Attract More Clients With Highly Targeted
SEO for Art Galleries
Written By: Joey Randazzo
Joey Randazzo is the owner and Founder of Portland SEO Growth Partners based in Portland, OR. He’s worked with hundreds of businesses to build growth-centric SEO campaigns.
Updated: October 31st, 2022
Explore Our Art Gallery SEO Resources
How We Help Art Galleries Grow Their Practice & See A
5.7x ROI on Their Monthly SEO Investment
Increase Google Rankings
Start ranking for high-value keywords that your target audience is searching for.
More High-Quality Web Traffic
Increase your organic traffic with art gallery SEO.
Increased Leads & Phone Calls
Get more high-quality leads and phone calls to your art gallery.
You Get Your Time Back
Stop spending hours trying to do SEO in-house and spend more time doing what you love — focusing on the arts.
Here's What You Want To See With Your Art Galleries Website & SEO
When Someone Types "Art Galleries Near Me" Into Google, You Show Up Here …
When Someone Types "Art Galleries Near Me" Into Google, You Show Up Here …
Think about how people search for art galleries on Google. They likely pull out their mobile device and type something into Google like “Art Galleries Near Me”.
When they hit “search”, the very first thing that is going to show up in the SERPs is the Google Local Pack, which is the Maps area of Google. 50% of users are going to click on one of the three art galleries featured in this section.
When Someone Types "Best Art Galleries in [City]" Into Google, You Show Up Here …
It’s common for users searching for art galleries to use language like “best art galleries near me” or “best art galleries in [city]”.
Art Galleries that show up in the Google Local Pack for these keywords will receive 50% of the site visitors and phone calls for these queries.
When Someone Types Questions Into Google Like "What Are the Best Art Galleries in [City]?" You Show Up Here …
When Someone Types Questions Into Google Like "What Are the Best Art Galleries in [City]?" You Show Up Here …
Art gallery goers ask thousands of questions on Google each day. Questions like…
- How do I get my art in a gallery?
- What art galleries near me have new exhibits?
- What should I wear to an art gallery exhibit?
- And more
When you create content that answers these questions, you are establishing your website as an “authority” in the eyes of Google, which can help improve your rankings.
People Are Searching Differently For Art Galleries Than They Used To
Here’s a look at how users have changed the way they search for “art galleries near me” over the years.
See The Common Theme? You Want To Increase Your Art Gallery's Digital Presence Online To Be Found By Motivated Art Gallery Enthusiasts
The need for SEO for art galleries boils down to one motive — increasing your local exposure to get more art gallery enthusiasts to walk through your doors.
How Do You Get Tangible Results With Art Galleries SEO Services?
Step 1: Comprehensive SEO Audit
This is a step that most SEO companies get wrong and it happens to be the most important step of all.
Without understanding where you’re at, you can’t formulate an effective plan to get where you want to be.
Our SEO company conducts a comprehensive SEO audit to determine:
- The current SEO performance of your website and Google Business Profile
- Your current SEO mistakes
- Your competitors’ current performance
- Your current technical SEO
- And more
Step 2: Local SEO Visibility Audit
SEO for art galleries focuses on increasing your “local visibility”.
Our SEO company uses powerful third-party tools to determine your current SEO visibility to get a picture of how visible your website is in the SERPs.
Here’s an example of a local visibility report:
Step 3: Create a Roadmap Based on Data
Once a comprehensive SEO audit is completed, we have a lot of data to work with to create an effective roadmap.
Unlike other SEO companies that implement SEO strategies based on what they “think” will work, we make informed decisions based on data.
With this data, we recommend creating a comprehensive roadmap to prioritize implementing SEO best practices that will have the biggest impact on your business.
Step 4: Implement Highest Priority Changes First
Here’s the rub: Not all SEO strategies are created equal.
Updating alt text for images on a blog post is not going to carry the same effect as optimizing your website’s home page.
Through exploring collected data, you can identify “low-hanging fruit” opportunities that you can target first for the biggest impact.
Step 5: Local SEO Best Practices & Content Creation at Scale
Local SEO best practices for art galleries involves:
- Providing consistent NAPs (name, address, and phone numbers) across the web
- Establishing site authority
- Providing accurate and comprehensive information that your target audience is searching for
Inconsistencies in NAPs are a huge red flag for Google. Google will only rank websites that provide consistent, accurate information to protect the user experience.
