Attract More Clients With Highly Targeted
Written By: Joey Randazzo
Joey Randazzo is the owner and Founder of Portland SEO Growth Partners based in Portland, OR. He’s worked with hundreds of companies, including many florists, to build growth-centric SEO campaigns.
Updated: October 21, 2022
Explore Our Florists SEO Resources
Florist SEO Case Study: boutique Portland-based florist sees double the traffic, "direction requests", and phone calls YoY
Before working with us (September 2021):
- 110 clicks to your website from Google Maps
- 74 people requested directions to your shop on Google
- 16 phone calls from Google
- 216 clicks to your website from Google Maps (+96%)
- 142 people requested directions to your shop on Google (+92%)
- 28 phone calls from Google (+75%)
How We Help Florists Grow Their Business & See A
5.7x ROI on Their Monthly SEO Investment
Increase Google Rankings
Get your website ranking on Google Ads for florists for high-value keywords that customers are searching for.
More High-Quality Web Traffic
Get more interested customers coming to your website each month.
Increased Leads & Phone Calls
Get more motivated customers calling your shop to purchase flowers and plants.
You Get Your Time Back
Stop having to write your own blog content or trying to figure out digital marketing on your own.
Here's What You Want To See With Your Florist Website & SEO
When Someone Types "Florists Near Me" Into Google, You Show Up Here …
When Someone Types "Florists Near Me" Into Google, You Show Up Here …
Think about how people search for florists. They might be sitting on the couch with their soon-to-be-spouse, watching Netflix, and decide to pull out their smartphone.
They go to Google and type in something like “Florist Near Me” – the FIRST thing to show up is the Maps area of Google, called the Google Local Pack. The florists that show up here “win” and get the most phone calls.
When Someone Types "Best Florists in [City]" Into Google, You Show
Up Here …
When customers are looking for florists, they often use the language of “best florist near me” or “best florist in Portland”.
The florists that rank in the Maps area for these keywords get the most website visitors and phone calls.
When Someone Types Questions Into Google Like "How Do I Choose the Best Florist," You Show Up Here …
When Someone Types Questions Into Google Like "How Do I Choose the Best Florist," You Show Up Here …
People looking for floral arrangements ask tens of thousands, if not hundreds of thousands, of questions on Google each day. Questions like…
- “What flowers are best for a fall wedding?”
- “What are the traditional flowers for a funeral?”
- “Flowers for Valentine’s Day”
Ranking for these keywords in Google helps prove that your website is an “authority” and can be trusted.
People Are Searching Differently For Florists Than They
Check out the increase in people searching for “florist near me” over the last five years.
This screenshot above comes from a tool called Google Trends (a tool created by Google itself). You can see the dramatic increase in the number of people searching for “florist near me.”
See The Common Theme? You Want To Increase Your Floral Shop’s Digital Presence Online To Be Found By Motivated Customers
At the end of the day, you want more customers in your city to know that you exist. Whenever they do a Google search online around florists, you want to show up over your competitors.
How Do You Get Tangible Results With SEO Services for Florists?
Step 1: Comprehensive SEO Audit
Most SEO companies fail to complete this step. And this is the most critical step of all!
How can you get where you want to be if you don’t have any idea where you are?
We recommend doing a comprehensive SEO audit to determine:
- Current SEO performance
- Current SEO errors
- What your local competitors are doing
- Technical SEO performance
- And more
Step 2: Local SEO Visibility Audit
The goal for SEO for florists is to increase what we call your “local visibility.”
We use robust and powerful third-party tools to run an “SEO visibility test” on your business. This allows us to see how visible your business is on Google.
The report looks like this:
Step 3: Create a Roadmap Based on Data
We now have a lot of data from the SEO audit and the local SEO visibility audit.
SEO for florists should be strategized based on data. Most other SEO companies don’t do this! They have a “hunch” that something will work but aren’t referencing any data.
We recommend creating a comprehensive roadmap based on your specific data. If the data shows that your website is loading really slowly (which is negatively impacting performance), you should probably fix that first!
Step 4: Implement Highest Priority Changes First
Here’s where the magic happens:
Not all SEO activities are created equal.
