Attract More Clients With Highly Targeted

Interior Designers SEO


Written By: Joey Randazzo

Joey Randazzo is the owner and Founder of Portland SEO Growth Partners based in Portland, OR. He’s worked with hundreds of businesses to build growth-centric SEO campaigns.

Updated: March 8, 2023

This Interior Designers SEO Guide Has Been Comprehensively Updated for 2023

Due to consistent algorithm updates, the relatively recent Helpful Content Update in late 2022, we’ve updated the written content that already existed on the page. We’ve written new content. And we’ve filmed new video content. Everything is up-to-date, fresh, and helpful for your interior design business to dominate Google for 2023.

How We Help Interior Designers Grow Their Practice & See A

5.7x ROI on Their Monthly SEO Investment

Increase Google Rankings

Get your interior design website ranking on Google for high-value keywords that home and business owners are searching for. 

More High-Quality Web Traffic

Get more interested potential clients to your website organically each month. 

Increased Leads & Phone Calls

Receive more leads and phone calls from home and business owners looking for assistance decorating their homes or businesses.

You Get Your Time Back

Spend less time trying to create content and get seen online and get back to doing what you love — helping clients create interior spaces they love. 

Here's What You Want To See With Your Interior Design Website & SEO

When Someone Types "Interior Designers Near Me" Into Google, You Show Up Here …

interior designers featured snippet

When Someone Types "Interior Designers Near Me" Into Google, You Show Up Here …

Consider how potential clients are searching for interior designers. They’re probably scrolling through Pinterest trying to figure out how to decorate, or they’re spending far too much time on Amazon or Wayfair trying to match their unique style and realize they need the professionals. 

They stop scrolling, go to Google, and type in “interior designers near me” – the FIRST thing to show up is the Maps area of Google, this is called the Google Local Pack. The interior designers that show up here “win” and get the most phone calls.

When Someone Types "Best Interior Designers in [City]" Into Google, You Show
Up Here …

interior designers featured snippet 1

When potential clients are looking for interior designers, they often use the language of “best interior designer near me” or “best interior designer in [city]”. 

Interior designers with the highest ranking in the Maps area for those keywords get the most visitors and phone calls. 

interior designers featured snippet 1

When Someone Types Questions Into Google Like "How Should I Decorate My Guest Bedroom" You Show Up Here …

When Someone Types Questions Into Google Like "How Should I Decorate My Guest Bedroom" You Show Up Here …

Home and business owners ask a multitude of questions about interior design on Google each day. Questions like …

  • “How much does an interior designer cost?”
  • “Who is the best interior designer in Portland?”
  • “Can an interior designer help me redecorate my condo?”

Ranking for these keywords in Google proves that your website is an “authority” and can be trusted.

People Are Searching Differently For Interior Designers Than They Used To

Just take a look and see the increase in people searching for “interior designer near me” over the last five years.

interior design seo

This screenshot above comes from a tool called Google Trends (a tool created by Google itself). You can see the increase in the number of people searching for “interior designers near me.”

See The Common Theme? You Want To Increase Interior Designer's Digital Presence Online To Be Found By Motivated Potential Clients

At the end of the day, you want more potential clients in your city to know that you exist. Whenever they do a Google search online around interior designers, you want to show up above your competition.

How Do You Get Tangible Results With Interior Design SEO Services?

Step 1: Comprehensive SEO Audit

Unfortunately, most SEO companies skip this step and fail to recognize just how important an SEO audit is.

It’s almost impossible to get where you want to go if you don’t know where you currently stand.

We always encourage clients to do a comprehensive SEO audit to determine:

  • Your current SEO performance
  • Your current SEO errors
  • What your local competitors are doing
  • Your technical SEO performance
  • And more

Step 2: Local SEO Visibility Audit

The objective for interior designer SEO is to increase your “local visibility,” as we call it.

With the help of several powerful third-party tools, we run an “SEO visibility test” on your business. This test gives us a clear picture of how visible your business is on Google. 

The report looks like this:

Step 3: Create a Roadmap Based on Data

Once our audit is completed, we can analyze all the data from both the SEO audit and the local visibility audit. 

SEO for interior designers should be implemented based on the information from these audits — it should never be based on a “hunch” that SEO strategies will work, it should be based on data. 

As SEO specialists, we will create a comprehensive roadmap based on the data we find during our analysis. This roadmap will show all the changes we recommend making based on the highest priority to the lowest priority items. 

For example, if data shows that your website is loading very slowly, negatively impacting its performance, you should probably start by fixing that! 

Step 4: Implement Highest Priority Changes First

It’s time! Here’s where the magic happens:

Not all SEO changes are created equal.