As for establishing “authority”, this is where content creation comes into play. If your website has blog posts on various art gallery-related queries that your target audience is searching for, Google will view your business as more of an industry expert than a competitor with less comprehensive content, therefore increasing your ranking performance.
Step 6: Meticulously Track Data
If you want to…
- Increase visibility on Google
- Increase organic website visitors; and
- Increase leads and sales
… you need to make data-informed decisions when it comes to your SEO strategy.
A comprehensive SEO dashboard provides insights into you:
- Website visitors
- Keyword ranking
- Phone calls
- And other important KPIs
Top 4 Common SEO Mistakes Made by Art Galleries
Mistake 1: They Don’t Fill Out Their Google My Business in Detail
More than anything, Google values comprehensiveness. When it comes to filling out your Google Business Profile, you should utilize every opportunity you have to provide valuable information.
This includes making sure you:
- Utilize all of the character space for your business description
- Create detailed services sections for every service your art gallery offers
- Add as many photos and video content of your art gallery as possible
- And more
Mistake 2: They Don’t List All of Their Services Properly on Their Website
Most businesses have a “services” page on their website but miss out on the opportunity to create individual content for each service.
Here’s a comparison:
- You have a singular service page that lists out each of the services you offer in a bulleted list.
- You have a services page that links to singular service pages that are dedicated to sharing as much comprehensive information as possible for each service you offer.
Which type of service page do you think is more valuable?
Remember that Google rewards comprehensiveness, so the service page that links to web pages dedicated to each service is going to provide the best impact on keyword rankings and local visibility.
Mistake 3: They Fail to Create Data-Driven Content That Adds Value to Their Target Audience
When it comes to effective SEO strategies, data is king. The only way to ensure you’re getting in front of your target audience is to complete keyword research to identify exactly what they are searching for on Google.
Mistake 4: They Don’t Have a Replicable Process for SEO
SEO for art galleries is not a “one and done” type of deal. SEO needs to be nurtured to provide the best long-term results. The best way to achieve this is to have a repeatable process that delivers consistent results.
Don’t get lost in trying to reinvent the wheel. Find SEO strategies that work for your business and replicate them.
Art Galleries SEO Services Shouldn't Be Cookie-Cutter — Everything Is 100% Customized To Your Business
SEO for art galleries is not the same as other types of SEO, although many SEO companies treat it as such. The same “SEO tips and tricks” that work for a medical spa are not going to produce the same results for an art gallery.
SEO services should be 100% customized to:
- Your type of business
- Your local competition
- Your niche
- And more
5 Tactical Local SEO Strategies for Art Galleries
Strategy 1: Google My Business Optimizations
Here is an example of the front-end of an art gallery’s Google Business Profile
Before we dive in any further, let’s back up:
Why should you have a Google Business Profile? They are necessary if you want to rank in the Google Local Pack. Here’s a reminder of what the Google Local Pack looks like:
Remember, 50% of users click on one of the businesses located in the Google Local Pack.
So, how do you become one of these three businesses featured?
We’ll say it over and over … Comprehensiveness.
Your Google Business Profile should be as comprehensive as possible by filling out sections like:
- Your main description
- Your categories
- Your services
- Your photo gallery
- And more
For example, the main description of a Google Business Profile allows for 750 characters. If you are only utilizing 300 of those characters, you are cutting yourself off at the knees when it comes to comprehensiveness.
Strategy 2: On-Page SEO for Your Homepage and Location Pages
Following on-page SEO best practices is also an essential part of increasing your visibility on Google. On-page SEO covers things like:
- Your title tags and meta descriptions
- Header tags
- Internal and external links
- And pretty much anything that lives on your website
Google cares about on-page SEO.
If you’re a single-location art gallery, then your home page is the most valuable page of your website to focus on. If you are a multi-location art gallery, then you’ll want to prioritize your location pages.
On-page SEO involves optimizing your website with data-backed keywords and comprehensive information that your audience cares about.
Here’s an example:
Instead of having the title tag for your home page be something like “Expressive Creations Art Gallery – 503.111.111”, you could provide more context to Google by writing something like “Portland’s Best Art Gallery – Expressive Creations Art Gallery”.
