Attract More Clients With Highly Targeted

Medical Spa SEO

Check Out the Results of One of Our Medical Spa SEO Clients

Bridgetown Aesthetics

Bridgetown Aesthetics is a medical spa in Portland. As you can see from their full case study, their growth speaks volumes about our SEO strategies.

Their Growth

0 %
Increase in Local Exposure
0 %
Increase in Website Traffic
0 %
Increase in Phone Calls

How We Help Medical Spas Grow Their Business & See A

5.7x ROI on Their Monthly SEO Investment

Increase Google Rankings

Get your medical spa website ranking on Google for high-value keywords that potential clients are searching for.

More High-Quality Web Traffic

Get more interested clients coming to your website each month.

Increased Leads & Phone Calls

Get more motivated people calling your medical spa to schedule an appointment.

You Get Your Time Back

Stop having your receptionist writing blog content or trying to figure out digital marketing on their own.

Here's What You Want To See With Your Medical Spa Website & SEO

When Someone Types into Google "Medical Spa Near Me", You Show Up Here...

When Someone Types into Google "Medical Spa Near Me", You Show Up Here...

Think about the way people search for medical spas. They’re probably noticing some fine lines and wrinkles or wishing they didn’t have to deal with Melasma, and pull out their smartphone.

They go to Google and type in something like “Medical Spa Near Me” – the FIRST thing to show up is the Maps area of Google called the Google Local Pack. The medical spas that show up here “win” and get more phone calls than the competitors.

When Someone Types into Google "Best Medical Spa in [City]", You Show Up Here...

When potential clients are looking for medical spas, they often use the language of “best medical spa near me” or “best medical spas in [city]”.

The medical spas that rank in the Maps area for these keywords get the most website visitors and phone calls.

When Someone Types Queries into Google like "Benefits of Dermaplaning", You Show Up Here..

When Someone Types Queries into Google like "Benefits of Dermaplaning", You Show Up Here..

People ask tens of thousands, if not hundreds of thousands, of questions into Google each day. Questions like…

  • “How is cystic acne treated?”
  • “How long do lip fillers last?”
  • “Is microdermabrasion good for your skin?”

Ranking for these keywords in Google proves that your website is an “authority” and is trustworthy.

People Are Searching Differently For Medical Spas Than They Used To

Just take a look and see the increase in people searching for “botox near me” over the last five years. 

This screenshot above comes from a tool called Google Trends (a tool created by Google itself). You can see the steady increase in the number of people searching for “botox near me.”

See The Common Theme? You Want To Increase Your Medical Spa's Digital Presence Online To Be Found By Motivated Clients.

What it all comes down to is, you want more potential clients in your city to know that you exist. Whenever they do a Google search online around medical spas, you want to show up over your competitors.

How Do You Get Tangible Results With Medical Spa SEO Services?

Step 1: Comprehensive SEO Audit

Most SEO companies skip over this step. And, this is the most important step of all.

How can you get where you want to be if you don’t know where you are now?

We highly recommend doing a comprehensive SEO audit to determine your:

  • Current SEO performance
  • Current SEO errors
  • What your local competitors are doing
  • Technical SEO performance
  • And more

Step 2: Local SEO Visibility Audit

The goal for medical spa SEO is to increase your “local visibility,” as we call it.

We use robust and powerful third party tools to run a “SEO visibility test” on your business. This lets us see how visible your business is on Google.

The report looks like this:

Step 3: Create a Roadmap Based on Data

Now we have a lot of data from the SEO audit and the local SEO visibility audit. 

SEO for medical spas should be strategized based on gathered data. Most other SEO companies fail to do this and, instead, go off of a “hunch” that something will work.

We recommend creating a comprehensive roadmap based on the data. If, for example, the data shows that your website is loading slowly (which is negatively impacting performance), you should probably fix that first!

Step 4: Implement Highest Priority Changes First

Here’s where it gets interesting:

Not all SEO activities are created equal.

Adding image alt tags on a blog post from 2018 won’t be as impactful as improving the content on your homepage.

So, according to the data, you should target the “low hanging fruit” opportunities first.

You don’t have a Google My Business set up for your medical spa? You should probably create one! You don’t have a Services page? You should probably build that first before worrying about the internal links on old blog posts.