Updating the alt text for images on a blog post from your flower shop ads from 2015 won’t be as impactful as improving your home page’s content.
This is why, based on the data, you need to target the “low-hanging fruit” opportunities first.
You don’t have a Google My Business set up? You should probably make one! You don’t have Service Pages specifically for “Weddings” and “Funerals,” you should probably build those first before worrying about the photos you have posted on your “About Us” page.
Step 5: Local SEO Best Practices & Content Creation at Scale
Here’s the bottom line. Local SEO for florists comes down to:
- Consistent information that Google trusts
- Authority; and
- Accurate information
For example: If your floral business has a different phone number on your website than what’s on your Facebook page, that’s a red flag for Google.
If Google chooses to rank your business, they can’t trust that if a user picks up the phone and calls, they’ll actually get through to you.
Having consistent NAPs on high-authority directories across the internet is critical.
Now, when it comes to “authority,” that’s where content comes in. If you create content that answers the questions your target audience is asking, Google will see your business as more authoritative than a florist who does not have much content on their site.
Step 6: Meticulously Track Data
The goal of SEO is to have a tangible impact on your flower shop marketing. We want to increase your website visitors and up your phone calls. And to ultimately have those activities lead to increased revenue.
To ensure your SEO campaign is performing as it should, you have to track data. Build a comprehensive dashboard that gives insights into your:
- Keyword rankings
- Website visitors
- Phone calls; and
- Other important KPIs
Top 4 Common SEO Mistakes Made by Florists
Not all SEO for florists is created equal! Let’s take a look at some common mistakes florists make, so you’ll know what to avoid.
Mistake 1: They Don’t Fill Out Their Google My Business in Detail
It’s all in the details! Your Google My Business listing should have your:
- Business name
- Address or service area
- Phone number(s)
- Website URL
- Business hours
- Reviews; and
- Blog posts
The more information you give about your floral shop, the more likely it is that Google will rank you higher — and that customers will be able to easily find you.
Mistake 2: They Don’t List All of Their Services Properly on Their Website
Let potential floral customers know exactly what they’ll be able to get from you. Do you offer free consultations? Delivery? Floral arranging classes? Include all of it on your site.
Mistake 3: They Fail to Create Data-Driven Content That Adds Value to Their Target Audience
Do you teach classes? Offer local delivery? Keywords are key here. Creating articles and blog posts that provide valuable information for customers seeking floral arrangements — while also containing important keywords — is one of the best ways to be easily found on Google.
Mistake 4: They Don’t Have a Reputable Process for SEO
Trying to get your cousin Joe who “knows a little about computers” to plug a few keywords for florist website SEO into your site content isn’t going to cut it.
Working with an SEO expert is the best way to grow your floral business and allow potential customers to find it more easily during online searches.
Florist SEO Services Shouldn't Be Cookie-Cutter — Everything Is 100% Customized To Your Business
Florist SEO is not the same as other types of SEO. But not every SEO company gets this. They use the same “tips and tricks” that they use in other industries, thinking that it’ll work with florists. That’s not how it works.
We treat your business as unique. We take an individualized approach to each industry (such as florists), to your specific city (NYC might be different than a small town in Kansas), and your specific website (is your website built on WordPress or Webflow?).
5 Tactical Local SEO Strategies for Contractors
Strategy 1: Google My Business Optimizations
This is an example of a florists Google My Business:
Well, this is an example of the front-end of a Google My Business account. The part that a person searching on Google can see.
Actually, before we go any further, let’s back up:
Why does Google My Business matter for florists? Google My Business profiles are relevant and important ranking factors if you’re wanting to rank in the Google Local Pack. If you forgot what the Google Local Pack is, here’s a screenshot:
Optimizing your Google My Business helps you show up there ☝️
And, when you rank in the Google Local Pack, you WIN. You get more phone calls and website traffic than that of your competitors.
But how do you optimize your Google My Business correctly so you can get found in the Google Local Pack?
The best way to optimize your Google My Business is..you ready for it? To provide as comprehensive information as possible.