Strategy 3: Website Architecture Best Practices
Site architecture is an underrated SEO strategy that is critical to ranking on Google.
To understand the content on your website, Google bots crawl your sitemap and site architecture.
Here’s an example of what a sitemap might look like.
While this may look confusing to the human eye, this makes perfect sense to Google, as long as your site architecture makes sense hierarchically.
What do we mean by that? Let’s use some art gallery services as an example: 1) event hosting and 2) exhibitions.
These pages should both live under a services page with a URL similar to this: .com/services/
Here’s an example of what each service page URL should look like:
This may seem like common sense but a lot of art galleries get this wrong.
Here’s an example of a website with no vertical architecture:
With this set-up, Google will not recognize the difference between a service and just another webpage on your site!
Strategy 4: Content Creation at Scale
Art gallery enthusiasts are searching for thousands of keywords on Google each day.
Some keywords are localized, like:
- Best art gallery in Portland
- Art gallery near me
And some are more generic, like:
- Can you host events at art galleries?
- What kind of exhibits do art galleries host?
- How do I get my art displayed in an art gallery?
Providing answers for these types of queries on your website will do two things:
- Help drive organic traffic to your website when users click on your content.
- Help build your site authority in the eyes of Google, which can help you rank above your competitors.
Strategy 5: User Experience is a Bigger Deal Than You Think - Stop the Keyword Stuffing!
Keyword stuffing, PBN link building, and other spammy tactics that used to work will no longer have a positive impact on ranking performance.
Overall, Google values user experience first and foremost.
So, what does this mean for you as an art gallery?
- You need to make it easy for users to navigate your website.
- You need to make it easy for users to contact you.
- You need to create content that has value to your audience.
On Average, Our Pest Control Company SEO Services for Cost
31% Less Than Other SEO Companies
Compared to Other SEO Companies That Average Between $1.5k and $3k Per Month.
FAQs About Art Gallery SEO Services
Here are some of the most common FAQs about SEO for art galleries.
What Is Art Gallery SEO?
Art Gallery SEO is a specific type of marketing that helps art galleries increase their visibility on search engines, like Google.
SEO strategies for art galleries vary depending on the uniqueness of each business, but art gallery SEO typically includes:
- Keyword research
- On-page SEO
- Off-page SEO
- Google Maps optimizations
- Local SEO
- Content creation
- Landing page creation
- And more
Why Is Art Gallery SEO Important?
SEO for art galleries allows you to get in front of your target audience that is interested in your services RIGHT NOW.
Think of it this way. Do you click on every ad you see on Facebook? Probably not. This is because you aren’t actively seeking the services of those targeted ads.
However, when you type a search query into Google, you are actively looking for information and motivated to click on websites and possibly make phone calls.
How Long Does SEO for Art Galleries Take to Work?
The typical answer is anywhere from 1 week to 6 months. This is because SEO results can vary based on factors like:
- The population of your location
- Your competition
- The age of your website and business
- The domain authority of your website
- Your current SEO performance
- And more
Some of our clients have seen 2x – 3x in phone calls and organic traffic during the first month of their SEO campaign. Others start to see noticeable differences around the 90-day mark.
Something important to keep in mind: If every business owner could make minor tweaks to their website and increase their rankings overnight, the SERPs would be chaos. Google’s algorithms were built the way they are to avoid this.
What Art Gallery SEO KPIs Should We Track?
Art gallery SEO KPIs should be tracked meticulously to ensure your investment in SEO is providing value to your business.
Some metrics that need to be tracked for success include:
- Keyword rankings
- Organic website traffic
- Online lead submissions; and
- Phone calls
What Type of Content Should Art Gallery Websites Have?
SEO for art galleries should include content that your target audience is searching for on Google.
The only way to know exactly what your target audience is searching for is to perform keyword research. Our SEO company uses advanced software to find keywords with high search volumes and medium to low competitive scores.
When you consistently create content that provides value to your target audience, you are increasing your ranking opportunities and demonstrating to Google that you are an authority in your industry.
