8 Top SEO Keyword Tracking Tools

You’ve got a pretty good grip on SEO, and now that you’ve implemented it into your content marketing strategy, you want to be able to see what it’s doing for your business.

Aside from tracking how many new phone calls and purchases you’re getting, is there a better way to actually see what your SEO campaigns are doing for your business?

You might even be curious and think to yourself, “Where do I rank?” 

In this guide, we’ll walk you through…

  • How to track search engine rankings
  • How to check keyword ranking and 
  • How to track keyword ranking

After you’ve finished reading, you’ll be familiar with eigh different SEO tracking tools that will show you what keywords you are ranking for and how your content is working for you.

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What Is An SEO Tracking Tool?

SEO tracking tools are incredibly useful for a number of reasons.


  1. Help you discover the topics your audience is searching for
  2. Give you insight into what page and position you’re on in the SERPs
  3. Allow you to see how your content is ranking over time

Knowing where your site ranks in the SERPs for certain keywords is an important part of a good SEO strategy or campaign. 

It will give you a clear understanding of what is working, what is ranking and what is not.

You can also use SEO keyword tracking to:

  1. Understand and analyze your competitors’ keyword strategies 
  2. Identify new keyword opportunities
  3. View your backlink profile
  4. Save yourself the headache of a manual SEO audit
  5. Track your content’s SEO progress over time
  6. Visualize the data

Using SEO keyword tools can help you to identify: 

  • Keywords that a piece of content or your website is already ranking for but where some added optimization could make a huge difference. 
  • Your site is ranking for but you don’t want to rank for, so you can move these from your strategy.
  • Keywords you are performing well on and what present variations that are worth targeting.
  • Whether existing content needs to be optimized or if new content needs to be added.

How Much Does An SEO Tracking Tool Cost?

The great news about SEO tracking tools is that there are a handful that are free. 

Others will cost you. Some are at the low end of the spectrum while some can cost you a pretty penny.

Generally speaking, the higher the cost of the tool the more features and insight it will be able to give you.

A paid plan with an SEO keyword tracking tool can run you anywhere from $49 a month all the way up to $899 or more.

Plans vary in:

  • Features
  • The amount of keyword data your plan accepts
  • The number of campaigns you’re allowed

Depending on your ultimate goal and what you are trying to learn, a free tool may be a better option than a paid tool.

The bottom line is, you do need one—the benefits are endless. 

But why, exactly?

Read on to learn what an SEO keyword tracking tool can do for your campaigns, content, and business.

Do I Need An SEO Tracking Tool?

The answer is unequivocally yes. 

SEO tracking tools monitor everything from keyword rankings and conversions to lost links. 

If you are executing an SEO campaign but do not know …

  • Which keywords you are ranking for 
  • How your content is ranking for those keywords 
  • How they are ranking over time

… it can be problematic. 

SEO keyword tracking is absolutely critical to measure the impact and effectiveness of your work.

Continually refining your SEO strategy and letting the data dictate how you pivot is critical to your:

  • SEO success
  • Client retention
  • Perceived value

It also helps you adapt when you find that something isn’t working.

Knowing you need an SEO keyword tracking tool isn’t the challenging part—finding the right one for your company can be.

Because there are so many to choose from, paid vs. unpaid, multipurpose tools or full enterprise SEO platforms. The choice can feel as complicated as SEO itself.

And you want to be sure you pick the right one; after all, your keyword ranking data is at the heart of your SEO campaigns. 

If just reading about SEO keyword tracking overwhelms you, don’t worry. 

We can help.

Everything from keyword discovery to content writing to tracking, that’s our realm. 

Portland SEO Growth services Portland-based businesses and businesses across the United States. Click here to learn more.

Now, let’s take a look at 10 SEO tracking tools that can give you an insight into your SEO campaign.

8 Super Useful SEO Tracking Tools

If you’re looking to learn how to know keyword rankings, look no further than an SEO keyword tracking tool.

Tracking tools can give you an in-depth look at your content’s:

  • Conversion rate
  • Time on page
  • Pages per visit
  • Bounce rate
  • Scroll depth
  • Keyword rankings
  • Number of backlinks

All of these are tremendously helpful in identifying what is working and what areas you may need to pay more attention to.

Depending on your ultimate goal for SEO keyword tracking, one of the following SEO tools could be the key to your SEO success.

Tool #1: Agency Analytics

If you want to learn how to check keyword ranking in SEO, look no further than Agency Analytics.

Agency Analytics’ rank tracker tool is updated daily and allows you to:

  • View your change in SEO rankings over time
  • Have access to which keywords you are ranking for 
  • See where you are currently ranking
  • Understand how your ranking positions have changed over time
  • View how a piece of content or website is ranking on mobile compared to. Google and Google local pack

Without this, you have no measurable baseline for how your SEO campaign is doing and how your content is ranking.