There are many sections in which you can be comprehensive, such as:
- Your main description
- Your categories
- Your services
- Your products
- Your photos
Here’s a quick example that explains the difference between being comprehensive and not being comprehensive:
For your main description, you may just be inclined to write a sentence like… “We are a shop of flower enthusiasts who are ready to provide you with beautiful floral arrangements.”
That is just one sentence… Google allows 750 characters for the main description. Use them up! Do you offer consultations? Classes? Can you order specialty flowers? Do you have the capabilities for last-minute orders?
Answering EVERY possible question is how you can be more comprehensive.
Strategy 2: On-Page SEO for Your Homepage and Location Pages
On-page SEO for florists is just a fancy way of describing the content on your website.
It includes things like:
- Your title tags
- Your meta description
- Your header tags (H1, H2, H3)
- Internal and external links
- Your images
- And basically anything that you can put on a website page!
Why does on-page SEO for florists matter? Well, because Google cares about it.
For single-location florists, the most important page on your website, from a local SEO perspective, is your homepage. For multi-location florists, the most important pages on your website are your location pages.
When doing on-page SEO for these pages, you want to implement SEO-friendliness through keywords while also providing as much comprehensive information as possible to the user (and Google).
For example, instead of a title tag like “Sunshine Floral – 503.111.1111” you can provide more context to Google by writing something like “Trusted Florist in Downtown Portland – Sunshine Florist.”
Strategy 3: Website Architecture Best Practices
This is an underrated SEO strategy for florists. Your website architecture and your sitemap are intimately connected.
Google crawls your sitemap to understand your website architecture, which in turn allows Google to understand what your website is about.
Here’s what a sitemap might look like to Google.
A little confusing, right? Don’t worry about it too much. Just know that when Google looks at a sitemap like this, it’s putting together what your website is about (which is REALLY important for local SEO).
The main point is that your website structure should make sense hierarchically. Let’s use two of the main services that florists offer – 1) weddings and 2) funerals.
Where should these pages live on your site? First, you should probably have a “services” page that has the URL structure similar to .com/services/
Now, any services that you offer (such as weddings and funerals) should live UNDER this main services page. Like this:
This seems obvious, but many websites do this wrong. There’s no vertical architecture. Instead, every page lives directly under the homepage. Like this:
With this structure, it’s not clear to Google that “Weddings” is a service that you offer. It’s just another page on your site!
Strategy 4: Content Creation at Scale
This is where it gets fun. Customers search for thousands of questions on Google every day.
Some are very local:
- Best florists in [city]
- Best wedding flowers [city]
Some are generic:
- Why do people give roses?
- How to choose wedding flowers?
- Where do I buy a corsage?
- How long does a floral arrangement last?
If you answer these types of questions through comprehensive blog articles on your website, it will do 2 things:
- You may rank in Google for these keywords that people are searching and therefore drive traffic.
- Google will take notice and see your website as an authority over your competitors. Google will think, “Wow, they’re answering all of these floral-related questions that users have. Their website is, therefore, more valuable than local competitors who haven’t answered any questions.”
Strategy 5: User Experience is a Bigger Deal Than You Think - Stop the Keyword Stuffing!
The old days are gone. Keyword stuffing … PBN link building … all the stuff that used to work.
Google’s getting smarter. And Google’s starting to understand that a user’s experience on a website is important.
What does this mean for you as a florist?
- Make it easy for users to find what they’re looking for. They shouldn’t have to spend 5 minutes figuring out if you do funeral arrangements or not.
- Make it easy for users to contact you. Your phone number should be clickable on a mobile device. You should consider answering customer questions via text, so someone can easily find out exactly what they need to know without having to call. Anything to make the user’s experience SUPER easy.
- When writing content, you should actually offer value to the reader. Gone are the days of outsourcing writers who produce vague, keyword-stuffed articles. Your content should thoroughly answer the user’s questions and add value to them.
On Average, Our SEO Services for Florists Cost
31% Less Than Other SEO Companies
Compared to Other SEO Companies That Average Between $1.5k and $3k Per Month.
FAQs About Florists SEO Services
Here are the most common questions we’ve heard.
What is Florist SEO?