What are the Most Valuable Keywords for an Art Gallery?
|Keyword||Volume||Keyword Difficulty||CPC (USD)|
|how to get your art in a gallery||390||50||1.03|
|what to wear to an art gallery show||390||27||0|
|a painting hung in an art gallery is a square||260||1||0|
|how to start an art gallery||260||50||1.02|
|where are art gallery fabrics made||260||32||0|
|how to get an art gallery job||210||53||0|
|how to get art in a gallery||210||44||1.9|
|how do art galleries make money||170||17||0.7|
|how to introduce yourself to an art gallery||170||28||0|
|how to open an art gallery||170||50||1.02|
|what to wear to a art gallery||170||25||0|
|how to make art gallery labels||140||30||0|
|is the national gallery of art open||140||63||0|
|what to wear to an art gallery||140||26||0|
|where is the national gallery of art||140||73||0|
|how to get my art in a gallery||110||50||1.1|
|how to hang art gallery style||110||47||0.68|
|how much do art gallery owners make||90||25||0|
|how to choose art for gallery wall||90||51||2.04|
|how to hang gallery wrapped art||90||45||0|
|how to show your art in a gallery||90||50||1.35|
|how to start an online art gallery business||90||0|
|how to submit art to a gallery||90||41||2.18|
|where to buy art gallery fabrics||90||38||0.39|
|are art galleries free in nyc||70||43||0|
|are art galleries profitable||70||31||0|
|can you negotiate with art galleries||70||24||0|
|how do art galleries operate||70||0|
|how do art galleries work||70||53||1.53|
|how do galleries sell art||70||0|
|how many art galleries are there in london||70||0|
|how much do art gallery directors make||70||27||0|
|how much do art gallery workers make||70||26||0|
|how to approach art galleries with your work||70||0|
|how to get the art gallery in animal crossing||70||40||0|
|how to light an art gallery||70||0|
|how to sell art in a gallery||70||55||1.58|
|how to set up an art gallery||70||0.92|
|is the national gallery of art part of the smithsonian||70||0|
|what art gallery is the mona lisa in||70||55||0|
|what makes a good art gallery||70||0|
|what to wear to art gallery||70||27||0|
|where's waldo art gallery answer||70||37||0|
|who is america art gallery||70||0|
|a consignment gallery decorative arts mall||50||0|
|a poet art gallery||50||19||0|
|de art curtain design gallery||50||0|
|de art gallery||50||33||0|
|do art galleries charge admission||50||26||0|
|do art galleries charge sales tax||50||29||0|
|do art gallery||50||0|
|don edwards art gallery||50||24||0|
|don nisbett art gallery||50||25||0|
|how art galleries make money||50||30||0|
|how much does it cost to visit nike art gallery||50||0|
|how to approach art galleries||50||32||0|
|how to approach art galleries with your paintings||50||42||0|
|how to build an art gallery||50||47||0|
|how to contact art galleries||50||47||0|
|how to create an art gallery||50||48||1.4|
|how to do an art gallery show||50||50||0|
|how to make an art gallery successful||50||0|
|how to make online art gallery||50||0|
|how to market an art gallery||50||1.69|
|how to pitch to an art gallery||50||26||0|
|how to promote your art gallery||50||38||0|
|how to run an art gallery||50||49||1.36|
|how to stealth art gallery notoriety||50||0|
|how to work in art gallery||50||53||0|
|is national gallery of art part of smithsonian||50||62||0|
|is the barbican art gallery free||50||21||0|
|what is an art gallery||50||36||1.4|
|what time does the national gallery of art open||50||62||0|
|what to wear at an art gallery||50||0|
|are art galleries free||40||55||0|
|how many art galleries are there in the world||40||60||0|
|how to buy art from gallery||40||34||0|
|how to create art gallery||40||49||0|
|how to enter art into a gallery||40||42||1.18|
|how to make a art gallery||40||51||0|
|how to put art in a gallery||40||41||2.01|
|how to run a commercial art gallery||40||32||0|
|how to sell paintings to art gallery sims 4||40||29||0|
|how to sell your art in galleries||40||49||0|
|how to submit work to art galleries||40||44||0|
|is auckland art gallery free||40||25||0|
|is the national gallery of art a smithsonian||40||71||0|
|may art gallery sapa vietnam||40||10||0|
