What is Link Building?
Link building is when your website gets other websites to “vouch” for your content by sending links to your site.
Basically, link building is when the website tries to get a lot of high-quality backlinks in order to rank better for SEO.
But, there’s a problem.
A lot of Portland SEO companies are not 100% ethical in their link building. They use grey-hat (somewhat shady) or black-hat strategies (really shady and frowned upon by Google) to get links.
They might pay for links or use link farms.
Here at Portland SEO Growth, we use white-hat linking strategies (approved by Google) to get links to your website.
How Does Link Building Work?
There are two ways to get links.
- Pay for links: This is what a lot of SEO companies in Portland do. This is NOT allowed by Google. On top of that, these links are considered “spammy.” They might immediately help SEO but long-term will have detrimental effects for rankings
- Get links naturally through best practices: The other option is to get natural, high-quality links that will have long-term benefits for SEO.
How Can Your Business Benefit From Link Building?
- The more high-quality links your website has, the more authoritative your website will look to Google
- The more high-quality backlinks your website has, the more referral traffic you'll get from those links
- The more local high-authority backlinks your website has (through press releases), then the more local authority your business will have
- Transforming your local Portland business from the best kept secret to the most sought after brand
Bridgetown Aesthetics
Increasing Local Traffic by 379% - Leading to Double The Phone Calls
- Keyword Research
- Local SEO
- Content Creation & Optimization
- Google Maps Marketing

Backlink Statistics To Prove It Works
Social sharing can boost website links by up to 245% over the course of a year
Earned Links Tweet
Backlinks are one of Google's top 3 ranking factors
Search Engine Journal Tweet
The data still shows a strong correlation between links and rankings. Google's public statements and its actions (in implementing penalties) also tell the same story.
Moz Tweet
What Happens If You DON'T Invest In Link Building?
- "If you always do what you've always done, you'll always get what you've always gotten." Which is probably poor rankings and lack of local exposure.
- Your competitors with lots of links will look more authoritative to Google (and they'll rank better)
- You won't get as much website traffic (or sales)
- You'll keep spinning your wheels thinking, "Why isn't this SEO thing working?!"
How To Work With Us
First of all – we don’t work with all Portland businesses.
We only work with businesses who:
- Are ambitious about growing their business
- Have the bandwidth to take the growth that will come from working with us
- Treat their employees and their customers well
Step 2

Check Your Email
In less than 24 hours, one of our talented SEO specialists will send you a 3-5 minute customized video analysis. It will explain opportunities for you to outperform competitors
Step 3

Sit Back And Watch Your SEO Skyrocket
Just take a look at our case studies of the success that other Portland businesses have seen. You can have the same results.
Chiavaye
From 14 Organic Visitors In April 2019 to 3,060 Organic Visitors in March 2020
- Keyword Research
- Content Creation & Optimization
- Content Promotion


Let's Take Your Business From the "best kept secret" in Portland to the "most sought after brand"