Florist SEO is a form of marketing that helps florists increase their visibility in search engines, particularly Google.
The specific SEO strategies that are used for florists vary greatly (which is why all florist SEO are NOT created equal).
- Keyword research
- On-page SEO
- Off-page SEO
- Google Maps optimizations
- Local SEO
- Content creation
- Landing page creation
- And more
Why Is SEO for Florists Important?
Florist SEO is important because it allows you to get in front of your target audience (the customers looking for a florist RIGHT NOW).
Think about how a social media flower marketing plan works: People are scrolling through Instagram or Facebook and stumble upon an advertisement for a florist in their city. They might be actively looking for a florist, but it’s unlikely.
On the other hand, SEO puts you in front of motivated buyers looking for what you have to offer.
SEO for florists allows you to show up on Google for people actively looking for a florist. Like people searching for “best florist near me” or “florist in downtown [city].” Ranking for those keywords has a MUCH higher conversion than people scrolling on Instagram.
How Long Does SEO for Florists Take To Work?
Florist SEO can take 1 week to 6 months for you to start seeing results. It depends on a variety of factors, including:
- How big a city you’re in
- How long your website has been around
- How high your website’s “domain authority” is
- How your current SEO is performing
- And much more
Some of our clients have seen 2x-3x the phone calls within a month after starting their SEO campaigns. Other clients don’t see noticeable increases in phone calls for 2-3 months.
Think about this, though:
If everyone could make a couple of tweaks on their website and rank overnight for the HIGHEST value keywords out there, like “best florist in New York City” then the internet would go haywire.
Things take time. Google built its algorithms that way for a reason.
What Florists SEO KPIs Should We Track?
SEO for florists should be meticulously tracked.
You want to know, with absolute certainty, that the money you’re investing in SEO is working for your floral business.
Because of that, you need to track certain metrics to ensure that the campaign is working, including:
- Keyword rankings: Are you ranking on page 1 of Google for your most important keywords? How are your keyword rankings changing week after week? Month after month?
- Organic website traffic: Is your organic website traffic from Google going up or down? Which keywords are driving the most traffic?
- Online lead submissions: Are you seeing more online leads? How are they changing month over month?
- Phone calls: Are you getting more phone calls from people searching on Google? How are phone calls changing over time?
How Do You Promote a Florist?
By utilizing carefully targeted SEO. SEO for florists should include content that your target audience is searching for.
How do we know what keywords and content your target audience is searching for? We use advanced software and tools that give us insider information and data. For example, we know that 590 people per month (on average) search for “best wedding flowers.”
So, with that being said, we do extensive keyword research to find the topics and questions that customers have.
- “How far ahead should I order flowers?”
- “What are the best flowers for a summer wedding?”
- “How do you preserve wedding flowers?
If you create content that answers these questions, then you can potentially rank in Google when people search for these.
Also, Google will favor your site more than competitors because Google will have more trust in your site.
What are the Most Valuable Florist Keywords for SEO?