|what to wear to an art gallery event||40||28||0|
|what's on at the walker art gallery||40||59||0|
|where is manchester art gallery||40||52||0|
|where is ravi varma art gallery||40||16||0|
|where is shobha singh art gallery situated||40||21||0|
|where is the art gallery in skate 3||40||20||0|
|a hat in time art gallery||30||14||0|
|de montfort art gallery||30||33||0|
|don sawyer art gallery||30||7||0|
|how do art galleries hang pictures||30||36||0|
|how many art galleries in the us||30||38||0|
|how many styles in word art gallery||30||44||0|
|how much commission do art galleries take||30||13||0|
|how to apply to art galleries||30||45||2.68|
|how to create a wall art gallery||30||66||1.48|
|how to display art in a gallery||30||38||1.55|
|how to display digital art in a gallery||30||23||0|
|how to draw art gallery||30||28||0|
|how to exhibit your art in galleries||30||52||0|
|how to find art gallery representation||30||37||0|
|how to frame art for a gallery||30||31||0|
|how to get your art noticed by a gallery||30||41||0|
|how to label art in a gallery||30||33||0|
|how to make an art gallery website||30||43||3.97|
|how to open an art gallery online||30||43||1.5|
|how to set up an art gallery exhibit||30||50||0|
|how to start a nonprofit art gallery||30||24||4.9|
|is owning an art gallery profitable||30||33||0|
|is the art gallery of nsw free||30||43||0|
|must art gallery||30||27||0|
|what are art galleries for||30||39||0|
|what are art gallery walls made of||30||22||0|
|what art is in the uffizi gallery||30||50||0|
|what is a private art gallery||30||35||0|
|what to serve at an art gallery||30||18||0|
|what to wear to an art gallery interview||30||13||0|
|what to wear to an art gallery opening||30||30||0|
|which art gallery is starry night in||30||68||0|
|who is america art gallery video||30||33||0|
|a song of ice and fire art gallery||20||0|
|de grazia art gallery||20||0|
|de la cruz art gallery||20||0|
|do art galleries make money||20||0|
|how big is the national gallery of art||20||0|
|how many art galleries are in chicago||20||0|
|how many art galleries in new york city||20||0|
|how to buy art from a gallery||20||1.47|
|how to decorate an art gallery||20||0|
|how to display my art in a gallery||20||1.11|
|how to exhibit art in a gallery||20||51||1.78|
|how to get your art in a gallery uk||20||0|
|how to get your art in a local gallery||20||0|
|how to get your photos in an art gallery||20||0|
|how to get your work in an art gallery||20||0|
|how to guard an art gallery||20||0|
|how to have your art in a gallery||20||0.77|
|how to make a virtual art gallery||20||2.34|
|how to make an art gallery wall at home||20||0|
|how to open your own art gallery||20||49||0.76|
|how to put my art in a gallery||20||0.76|
|how to run a successful art gallery||20||1.39|
|national gallery of art||49500||91|
|art gallery near me||22200||82|
|art galleries near me||14800||58|
|accel art hentai gallery||4400||11|
|arts gallery near me||4400||69|
|national gallery of art dc||4400||91|
|national gallery of art washington dc||4400||82|
|art gallery fabrics||3600||55|
|memorial art gallery||3600||56|
|freer gallery of art||2900||66|
|national art gallery||2900||100|
|yale art gallery||2900||70|
|online art gallery||2400||82|
|yale university art gallery||2400||70|
|albright knox art gallery||1900||59|
|art galleries nyc||1900||67|
|art museums art galleries||1900||97|
|gallery wall art||1900||58|
|art gallery fabric||1600||58|
|henry art gallery||1600||54|
|hunter biden art gallery||1600||70|
|online art galleries||1600||88|
|art gallery atlanta||1300||44|
|art gallery houston||1300||52|
|art gallery of ontario||1300||63|
|art gallerys near me||1300||64|
|gallery 100 fine art||1300||37|
|laguna beach art galleries||1300||37|
|mcmichael art gallery||1300||42|
|national art gallery dc||1300||88|
|national gallery of art sculpture garden||1300||63|
|portland art gallery||1300||64|
|santa fe art galleries||1300||47|
|wall art gallery||1300||72|
|z gallerie art||1300||50|
|addison gallery of american art||1000||35|
|art gallery jobs||1000||54|
|art gallery new york||1000||80|