A good example of this is alt text. Although updating alt text for all of the images on your website can be beneficial, if they are from 2015, it won’t be as impactful as updating the content on your homepage. 

To get the most benefit out of SEO, we look at the data and target any“low hanging fruit” opportunities. 

Do you have a Google Business Profile account set up? If not, you should probably make one! 

Do you have all of your services listed on a Services Page? If not, building those pages should take priority over updating the alt text on old images. 

Step 5: Local SEO Best Practices & Content Creation at Scale

Local SEO for interior designers is all about the following:

  • Consistent information that Google trusts
  • Authority
  • Accurate information

If the phone number associated with your business on your website is different than the one on your Facebook page, Google will likely see that as a red flag.  

Because your phone numbers don’t match, and users may not be able to get through to you if they pick up the phone and call, Google may choose not to rank your business.

Consistent NAPs on high-authority directories across the internet are crucial. 

Now, when we refer to “authority,” we’re referring to the content on your website. If you are creating content that answers the questions your target audience is asking, Google will consider your business as more authoritative than an interior designer who has little to no content on their website.

Step 6: Meticulously Track Data

The goal of SEO is to have a tangible impact on your interior design business. To increase website traffic. To increase phone calls. And to ultimately increase revenue through leads based on those activities. 

Tracking data is one of the best ways to ensure your SEO campaign is performing.  You can do this by creating a comprehensive dashboard that provides insights into your: 

  • Keyword rankings
  • Website visitors
  • Phone calls
  • And other important KPIs

Top 4 Common SEO Mistakes Made by Interior Designers

Mistake 1: They Don’t Fill Out Their Google Business Profile in Detail

When creating a Google Business Profile account, you must provide as many details as possible about your business. Almost every Google Business Profile contains the following information: 

  • Phone number(s)
  • Business name
  • Address or service area
  • Website URL; and
  • Business hours

But your goal is to rank HIGHER than the other interior designers, and, to do that, you want to provide more than the basic information about your business. 

As an interior designer, consider adding things to your Google Business Profile, like: 

  • Photos of your business and the work you’ve done,
  • Videos of how you work with clients as an interior designer
  • Detailed descriptions of what potential clients can expect when working with you

Mistake 2: They Don’t List All of Their Services Properly on Their Website

As an interior designer, you may already have a page on your website that provides users with a basic understanding of the services you offer clients. 

To take things up a notch, and increase your SEO, consider adding components to your website like: 

  • In-depth content about different services you offer
  • Multiple ways to easily connect with your business 
  • A strong site architecture

When building your website, put yourself in the shoes of your potential clients and what they might be needing assistance with when searching for interior designers. 

Does that information appear somewhere on your website? Is it easily accessible for readers? 

Mistake 3: They Fail to Create Data-Driven Content That Adds Value to Their Target Audience

One of the best ways to be found on Google is by creating blog posts that provide readers with the information they find valuable. 

Taking the time to do some extensive keyword research can help you actually target your ideal audience by getting into their heads and knowing, not just assuming, what it is your potential clients are searching for. 

Mistake 4: They Don’t Have a Workable Process for SEO

How can you produce an SEO campaign that gets consistent results? By establishing workable processes for the strategies you plan to implement. 

To see results over an extensive period, SEO strategies must constantly adapt to the everchanging algorithms of Google, as well as changes within your industry. 

SEO is not a once-and-done project. This is why the specialists at SEO Growth Partners have created repeatable SEO strategies and processes that get results over and over again. 

Interior Designer SEO Services Shouldn't Be 🍪 Cookie-Cutter — Everything Is 100% Customized To Your Business

Interior Design SEO is not the same as other types of SEO. Unfortunately, many other SEO companies treat it as such. They use the same “tips and tricks” that they use in other industries, thinking that it’ll work for interior designers.

But there are better ways to go about SEO. 

We treat your business as unique. We take an individualized approach to each industry (such as interior designers), to your specific city (NYC might be different than a smaller town in Montana), and your specific website (is your website built on WordPress or Webflow?).

SEO for mental health providers is not the same as SEO for other types of businesses. 

5 Tactical Local SEO Strategies for Interior Designers

Strategy 1: Google Business Profile Optimizations

This is an example of an interior designer’s Google Business Profile:

seo for interior designer

Well, this is an example of the front-end of Google Business Profile. The part that a Google searcher can see.

Before we continue, let’s rewind:

Why would Google Business Profile matter for interior designers? Google Business Profiles are relevant and important ranking factors to rank in the Google Local Pack. If you forgot what the Google Local Pack is, below is a screenshot:

seo for interior designers

Optimizing your Google Business Profile helps you get found within the pack.  