|how to become a florist||2400||27|
|how much do florists make||1300||35|
|what is a florist||1000||51|
|how to be a florist||390||24|
|where do florists get their flowers||390||44|
|a new leaf florist||260||25|
|how much does a florist cost for a wedding||260||56|
|how much is a florist for a wedding||260||57|
|how do florists keep flowers fresh||210||35|
|a cut above florist||170||20|
|a florist near me||170||51|
|a goode florist||170||22|
|a johnson & sons florist||170||33|
|a touch of elegance florist||170||28|
|does 1800flowers use local florists||170||55|
|how do you spell florist||170||26|
|what do florists do||170||44|
|what does a florist do||170||48|
|a daisy a day florist||140||31|
|a moment of grace florist||140||24|
|a rose is a rose florist||140||26|
|a special touch florist||140||15|
|a touch of class florist||140||9|
|do you tip a florist||140||32|
|do you tip florist||140||33|
|how do you become a florist||140||29|
|how much to tip wedding florist||140||49|
|a beautiful california florist||110||31|
|a new beginning florist||110||33|
|a special rose florist||110||33|
|don evans florist||110||20|
|how much money do florists make||110||30|
|how to get a florist license||110||39|
|when to book florist for wedding||110||39|
|where is the nearest florist||110||49|
|a blooming earth florist||90||18|
|a bow k florist||90||19|
|a budding florist||90||22|
|a country florist sheldon iowa||90||12|
|a family tree florist temecula ca||90||26|
|a florist aurora flower delivery aurora co||90||26|
|a hometown florist benton ky||90||17|
|a johnson florist||90||40|
|a loving touch florist||90||14|
|a moment of grace florist warrenton mo||90||11|
|a simply southern florist enterprise al||90||8|
|a touch of country florist guilderland ny||90||26|
|a touch of vermont florist cranston ri 02920||90||19|
|do you need a license to be a florist||90||38|
|does a florist have to tell you who sent flowers||90||23|
|don evans florist kansas city||90||23|
|how do florists make money||90||42|
|how much does a florist make uk||90||22|
|how much money do florists make uk||90||35|
|how much to tip florist||90||43|
|how to become a florist online||90||48|
|how to start a florist||90||47|
|is being a florist a good career||90||33|
|what does it take to be a florist||90||31|
|what time do florists usually deliver||90||30|
|a and b florist florence sc||70||16|
|a basket of love florist||70||22|
|a better florist philippines||70||24|
|a bourne florist||70||25|
|a creation for you florist||70||13|
|a family tree florist||70||24|
|a florist is advertising 5 types of bouquets||70||5|
|a florist sells two dozen roses||70||6|
|a garden party florist||70||35|
|a garden party florist elmer nj||70||30|
|a heavenly florist||70||17|
|a heavenly florist newport news va||70||24|
|a johnson and sons florist st paul||70||31|
|a newberry florist and gifts||70||12|
|a special place west hartford florist||70||24|
|a special touch florist utica mi||70||15|
|a touch of class florist havana fl||70||17|
|a touch of country florist||70||21|
|a&b florist florence sc||70||16|
|do florists take back vases||70||12|
|do you tip florist delivery||70||33|
|don evans florist kansas city kansas||70||13|
|don johnson's florist & bridal salon||70||9|
|how much should i tip my wedding florist||70||54|
|how to become a florist adelaide||70||23|
|how to become a florist in oklahoma||70||19|
|how to make money as a florist||70||34|
|how to tie a florist bow with ribbon||70||43|
|is being a florist hard||70||23|
|what do florists do with unsold flowers||70||9|
|what is the average salary of a florist||70||40|
|where does a florist work||70||50|
|who owns ftd florist||70||41|
|a arrangement florist flowers||50||58|
|a beautiful california florist long beach||50||32|
|a beautiful day florist port st lucie||50||11|
|a better florist korea||50||15|
|a better florist manila||50||32|
|a calla lily florist||50||20|
|a cut above florist alpine ca||50||14|
|a florist and more||50||16|
|a florist is advertising five types of bouquets||50||2|
|a man and a woman florist||50||26|
|a new leaf florist charlottesville||50||6|
|a night in bloom florist||50||26|
|a simple suggestion florist||50||8|
|a southern tradition florist leesburg fl||50||22|
|a touch of class florist gifts stockbridge ga||50||18|
|a vanity fair florist||50||18|
|a village florist sandwich ma||50||20|
|are you supposed to tip a florist||50||34|
|can florist hydrangeas be planted outside||50||29|
|de jasmine florist melaka||50||19|
|do you tip florist for wedding||50||54|