Step 5: Local SEO Best Practices & Content Creation at Scale

Local SEO for medical spas is made up of the following:

  • Consistent information that Google trusts
  • Authority
  • Accurate information

If your business has a different phone number on your website than what’s on your Facebook page, that’s a red flag for Google.

Google wouldn’t be able to trust that a user trying to call your business would actually get through to you.

Having consistent NAPs on high-authority directories across the internet is critical.

Now, in regards to “authority,” that’s where content takes the stage. If you create content that answers your target audience’s questions, Google will see your business as more authoritative than a medical spa that doesn’t have much content on their site.

Step 6: Meticulously Track Data

The goal of SEO is to have a tangible impact on your medical spa. To increase website visitors. To increase your phone calls. And ultimately to have those activities lead to increased revenue. 

To ensure your SEO campaign is performing successfully, you have to track data. Build a comprehensive dashboard that gives insights into your:

  • keyword rankings
  • website visitors
  • phone calls
  • and other important KPIs

Medical Spa SEO Services Shouldn't Be 🍪 Cutter - Everything Is 100% Customized To Your Business

Medical Spa SEO isn’t the same as other types of SEO. Sadly, many other SEO companies fail to make the distinction. They implement the same “tips and tricks” that they use in other industries, thinking that it’ll work with medical spas. That’s not the best strategy.

We treat your business as unique. We take an individualized approach to each individual industry (such as medical spas), to your specific city (Austin might be different than a smaller town in Iowa), and your specific website (is your website built on WordPress or Squarespace).

5 Tactical Local SEO Strategies for Medical Spas

Strategy 1: Google My Business Optimizations

This is an example of a medical spa’s Google My Business:

Well, this is what the front-end of a Google My Business looks like. The part that a Google searcher can see.

Actually, let’s back up:

Why do Google My Businesses matter for medical spas? Google My Business profiles are relevant and important ranking factors in order to rank in the Google Local Pack. If you forgot what the Google Lack Pack is, below is a screenshot:

Optimizing your Google My Business helps you get found there ☝️

And, when you show up in the Google Local Pack, you WIN. You get more phone calls and website visitors than your competitors receive.

So, how do you properly optimize your Google My Business so you get found in the Google Local Pack?

Simple: Comprehensiveness.

The best way to optimize your Google My Business is to provide as comprehensive information as possible.

There are many sections that you can provide comprehensive information, such as:

  • Your main description
  • Your services
  • Your categories
  • Your products
  • Your photos

Here’s a quick example between being comprehensive and not being comprehensive:

For your main description, you may just write a sentence like… “We are a trusted medical spa dedicated to your health, wellness, and happiness.”

That is just one sentence… but Google allows 750 characters for the main description. Use them up! Do you offer CoolSculpting? Do you offer laser hair removal? Acne laser treatment? Do you offer chemical peels? 

Answering EVERY possible question is how you can be more comprehensive.

Strategy 2: On-Page SEO for Your Homepage and Location Pages

On-page SEO for medical spas is just a fancy way of describing the content on your website.

It includes things like:

  • Your meta description
  • Your title tags
  • Internal and external links
  • Your header tags (H1, H2, H3)
  • Your images
  • And basically anything that you can put on a website page!

Why does on-page SEO for medical spas matter? Well, Google cares about it.

For single-location medical spas, the most important page on your website, from a local SEO perspective, is the homepage. For multi-location medical spas, the most important pages on your website are your location pages.

For on-page SEO for these pages, implementing SEO-friendliness through keywords is critical, while also providing as comprehensive information as possible to the user (and Google).

For example, instead of a title tag like “Beaverton Med Spa – 503.111.1111” you can provide more context to Google by writing something like “Trusted Medical Spa in Downtown Portland – Beaverton Med Spa.”

Strategy 3: Website Architecture Best Practices

This is an underrated SEO strategy for medical spas. Your sitemap and your website architecture are closely connected.

Google crawls your sitemap to understand your website architecture, which then allows Google to understand what your website is about. 

Here’s what a sitemap might look like to Google:

A little confusing, right? Don’t worry. Just know that when Google looks at a sitemap like this, it’s putting together what your website is about (which is really important for local SEO).

