should be 100% customized to:

  • Your type of business
  • Your local competition
  • Your niche
  • And more

5 Tactical Local SEO Strategies for Art Galleries

Strategy 1: Google Business Profile Optimizations

Here is an example of the front-end of an art gallery’s Google Business Profile

art galleries seo

Before we dive in any further, let’s back up: 

Why should you have a Google Business Profile? They are necessary if you want to rank in the Google Local Pack. Here’s a reminder of what the Google Local Pack looks like:

art gallery local seo

Remember, 50% of users click on one of the businesses located in the Google Local Pack.

So, how do you become one of these three businesses featured?

We’ll say it over and over … Comprehensiveness.

Your Google Business Profile should be as comprehensive as possible by filling out sections like:

  • Your main description
  • Your categories
  • Your services
  • Your photo gallery
  • And more

For example, the main description of a Google Business Profile allows for 750 characters. If you are only utilizing 300 of those characters, you are cutting yourself off at the knees when it comes to comprehensiveness.

Strategy 2: On-Page SEO for Your Homepage and Location Pages

Following on-page SEO best practices is also an essential part of increasing your visibility on Google. On-page SEO covers things like:

  • Your title tags and meta descriptions
  • Header tags
  • Internal and external links
  • Images 
  • And pretty much anything that lives on your website

Google cares about on-page SEO.

If you’re a single-location art gallery, then your home page is the most valuable page of your website to focus on. If you are a multi-location art gallery, then you’ll want to prioritize your location pages.

On-page SEO involves optimizing your website with data-backed keywords and comprehensive information that your audience cares about. 

Here’s an example: 

Instead of having the title tag for your home page be something like “Expressive Creations Art Gallery – 503.111.111”, you could provide more context to Google by writing something like “Portland’s Best Art Gallery – Expressive Creations Art Gallery”.

Strategy 3: Website Architecture Best Practices

Site architecture is an underrated SEO strategy that is critical to ranking on Google.

To understand the content on your website, Google bots crawl your sitemap and site architecture.

Here’s an example of what a sitemap might look like.

While this may look confusing to the human eye, this makes perfect sense to Google, as long as your site architecture makes sense hierarchically. 

What do we mean by that? Let’s use some art gallery services as an example: 1) event hosting and 2) exhibitions.

These pages should both live under a services page with a URL similar to this: .com/services/

Here’s an example of what each service page URL should look like:

  • .com/services/event-hosting
  • .com/services/exhibitions

This may seem like common sense but a lot of art galleries get this wrong.

Here’s an example of a website with no vertical architecture:

  • .com/services/
  • .com/event-hosting
  • .com/exhibitions

With this set-up, Google will not recognize the difference between a service and just another webpage on your site!

Strategy 4: Content Creation at Scale

Art gallery enthusiasts are searching for thousands of keywords on Google each day. 

Some keywords are localized, like:

  • Best art gallery in Portland
  • Art gallery near me

And some are more generic, like: 

  • Can you host events at art galleries?
  • What kind of exhibits do art galleries host?
  • How do I get my art displayed in an art gallery?

Providing answers for these types of queries on your website will do two things: 

  1. Help drive organic traffic to your website when users click on your content.
  2. Help build your site authority in the eyes of Google, which can help you rank above your competitors.

Strategy 5: User Experience is a Bigger Deal Than You Think - Stop the Keyword Stuffing!

Keyword stuffing, PBN link building, and other spammy tactics that used to work will no longer have a positive impact on ranking performance.

Overall, Google values user experience first and foremost.

So, what does this mean for you as an art gallery?

  • You need to make it easy for users to navigate your website.
  • You need to make it easy for users to contact you.
  • You need to create content that has value to your audience.

On Average, Our Pest Control Company SEO Services for Cost

31% Less Than Other SEO Companies

Compared to Other SEO Companies That Average Between $1.5k and $3k Per Month.

FAQs About Art Gallery SEO Services

Here are some of the most common FAQs about SEO for art galleries.

What Is Art Gallery SEO?

Art Gallery SEO is a specific type of marketing that helps art galleries increase their visibility on search engines, like Google. 

SEO strategies for art galleries vary depending on the uniqueness of each business, but art gallery SEO typically includes:

  • Keyword research
  • On-page SEO
  • Off-page SEO
  • Google Maps optimizations
  • Local SEO
  • Content creation
  • Landing page creation
  • PR 
  • And more

Why Is Art Gallery SEO Important?

SEO for art galleries allows you to get in front of your target audience that is interested in your services RIGHT NOW. 

Think of it this way. Do you click on every ad you see on Facebook? Probably not. This is because you aren’t actively seeking the services of those targeted ads. 

However, when you type a search query into Google, you are actively looking for information and motivated to click on websites and possibly make phone calls.

How Long Does SEO for Art Galleries Take to Work?

The typical answer is anywhere from 1 week to 6 months. This is because SEO results can vary based on factors like:

  • The population of your location
  • Your competition
  • The age of your website and business
  • The domain authority of your website
  • Your current SEO performance
  • And more

Some of our clients have seen 2x – 3x in phone calls and organic traffic during the first month of their SEO campaign. Others start to see noticeable differences around the 90-day mark.

Something important to keep in mind: If every business owner could make minor tweaks to their website and increase their rankings overnight, the SERPs would be chaos. Google’s algorithms were built the way they are to avoid this.

What Art Gallery SEO KPIs Should We Track?

Art gallery SEO KPIs should be tracked meticulously to ensure your investment in SEO is providing value to your business. 

Some metrics that need to be tracked for success include:

  • Keyword rankings
  • Organic website traffic
  • Online lead submissions; and
  • Phone calls

What Type of Content Should Art Gallery Websites Have?

SEO for art galleries should include content that your target audience is searching for on Google. 

The only way to know exactly what your target audience is searching for is to perform keyword research. Our SEO company uses advanced software to find keywords with high search volumes and medium to low competitive scores.

When you consistently create content that provides value to your target audience, you are increasing your ranking opportunities and demonstrating to Google that you are an authority in your industry.

What are the Most Valuable Keywords for an Art Gallery?

How To Work With Us

We only work with art galleries that:

  • Are ambitious and ready to grow their business
  • Have the ability to handle the type of growth that will come from partnering with us
  • Treat their staff and customers with respect

If it sounds like your gallery fits the bill, follow the easy steps below.

Step 1

Request a 'Free SEO Audit'

This process takes about 2 minutes.

Step 2

Check Your Email

In less than 24 hours, one of our talented SEO specialists will send you a 3-5 minute customized video analysis. It will explain opportunities for you to outperform competitors.

Step 3

Sit Back And Watch Your SEO Skyrocket

Just take a look at our case studies of the success that other U.S. businesses have seen. You can have the same results.

If you’re looking for SEO growth, we can help. Give us a call today to learn more about our pricing and availability. 

Let's Take Your Art Gallery From The "Best Kept Secret" To The "Most Visited Gallery"