|don t go to wendy the florist manga||50||6|
|don's florist charlottesville va||50||24|
|haven florist mullumbimby||50||15|
|how did florist learn the art of making bouquets||50||45|
|how mad is she florist||50||18|
|how much do florists make an hour||50||30|
|how much do wedding florists make||50||56|
|how much do you tip a wedding florist||50||47|
|how to be a florist tips||50||30|
|how to become a florist in pa||50||23|
|how to become an ftd florist||50||36|
|how to set up a florist shop||50||44|
|is florist a good career||50||35|
|what do florists sell||50||40|
|what does ftd florist mean||50||34|
|what is floristic composition||50||31|
|what is it like to be a florist||50||27|
|what kind of roses do florist use||50||40|
|what temperature do florists keep their coolers||50||23|
|where is the nearest florist shop||50||34|
|why knott florist waialua||50||15|
|a and a florist oxford mi||40||13|
|a arrangement florist greer sc||40||13|
|a beautiful california florist coupon code||40||10|
|a better florist instagram||40||25|
|a blossom shop florist bayville nj||40||16|
|a florist sold bouquets of red roses||40||3|
|a rose garden florist||40||30|
|a single rose florist south bend in||40||15|
|a touch of class florist greenville sc||40||27|
|a touch of love florist||40||20|
|a touch of spring florist||40||20|
|a wild bunch florist||40||18|
|florist near me||450000||50|
|local florist near me||6600||44|
|walter knoll florist||6600||57|
|wedding florist near me||6600||70|
|fort lauderdale florist||5400||37|
|florist jobs near me||4400||35|
|florist naples fl||4400||40|
|colorado springs florist||3600||43|
|florist charlotte nc||3600||52|
|florist san francisco||3600||51|
|las vegas florist||3600||51|
|best florist near me||2900||69|
|florist austin tx||2900||51|
|florist greenville sc||2900||40|
|florist jacksonville fl||2900||38|
|florist lexington ky||2900||43|
|florist louisville ky||2900||48|
|florist wilmington nc||2900||37|
|forget me not florist||2900||42|
|ftd florist near me||2900||73|
|san antonio florist||2900||49|
|san diego florist||2900||48|
|wholesale florist near me||2900||65|
|florist alexandria va||2400||41|
|florist columbia sc||2400||39|
|florist columbus ohio||2400||48|
|florist greensboro nc||2400||47|
|florist huntsville al||2400||34|
|florist new orleans||2400||40|
|florist portland oregon||2400||54|
|florist raleigh nc||2400||50|
|florist rochester ny||2400||52|
|fort myers florist||2400||35|
|fort worth florist||2400||50|
|how to become a florist||2400||27|
|ashland addison florist||1900||42|
|boca raton florist||1900||42|
|central square florist||1900||50|
|florist birmingham al||1900||41|
|florist charleston sc||1900||49|
|florist durham nc||1900||43|
|florist franklin tn||1900||36|
|florist henderson nv||1900||38|
|florist knoxville tn||1900||50|
|florist los angeles||1900||58|
|florist mobile al||1900||38|
|florist nashville tn||1900||51|
|florist portland maine||1900||35|
|florist richmond va||1900||49|
|florist savannah ga||1900||32|
|florist scottsdale az||1900||44|
|florist springfield mo||1900||40|
|florist st petersburg fl||1900||39|
|florist staten island||1900||42|
|florist vancouver wa||1900||32|
|florist venice fl||1900||23|
|in bloom florist||1900||53|
|mayesh wholesale florist inc||1900||46|
|st louis florist||1900||52|
|virginia beach florist||1900||49|
|chapel hill florist||1600||34|
|city line florist||1600||42|
|fall river florist supply||1600||48|
|florist arlington va||1600||34|
|florist asheville nc||1600||33|
|florist athens ga||1600||29|
|florist baton rouge||1600||44|
|florist bend oregon||1600||31|
|florist clarksville tn||1600||32|
|florist columbus ga||1600||33|
|florist cumming ga||1600||11|
|florist fayetteville ar||1600||33|
|florist fayetteville nc||1600||32|
|florist frederick md||1600||33|
|florist fredericksburg va||1600||35|
How To Work With Us
For starters – we don’t work with all florists.
We only work with florists who:
- Are ambitious about growing their business
- Have the bandwidth to take the growth that will come from working with us
- Treat their employees and their customers well
If that sounds like you, then go through the easy process below:
Request a 'Free SEO Audit'
This process takes about 2 minutes.
Check Your Email
In less than 24 hours, one of our talented SEO specialists will send you a 3-5 minute customized video analysis. It will explain opportunities for you to outperform competitors.
If you’re looking for SEO growth, we can help. Give us a call today to learn more about our pricing and availability.