What we’re getting at is that your website structure should make sense hierarchically. Let’s use two of the main services that medical spas offer – 1) laser treatments and 2) botox.

Where should these pages live on your site? First, you should probably have a “services” page that has the URL structure similar to .com/services/

Now, any services that you offer (such as laser treatments and botox) should live UNDER this main services page. See below:

  • .com/services/laser-treatments
  • .com/services/botox

This seems obvious, but many websites do this wrong. There’s no vertical architecture. Instead, every page lives directly under the homepage. See below:

  • .com/services/
  • .com/laser-treatments/
  • .com/botox/
  • .com/body-contouring/

With this structure, it’s not clear to Google that “Laser Treatments” is a service that you offer. It’s just another page on your site!

Strategy 4: Content Creation at Scale

This is where it gets fun. Potential clients search for thousands of questions into Google every day.

Some are very local:

  • best dermal infusion in Portland
  • best lip augmentation near Portland

Some are generic:

  • Is there downtime after lip augmentation?
  • What is ultherapy?
  • What to expect with laser hair removal?
  • How often should I get microdermabrasion?

If you answer these types of questions through comprehensive blog articles on your website, it will do 2 things:

1. You may rank in Google for these keywords that people are searching and therefore drive traffic.

2. Google will take notice and see your website as an authority over your competitors. Google will think, “Hey, they’re answering all of these medical spa-related questions that users have. Their website is therefore more valuable than local competitors how haven’t answered any questions.”

Strategy 5: User Experience is a Bigger Deal Than You Think - Stop the Keyword Stuffing!

The old days are gone. Keyword stuffing… PBN link building… all the stuff that used to work for SEO. 

Google’s getting smarter and starting to figure out that a user’s experience on a website is important.

What does this mean for you as a medical spa?

  • Make it easy for users to find what they’re looking for. It shouldn’t take them long to figure out whether you offer skin resurfacing treatment or not.
  • Make it easy for users to contact you. Your phone number should be clickable on a mobile device. You should consider an online schedule so someone can make an appointment easily. Anything to make the user’s experience SUPER simple.
  • When writing content, you need to actually offer value to the reader. Say goodbye to the days of outsourcing writers who produce vague, keyword-stuffed articles. Your content should thoroughly answer the user’s questions and add value to them.

On Average, Our Medical Spa SEO Services Cost

31% Less Than Other SEO Companies

Compared to Other SEO Companies That Average Between $1.5k and $3k Per Month.

FAQs About Medical Spa SEO Services

Here are the most common questions we’ve heard.

What is Medical Spa SEO?

Medical spa SEO is a form of digital marketing that helps medical spas increase their visibility in search engines, particularly Google. 

The specific SEO strategies that are used for medical spas vary greatly (which is why all medical spa SEO is NOT created equal). 

Strategies include:

  • keyword research
  • on-page SEO
  • off-page SEO
  • local SEO
  • Google Maps optimizations
  • landing page creation
  • content creation
  • PR 
  • and more

Why is Medical Spa SEO Important?

Medical spa SEO is important because it can get you in front of your target audience (those people looking RIGHT NOW to find a med spa in hopes of enhancing the health of their skin and body).

Think about how social media marketing for medical spas works: People are scrolling through Instagram or Facebook and stumble upon an advertisement for a medical spa in their city. They might be actively looking for a med spa, but chances are it’s just another post they scroll past.

Then there’s SEO, which puts you in front of motivated buyers looking for what you have to offer.

These people are searching for things like “best medical spa near me” or “medical spa in Willamette Valley.” Ranking for those keywords has a MUCH higher conversion than people scrolling on Instagram.

How Long Does SEO for Medical Spas Take To Work?

Medical spa SEO can take 1 week – 6 months for you to start seeing results. It depends on a variety of factors:

  • How big of a city you’re in
  • How long your website has been around for
  • How high your website’s “domain authority” is
  • How your current SEO is performing
  • And much more

Several of our clients have seen 2x – 3x the phone calls within a month after starting their SEO campaign. Other clients don’t see noticeable increases in phone calls for 2-3 months.