A monthly plan with Agency Analysis will run you from $49 to $399 depending on which level you choose.

The plans vary in the number of:

  • Campaigns 
  • Keyword rankings
  • Site audit pages

If all of this sounds a little too technical for you, we’ve got your back.

Instead of spending hours (or days) doing SEO keyword tracking and getting frustrated, Portland SEO Growth can help.

Tool #2: SEMrush

If you are looking for maximum SEO data metrics or an all-in-one tool, SEMrush could be the right SEO keyword tracking tool for you.

With SEMrush, you can:

  • Track your content’s keyword rankings, organic traffic, and backlinks.
  • Gain insight into your competitors’ rankings and analyze how to improve.
  • Save your searches in lists, and have reports and updates sent right to your email.
  • Conduct SEO site audits.

If you opt for SEMrush’s Pro plan, you’ll pay $99.95/month. 

However, if you want to try before you buy, they also offer a free version with just an email sign-up, but be aware that your results will be limited compared to the paid version.

Tool #3: Ubersuggest

Ubersuggest has both a paid and free version available.

However, only the paid version of Ubersuggest has a keyword tracking tool. 

All plans, and the free version (with limitations) offer the following features:

  1. Domain Overview
  2. Organic Keywords
  3. Organic Monthly Traffic 
  4. Domain Score
  5. Backlinks Score

A paid plan with Ubersuggest varies depending on your choice of plan.

An Individual plan will cost you $29 per month while a Business plan rings up to $49 per month. If you choose to opt for the Enterprise plan, expect to pay $99 per month.

Using Ubersuggest, you’re also able to see:

  • Top Traffic Pages
  • SEO Keywords
  • Top SEO Pages
  • Content Ideas
  • Backlink Data
  • SEO Checker

Ubersuggest boasts one of the more affordable paid plans, so if you’re looking for more than a free plan can offer, this may be the right SEO keyword tracking tool for you.

Tool #4: Ahrefs

Wondering, “How does my website rank for a keyword?”

Ahrefs can tell you.

Ahrefs is an SEO tool that analyzes your content to provide you with data on your … 

  • Keyword
  • Link
  • Ranking 

… profiles to help you understand and adjust your SEO strategy.

The Lite plan with Ahrefs includes access for one user and will cost you $99 per month. 

They also offer a free trial option. You can get access for 7 days for $7.

Four of the main tools offered by Ahrefs include:

  1. Site Explorer
  2. Content Explorer
  3. Keywords Explorer
  4. Site Audit

For SEO keyword tracking purposes, the site explorer and content explorer would be the most useful tools.

Tool #6: Moz Rank Tracker

If you’re looking for a free SEO keyword tracker, Moz Rank Tracker offers a free 30-day trial for new customers.

This keyword tracking tool enables you to:

  1. Track your site’s keyword ranking performance and overall visibility on the SERP over time to know what’s working and what’s not.
  2. Track competitors’ movement on the SERP.

Finding competitor keywords has many benefits. 

Knowing what is working for the competition also allows you to see where there are gaps in their strategy and content and where you may be able to outrank them.

Tool #7: The Search Monitor

This is an SEO keyword tracking tool that captures advertising activity on…

  1. Paid search
  2. Organic search
  3. Social media
  4. Mobile search 
  5. Shopping engines 

… all over the world.

Because you can monitor ads in any location, you’re able to discover local competitors. 

The Search Monitor boats:

  • Customized Keywords
  • Geo-Targeting
  • Frequent Crawling & Mobile Coverage
  • Search Marketing Visibility Score

A pro plan with The Search Monitor starts at $599 a month with their next-tier plan, Ultimate, costing you $899 per month.

Tool #8: Alexa Rank Checker

According to Alexa Ranking, this rank a website receives is based on “How well a website [is doing] relative to all other sites on the web over the last 3 months.”

Alexa Rank Checker (by Small SEO Tools) is a free SEO tool that helps you check the current position of any website in relation to the Alexa ranking system. 

This SEO keyword tracking tool gives you insight into the …

  1. Global rank
  2. Reach
  3. Country rank
  4. Change in rank over time

… of your website or a specific piece of content.

Need Help With SEO Keyword Tracking?

While you can no doubt successfully implement an SEO strategy on your own ….

  • Keyword research
  • Keyword tracking; and 
  • Content production 

… can get to be overwhelming.

Let us help you.

Our team of writers and SEO experts will stay on top of your SEO campaigns so you can focus on running your business.

Portland SEO Growth services Portland-based businesses and businesses across the United States. Click here to learn more.

Picture of Garcelle Vierra

Garcelle Vierra

Writer and Editor