Spoiler alert: When you show up in the Google Local Pack, you WIN. You’ll receive more website traffic and phone calls than the rest of the competition.

So, how do you optimize your Google Business Profile so you get seen in the Google Local Pack?

The answer is … are you ready for it? Comprehensiveness.

The easiest and best way to optimize your Google Business Profile is to provide as comprehensive information as possible.

Google Business Profile contain many sections that you can provide comprehensive information, including your:

  • Categories
  • Main description
  • Services
  • Products
  • Photos

Curious about what a comprehensive Google Business Profile looks like? Here’s a great example:

Many businesses only provide a short sentence about their business, like “ We are a team of interior designers who have 20+ years of experience in Portland.” 

But what many businesses don’t realize is that Google allows 750 characters for your main description. Do you service businesses and residential clients? How far do you travel? 

Answering as many questions as possible in the 750 characters you are given offers potential clients, and Google, the opportunity to see that you are the interior designer they need. 

Strategy 2: On-Page SEO for Your Homepage and Location Pages

On-page SEO for interior designers is just a fancy way of describing the content on your website.

The content includes things like:

  • Your title tags
  • Your meta description
  • Your header tags (H1, H2, H3)
  • Internal and external links
  • Your images
  • And basically, anything that you can put on a website page!

Why does on-page SEO for interior designers matter? Well, Google cares about it. This information tells Google whether your website is worth ranking. 

For single-location interior designers, the most important page on your website, from a local SEO perspective, is your homepage. If you are a  multi-location interior designer,  the most important pages on your website are your location pages.

When optimizing on-page SEO for these pages of your website, implementing SEO-friendliness through the use of keywords, while providing comprehensive information is vital to the success of your SEO strategy. 

Strategy 3: Website Architecture Best Practices

Your website’s architecture and site map are intimately connected — and using website architecture best practices is an underrated SEO strategy for interior designers. 

Google has bots that crawl your website’s sitemap to understand its architecture, which allows Google to understand what your website is about and how it adds value to your potential clients. 

Here’s what a sitemap might look like to Google.


Pretty confusing, right? Don’t worry about it too much. The important thing is to understand that when Google looks at a sitemap, it’s pulling information to determine what your website is about — and that’s really important for local SEO. 

The main takeaway is this: 

Your website structure should make sense hierarchically. 

Let’s use two of the main services that interior designers provide – 1) Furniture selection and 2) Space planning and design.

Where should these pages live on your site? First, you should probably have a “services” page that has a URL structure similar to .com/services/

Now, any services that you offer (such as furniture selection or space planning) should live UNDER this main services page. See below:

  • .com/services/furniture-selection
  • .com/services/space-planning-and-design

This seems obvious, but many websites do this wrong. There’s no vertical architecture. Instead, every page lives directly under the homepage. See below:

  • .com/services/
  • .com/furniture-selection/
  • .com/space-planning/
  • .com/space-designs/

With this structure, it’s not clear to Google that “Furniture Selection” is a service that you provide, instead, it’s just a page added to your website. 

Strategy 4: Content Creation at Scale

This is where the fun begins for us SEO gurus. People looking for interior designers search for thousands of questions on Google every day.

Some are very local:

  • Best interior designers in Portland
  • Interior designers who service the Portland area

Others are more generic:

  • How much does an interior designer cost to hire?
  • What does an interior designer do? 
  • Is it worth it to hire an interior designer? 
  • Tips for hiring an interior designer

By answering these types of questions and queries through comprehensive content on your website, you will do two things: 

  1. Increase your chances of ranking in Google for the keywords people are searching for, in return, it will drive traffic to your website. 
  2. Google will start paying attention to your website and see it as authoritative. Google will think “wow, this website answers all of the questions that users have about interior designers. This content is much more valuable than the competitors who aren’t answering these questions on their websites.” 

This is a perfect example of a content strategy we’ve executed for an interior design client.

They have a couple of specific specialties, such as medical offices, assisted living facilities, multi-family housing, and more.

So, we created comprehensive pages targeting each of these keywords, such as assisted living interior design or interior designer for medical offices. 

Click on the links above and you can see exactly how the pages are templated, executed, and more. 

Strategy 5: User Experience is a Bigger Deal Than You Think - Stop the Keyword Stuffing!

Gone are the days of keyword stuffing, PBN link building, etc. — the things that used to work to rank in Google no longer do. 

Google’s getting smarter and is starting to understand that a user’s experience on a website is crucial.

What does this mean for interior designers when building a website? 