But think about it this way:

If everyone could make a couple of tweaks on their website and rank overnight for the HIGHEST value keywords out there, like “best medical spa in Vancouver” then the internet would crash.

These things take time. Google built their algorithms that way on purpose.

What Medical Spa SEO KPIs Should We Track?

Medical spa SEO should be meticulously tracked.

You want to know, without a doubt, that the money you’re investing in SEO is working for your medical spa.

So, you need to track certain metrics to ensure that the campaign is working:

  • Keyword rankings: Are your ranking on Page 1 of Google for your most important keywords? How are your keyword rankings changing from week to week? How about month to month?
  • Organic website traffic: Is your organic website traffic from Google on an incline or decline? Which keywords are driving the most traffic to your site?
  • Online lead submissions: Are you seeing more online leads? How are they changing over time?
  • Phone calls: Are you getting more phone calls from people searching on Google? How are phone calls changing from one month to the next?

What Type of Content Should Medical Spa Websites Have?

Medical spa SEO should include content that your target audience is searching for on Google:

How do we know what keywords/content your target audience is searching for? We use advanced software and tools that give us insider information and data. We, for example, know that 390 people per month (on average) search for “medical spa treatments”.

So, with that being said, we do extensive keyword research to find the topics/questions that potential med spa clients have. 

Questions like:

  • “Does botox cause scarring?”
  • “medical spa treatments in Portland”
  • “Does CoolSculpting really work?”

If you create content that answers these questions, then you can potentially rank in Google when people search for these.

Also, Google will favor your site over your competitors because Google will have more trust in your site.

What are the Most Valuable Medical Spa Keywords for SEO?

Question-Based Keywords:

KeywordVolumeKeyword Difficulty
what is a medical spa160032
can a nurse practitioner open a medical spa11020
who can own a medical spa9020
can a nurse open a medical spa3020
can an rn own a medical spa3019
how to market a medical spa3029
how to start a medical day spa3027
how to start a medical spa business2011

Main Keywords:

KeywordVolumeKeyword Difficulty
new medical spa48035
medical spa california39033
medical spa treatments39039
the medical spa39028
best medical spa32026
medical day spa32039
medical spa nurse32036
spa medica32032
medical spa equipment17034
medical spa services menu17012
medical spa design14017
posh medical spa14027
medical spa events904
medical spa membership programs near me905
medical spa training near me9031
medical spa trends9030
shape and skin medical spa9024
skin beautiful medical spa9015
medical spa business7019
medical spa club7026
medical spa open house700
spa medica reviews7020
elase medical spa slc5036
medical center weight loss and spa5022
medical facial spa near me5029
medical spa loyalty program503
medical spa pedicure5017
medical spa procedures5034
medical spa resort5035
body sculpting medical spa price list405
busy medical spa4019
medical facial spa4019
medical nail spa4020
medical skin spa near me4037
medical spa online scheduling4030
medical spa websites408
skin spa medical4033
medical med spa3040
medical spa aesthetician3033
medical spa in usa3029
medical spa owner3016
medical spa packages3011
medical spa sales3021
medical spa usa3032
medical beauty spa2027
medical day spa near me2032
medical foot spa2015
medical foot spa near me2017
medical spa and wellness center2025
medical spa assistant2020
medical spa contracts2013
medical spa industry2037
medical spa retreat2042
medical spa services offered2037

How To Work With Us

First of all – we don’t work with all medical spas.

We only work with medical spas that:

  • Are ambitious about growing their business
  • Have the bandwidth to take the growth that will come from working with us
  • Treat their employees and their customers well
If that sounds like you, then go through the easy process below:

Step 1

Request a 'Free SEO Audit'

This process takes about 2 minutes.

Step 2

Check Your Email

In less than 24 hours, one of our talented SEO specialists will send you a 3-5 minute customized video analysis. It will explain opportunities for you to outperform competitors.

Step 3

Sit Back And Watch Your SEO Skyrocket

Just look at our case studies of the success that other Portland businesses have seen. You can have the same results.

If you’re looking for Portland SEO services, we can help. Give us a call today to learn more about our pricing and availability. 

Let's Take Your Medical Spa From the "best kept secret" to the "most sought after brand"