What is Off-Page SEO?
When Google is determining which sites will rank over others, it looks at certain ranking factors.
There are ranking factors that Google looks at that are based off of details on your website.
But, there are also ranking factors that Google looks at that are based on things that are not located on your website.
Off-page SEO are the ranking factors that are are not influenced by strategies implemented on your website.
The most common off-page SEO factor is backlinks. But, there are many more, including:
- Social signals
- Brand mentions
- And more
How Does Off-Page SEO Work?
For example, let’s take 2 hypothetical Portland businesses.
For this example, both Portland businesses have identical websites. And, we mean identical. The same pages. The same content on each page.
But, one of these websites has:
- Tons of high-authority backlinks
- Lots of social engagement on Instagram, Facebook, and Twitter.
- Many local websites mentioning their brand name
The other website, on the other hand, has none of these.
Which website do you think will rank better?
The website with better off-page SEO, yes.
How Can Your Business Benefit From Off-Page SEO?
- Showing up in the search engines more often for relevant searches made by your ideal clients
- Boosting website traffic from Google due to increased authority in Google's eyes
- Increasing motivated buyers calling your business due to increased rankings
- Your team can do what they do BEST while your website produces high-quality leads
- Transforming your local Portland business from the best kept secret to the most sought after brand
Bridgetown Aesthetics
Increasing Local Traffic by 379% - Leading to Double The Phone Calls
- Keyword Research
- Local SEO
- Content Creation & Optimization
- Google Maps Marketing
Off-Page SEO Statistics To Prove It Works
If you publish high-quality content that is highly cited on the internet — and I’m not talking about just links, but also mentions on social networks and people talking about your branding, crap like that. Then you are doing great
Google’s Panda patent also refers to mentions, aka “implied links,” as a signal that could be equal in weight to the good old backlinks
If people are talking about your brand, Google will see those mentions as implied links and enhance your SEO.
What Happens If You DON'T Invest In Off-Page SEO?
- "If you always do what you've always done, you'll always get what you've always gotten." Which is probably poor rankings and lack of local exposure.
- You don't give yourself the BEST opportunity to rank - you are likely missing out
- Google might not see you as authoritative
How To Work With Us
First of all – we don’t work with all Portland businesses.
We only work with businesses who:
- Are ambitious about growing their business
- Have the bandwidth to take the growth that will come from working with us
- Treat their employees and their customers well
Step 2
Check Your Email
In less than 24 hours, one of our talented SEO specialists will send you a 3-5 minute customized video analysis. It will explain opportunities for you to outperform competitors
Step 3
Sit Back And Watch Your SEO Skyrocket
Just take a look at our case studies of the success that other Portland businesses have seen. You can have the same results.
Chiavaye
From 14 Organic Visitors In April 2019 to 3,060 Organic Visitors in March 2020
- Keyword Research
- Content Creation & Optimization
- Content Promotion
Let's Take Your Business From the "best kept secret" in Portland to the "most sought after brand"
