Keyword Research in Portland
Keyword Research Done According To Google's Best Practices.
What is Keyword Research?
To us, this is what keyword research looks like:
At the most basic level, keyword research is gathering the necessary keyword to find out which ones are worth “targeting” in an SEO campaign.
Most SEO companies in Portland aren’t as thorough as us.
They’ll say “x keyword has 2,000 searches per month and y keyword only has 500 searches per month. So, let’s target x”
But, what they fail to think about are all the other factors for each keyword, such as:
- Competition level
- What the intent behind each keyword is (who cares how many people are searching if no one wants to buy)
- The potential ROI for each keyword (yes, we’ve created an algorithm to calculate this)
How Does Keyword Research Work?
As a company, we pay a lot of money for the leading keyword research tools and other SEO tools on the market.
These are industry-leading platforms that the best-of-the-best use.
From there, we do a LOT of research to first understand your target audience. Who are they? What are their problems? How do they search? Are they interested in buying today or do they want to just do some research?
After understanding your target audience, we get to work.
Depending on the industry, we’ll find between 200 and 1,500 of the highest-value keywords for your business.
After that, we categorize the keywords by “content opportunity score” so that your business can target the “low hanging fruit” that will lead to the quickest and most long-term ROI.
How Can Your Business Benefit From Keyword Research?
- Having real data to make strategic decisions (instead of basing SEO on assumptions)
- Getting quicker rankings and quicker return on investment by targeting more optimal keywords
- By investing in keyword research, you know which keywords you want to rank for and therefore have a benchmark that you can track over time
- Transforming your local Portland business from the best kept secret to the most sought after brand
Bridgetown Aesthetics
Increasing Local Traffic by 379% - Leading to Double The Phone Calls
- Keyword Research
- Local SEO
- Content Creation & Optimization
- Google Maps Marketing
Keyword Research Statistics To Prove It Works
93% of the time, an online session begins by searching keywords on a search engine
16-20% of keywords searched on Google in any given day have never been searched before.
Every month, people visit over 1.5 billion business locations related to keywords they searched for on Google.
What Happens If You DON'T Invest In Keyword Research?
- "If you always do what you've always done, you'll always get what you've always gotten." Which is probably poor rankings and lack of local exposure.
- You'll be in the dark, unsure which queries your ideal clients are searching for
- When doing SEO on your website, you'll likely target the wrong keywords since you don't have data
- You likely won't rank for high-value searches from local Portland consumers because you won't be targeting the correct keywords
How To Work With Us
First of all – we don’t work with all Portland businesses.
We only work with businesses who:
- Are ambitious about growing their business
- Have the bandwidth to take the growth that will come from working with us
- Treat their employees and their customers well
Step 2
Check Your Email
In less than 24 hours, one of our talented SEO specialists will send you a 3-5 minute customized video analysis. It will explain opportunities for you to outperform competitors
Step 3
Sit Back And Watch Your SEO Skyrocket
Just take a look at our case studies of the success that other Portland businesses have seen. You can have the same results.
Chiavaye
From 14 Organic Visitors In April 2019 to 3,060 Organic Visitors in March 2020
- Keyword Research
- Content Creation & Optimization
- Content Promotion
Let's Take Your Business From the "best kept secret" in Portland to the "most sought after brand"