  • Make it easy for users to find what they’re looking for. They shouldn’t have to spend five minutes trying to find your blog content. 
  • Make it easy for users to contact you. Ensure that your phone number is clickable on a mobile device. Consider having multiple sections on your website where readers can click to contact you. Think about how you would want to reach a service provider and consider adding it to your website. 
  • When writing content, you should actually offer value to the reader. The content you provide your readers should thoroughly answer the questions they are asking and add value to them. Vague, keyword-stuffed articles written by outsourced writers who don’t take the time to learn the ins and outs of your business simply won’t do. 

On Average, Our Interior Designers SEO Services for Cost

31% Less Than Other SEO Companies

Compared to Other SEO Companies That Average Between $1.5k and $3k Per Month.

FAQs About Interior Designers SEO Services

Here are the most common questions we’ve heard regarding interior designers.

What Is Interior Designers SEO?

SEO for interior designers is a form of marketing that helps increase interior designers’ visibility in search engines, like Google.

Not all interior designer SEO is created equal — the specific strategies used for your business may vary from the interior designer two cities over. 

Strategies include:

  • Keyword research
  • On-page SEO
  • Off-page SEO
  • Google Maps optimizations
  • Local SEO
  • Content creation
  • Landing page creation
  • PR 
  • And more

Why Is Interior Designers SEO Important?

SEO for interior designers is vital for your business to get in front of your target audience online (the people searching for interior designers RIGHT NOW). 

Think about how social media marketing for interior designers works: Internet users are scrolling through social media and stumble upon an advertisement for an interior designer in their area. They might be actively looking for an interior designer, but it’s unlikely.

On the other hand, SEO puts you in front of motivated buyers looking for what you have to offer:

SEO for interior designers allows you to appear in Google for people actively searching for interior designers People searching for “best interior designer near me” or “interior designers in downtown Portland.” Ranking for those keywords has a MUCH higher conversion than people scrolling on Instagram.

How Long Does SEO for Interior Designers Take to Work?

SEO for interior designers can take anywhere from one week to six months for you to start seeing results. It depends on a variety of factors:

  • How big of a city you’re in
  • How long your website has been around
  • How high your website’s “domain authority” is
  • How your current SEO is performing
  • And much more

Some of our clients have seen 2x – 3x phone calls and leads within one month after starting their SEO campaign. Other clients don’t see noticeable increases in phone calls for several months.

Think about this, though:

If every business just made a couple of tweaks on their website and started ranking overnight for the HIGHEST value keywords out there, like “best interior designer in New York City” then the internet would go haywire.

Good things take time. Google built its algorithms that way for a reason.

What Interior Designers SEO KPIs Should We Track?

Interior designer SEO key performance indicators should be meticulously tracked.

It is critical that you know, without a doubt, that what you’ve invested in SEO is working for your interior design business. 

For this reason, you must track certain metrics to be sure that your campaign is working: 

  • Keyword rankings: Are your ranking on Page 1 of Google for your most important keywords? How are your keyword rankings changing week over week? Month over month?
  • Organic website traffic: Is your organic website traffic from Google going up or down? Which keywords are driving the most traffic?
  • Online lead submissions: Are you seeing more online leads? How are they changing month over month?
  • Phone calls: Are you getting more phone calls from people searching on Google? How are phone calls changing over time?

What Type of Content Should Interior Designers Websites Have?

SEO for interior designers should involve creating content that your target audience is looking for:  

How do you figure out what keywords or content your potential clients are searching the internet for? We use advanced software and tools that give us insider information and data. We, for example, know that 3,600 people per month (on average) search for “how to decorate a bathroom.”

So, with that being said, we do extensive keyword research to find the topics/questions that potential clients have. 

Questions like:

  • “How to decorate a new home”
  • “Interior design ideas for new-build homes?”
  • “Garage interior design ideas?”

If you create content that answers these questions, then you can potentially rank in Google when people search for these.

Google will also favor your site more than competitors because your website will appear more authoritative. 

What are the Most Valuable Interior Designers Keywords for SEO?

How To Work With Us

First of all – we don’t work with all interior designers

We only work with interior designers who:

  • Are ambitious about growing their business
  • Have the bandwidth to take the growth that will come from working with us
  • Treat their employees and their customers well

If that sounds like you, then go through the easy process below:

Step 1

Request a 'Free SEO Audit'

This process takes two minutes or less.

Step 2

Check Your Email

In less than 24 hours, one of our expert SEO specialists will send you a 3-5 minute customized video analysis explaining all the SEO opportunities you have to outperform your competitors.

Step 3

Sit Back And Watch Your SEO Skyrocket

Our case studies show the success that other U.S.-based businesses have seen through our services. You can have the same results.

If you’re looking for SEO growth, we can help. Give us a call today to learn more about our pricing and availability. 

Let's Take Your Interior Designers From The "Best Kept Secret" To The "Most Sought After Brand"