|art gallery wall||1000||58|
|austin art galleries||1000||45|
|bellagio gallery of fine art||1000||43|
|best art galleries in miami||1000||45|
|chicago art galleries||1000||53|
|chicago art gallery||1000||51|
|dallas art galleries||1000||44|
|miami art galleries||1000||50|
|national gallery of art east building||1000||50|
|national gallery of art washington||1000||83|
|new orleans art galleries||1000||44|
|seattle art galleries||1000||52|
|twokinds art gallery||1000||20|
|z gallerie wall art||1000||52|
|art galleries in los angeles||880||50|
|art galleries london||880||63|
|art gallery las vegas||880||50|
|boston art galleries||880||45|
|carmel art gallery||880||34|
|crystal art gallery||880||28|
|denver art galleries||880||44|
|freer art gallery||880||46|
|key west art galleries||880||46|
|national gallery of art in washington dc||880||82|
|national gallery of art.||880||81|
|nelson art gallery||880||60|
|park city art galleries||880||32|
|san francisco art gallery||880||50|
|sedona art galleries||880||50|
|virtual art gallery||880||76|
|washington dc national gallery of art||880||82|
|art galleries dc||720||49|
|art galleries in new york city||720||68|
|art galleries portland maine||720||40|
|art gallery los angeles||720||58|
|art gallery nyc||720||77|
|art gallery online||720||94|
|art gallery rock hill sc||720||19|
|charleston art galleries||720||43|
|chelsea art galleries||720||48|
|concept art gallery||720||43|
|corcoran gallery of art||720||50|
|galleria nazionale d'arte moderna||720||42|
|gallery wall art set||720||46|
|jackson hole art galleries||720||43|
|kelly art gallery hudson wi||720||28|
|laelanie art gallery||720||29|
|nashville art galleries||720||30|
|national art gallery washington dc||720||95|
|norton art gallery||720||57|
|palm springs art galleries||720||30|
|pitzer art gallery||720||30|
|raven art gallery aspen||720||26|
|scottsdale art galleries||720||40|
|sea grape art gallery||720||16|
|stock images art gallery||720||55|
|vancouver art gallery||720||53|
|world's longest art gallery||720||28|
|albright-knox art gallery||590||61|
|art consignment gallery||590||50|
|art galleries chicago||590||53|
|art galleries in dc||590||48|
|art galleries los angeles||590||54|
|art galleries naples fl||590||35|
|art gallery charlotte nc||590||29|
|art gallery dc||590||63|
|art gallery lighting fixtures||590||34|
|art gallery paintings||590||88|
|art gallery sacramento||590||40|
|art gallery supplies||590||53|
|art gallery washington dc||590||62|
|asheville art galleries||590||53|
|aspen art gallery||590||32|
|austin art gallery||590||50|
|baltimore art galleries||590||30|
|bellagio art gallery||590||40|
|charlotte art galleries||590||23|
|cincinnati art galleries||590||42|
|clip art gallery||590||94|
|depree art center and gallery||590||26|
|door county art galleries||590||28|
|gallery of art||590||100|
|handcrafted tattoo and art gallery||590||29|
|local art galleries||590||34|
|local art galleries near me||590||46|
|memorial art gallery rochester||590||48|
|modern art gallery||590||100|
|nft art gallery||590||38|
|nyc art galleries||590||69|
|palm beach art galleries||590||34|
|pittsburgh art galleries||590||33|
|san antonio art galleries||590||42|
|san francisco art galleries||590||44|
|soho art gallery||590||43|
|st augustine art galleries||590||30|
|teen art galleries||590||24|
|the national gallery of art||590||91|
|tucson art galleries||590||34|
|wall gallery art||590||62|
|walters art gallery||590||61|
|wild child art gallery||590|
|art ai gallery||480||65|
|art galleries austin||480||43|
|art galleries charleston sc||480||43|
|art galleries colorado springs||480||30|
|art galleries in chicago||480||50|
|art galleries in new york||480||66|
|art galleries san diego||480||37|
How To Work With Us
We only work with art galleries that:
- Are ambitious and ready to grow their business
- Have the ability to handle the type of growth that will come from partnering with us
- Treat their staff and customers with respect
If it sounds like your gallery fits the bill, follow the easy steps below.
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